Team Detroit's SXSW Marketing as a Service Panel
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The following presentation is the panel that I hosted for Team Detroit for 2014 SXSW in Austin Texas. The presentation talks about Marketing as a Service and identifies examples of key inspirations
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Team Detroit's SXSW Marketing as a Service Panel
- 1. #TDISXSW now where are the flowers? We built the beehive, #MaaS
- 2. #TDISXSW Tony Vecchiato VP, Digital Strategy and Enablement Team Detroit Marketing as a Service #MaaS
- 4. #TDISXSWMarketing as a Service Panelists • Tony Vecchiato – Team Detroit, VP, Digital Strategy & Enablement (Moderator) • David Murphy – Team Detroit, President-USA • Doug Stovall – Chief Operating Officer, Hipcricket • Helen Ectors – SVP, Global Director Creative Business • Jim McArthur – Managing Director, Big on Mars #MaaS
- 5. #TDISXSWMarketing as a Service Logistics • Audience Participation Required – Raise your hand and tell us your Name and Company – Twitter #TDISXSW or #MaaS – White Paper • Content Studio • HAVE FUN!!!! #MaaS
- 6. #TDISXSWTeam Detroit Panel What Success Looks Like #MaaS Panel Audience PARTICIPATION
- 8. #TDISXSW How do your customers behave, react or feel differently because of big data? #MaaS
- 9. #TDISXSW How has the concept of loyalty changed? #MaaS
- 10. #TDISXSW How must brands treat their customers now? #MaaS
- 11. #TDISXSWLoyalty Brands Must Serve their CustomersCustomers Being Loyal to Brands #MaaS
- 12. #TDISXSWMarketing as a Service Defined Re-imagine everything you do to help the customer by providing utility in real time. #MaaS
- 13. #TDISXSW What are some of your Inspirations of Marketing as a Service? #MaaS
- 14. #TDISXSW Can you think of a brand that uses multiple channels of Marketing as a Service to provide a more unified approach through big data? #MaaS
- 15. #TDISXSWUnified Channel Approach Amazon #MaaS
- 16. #TDISXSWUnified Channel Approach Amazon #MaaS
- 18. #TDISXSWSocial as a Service Delta Assist #MaaS
- 19. #TDISXSWMobile as a Service Starbucks Mobile Applications #MaaS
- 20. #TDISXSWCustomer Service as a Service Amazon Mayday #MaaS
- 21. #TDISXSWBrick and Mortar as a Service Apple #MaaS
- 22. #TDISXSWInteractive as a Service Dominos #MaaS