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Idea Development
Mood Boards: Colour
Mood Boards: Colour reasoning
.
As you can see from my images above the main colours I hope to use are red, white and
yellow/gold. Firstly these colours are associated with Liverpool, especially the colour red,
hence the club’s nickname, ‘The Reds’. Also the colour red gives connotations of passion, and
Liverpool fans are globally well renowned for their dedicated passion to the club. I want to
use a fairly darker shade of red but not too dark as in my opinion a bright red doesn’t look
aesthetically pleasing and when I was doing my research, the only Liverpool fanzine I saw
used a really bright red colour and in my opinion it made it look far less professional and
almost as if it was made on paint. The colour yellow also has positive connotations and can be
associated with happiness and optimism, generally most Liverpool fans are very optimistic
and as they are a big club with a rich history there are high expectations, so the yellow/gold is
not only a colour associated with the club but it’s connotations match the fans general
outlook on life.. Not only does it give connotations of what I have discussed but it also is quite
a bright which stand out and could be appealing. Also the colour white is on the mood board
as it is usually the secondary colour on a Liverpool kit if it isn’t the yellow/gold. This colour will
be good to use to balance out the brighter colours and make it look more neutral looking.
Mood Boards: fonts
.
Mood Boards: Font choices
First off all I wanted to choose fonts that were bold and stood out, I Initially looked at some basic serif/sans serif fonts
that stood out, I wanted fairly big bold fonts to really emphasize the word ‘Liverpool’ and to make it stand out.
However after looking at the fonts, although I liked them I realised they would be more suitable as the headlines over
the DPS article, and a different style font could look better as the whole fanzine title. Although it could also be a good
idea to try stick with the same style font throughout. One other font I looked at was the ‘Heavy Metal Blight’ font. This
appealed to me due its name as the Liverpool manager refers to their style of play as ‘heavy metal’ . Although the
name appealed to me the font itself was too distorted and did not look that good so it is unlikely I will use that.
Another distorted font I looked into was called ‘storm’ I liked the style of this as it had the speed lines on the letters,
this would symbolise Liverpool well as they are famous for their quick counter attacks and particularly fast wingers.
Mood Boards: Images
.
1
2 3
4
5
6
7
8 9
10
11
12 13
Mood Boards: Images
.
For my images the most common theme is clearly the amount of red, I have already explained why that will be used a lot
for me and why it will be a good choice of colour. The graphic on image 1 is the most aesthetically pleasing for me as the
colours it uses are not just a bright red and yellow but two shades of a darker red which look great, also the colour they
use for the Liverbird looks really good and is not a typical image of it. If I add a logo to my fanzine this is the type of logo I
would like. I also like the more gold style then the bright yellow which Is a colour I would like to use throughout my own
fanzine. Images 2 and 3 are there to reference the Liverbird just they are two different colours. I would like to use the
liverbird as a logo for the fanzine. Images 4 and 7 are iconic images associated with the club, and for image 4 I like that
shade of red and it is similar to what I would want to use for my actual product. Image 6 is a really nice graphic and I
would like to try something similar to put along side one of my articles. Image 12 represents Hillsborough and I would like
to dedicate one of my articles to it. Image 13 shows the iconic Shankly gates and I would like these to be the background
for my front cover, I will use my own images for this.
Pagination: Title page
Shankly gates as
background
Title
Info on
contents
Info on
contents
Info on
contents
Info on
contents
Pagination:
Shankly gates as
background
Title
Info on
contents
Info on
contents
Info on
contents
Info on
contents
Pagination: page 1/2
Contents
Page 3/4 – Hillsborough
memorial
Page 5/6- Article on
History
Page 7/8 – Article on upcoming
season/changes/transfers
Page 9/10 Article on FIFA
ratings
Large image of player/
related images
Images taken by
myself from in and
around Anfield
Background – Red
Text- Yellow/gold
type colour and
White to
represent the club
Page 11/12 Interview
Pagination:
Hillsborough
Memorial page
Text Text Text
Image
Text Text Text
Images taken by
myself from in and
around Anfield
Background – Red
Text- Yellow/gold
type colour and
White to
represent the club
Pagination:
Title- Article on the club’s
history
Image
Image
Images taken by
myself from in and
around Anfield
Background – Red
Text- Yellow/gold
type colour and
White to
represent the club
Pagination:
Title-
Article on
Improvements made
and why this year
could be
different/transfers
Image
Images taken by
myself from in and
around Anfield
Background – Red
Text- Yellow/gold
type colour and
White to
represent the club
Pagination:
Related Image
Title -Article about the new FIFA
ratings
Related
Image
Pagination:
Related Image
Title -Interview
Related Image
Background – Red
Text- Yellow/gold
type colour and
White to
represent the club
Images taken by
myself from in and
around Anfield
You have 3 weeks to complete your book along with any improvements. You need to plan this. What will you be doing each
week? How long should you spend on each task? How will you know if you are head or behind schedule?
Week Day Task
1 1 Start with front cover, try
some Photoshop
tutorials
1 2 Finish front cover/star
back cover
1 3 Finish back cover/ start
Contents
2 1 Finish contents page,
make sure to have edited
images to show skill,
start page 3-4
2 2 Finish page 3/4 start 5/6
2 3 Have pages 5/6 and 7/8
complete or at least
most of 7/8
3 1 Finish 7/8 for definite,
finish 9/10/ as much as
possible
Week Day Task
3 2 Finish 9/10
start on
11/12 at
very least
3 3 Finish
11/12 and
edit all
pages and
improve
them as
much as
possible

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2. idea development 2

  • 3. Mood Boards: Colour reasoning . As you can see from my images above the main colours I hope to use are red, white and yellow/gold. Firstly these colours are associated with Liverpool, especially the colour red, hence the club’s nickname, ‘The Reds’. Also the colour red gives connotations of passion, and Liverpool fans are globally well renowned for their dedicated passion to the club. I want to use a fairly darker shade of red but not too dark as in my opinion a bright red doesn’t look aesthetically pleasing and when I was doing my research, the only Liverpool fanzine I saw used a really bright red colour and in my opinion it made it look far less professional and almost as if it was made on paint. The colour yellow also has positive connotations and can be associated with happiness and optimism, generally most Liverpool fans are very optimistic and as they are a big club with a rich history there are high expectations, so the yellow/gold is not only a colour associated with the club but it’s connotations match the fans general outlook on life.. Not only does it give connotations of what I have discussed but it also is quite a bright which stand out and could be appealing. Also the colour white is on the mood board as it is usually the secondary colour on a Liverpool kit if it isn’t the yellow/gold. This colour will be good to use to balance out the brighter colours and make it look more neutral looking.
  • 5. Mood Boards: Font choices First off all I wanted to choose fonts that were bold and stood out, I Initially looked at some basic serif/sans serif fonts that stood out, I wanted fairly big bold fonts to really emphasize the word ‘Liverpool’ and to make it stand out. However after looking at the fonts, although I liked them I realised they would be more suitable as the headlines over the DPS article, and a different style font could look better as the whole fanzine title. Although it could also be a good idea to try stick with the same style font throughout. One other font I looked at was the ‘Heavy Metal Blight’ font. This appealed to me due its name as the Liverpool manager refers to their style of play as ‘heavy metal’ . Although the name appealed to me the font itself was too distorted and did not look that good so it is unlikely I will use that. Another distorted font I looked into was called ‘storm’ I liked the style of this as it had the speed lines on the letters, this would symbolise Liverpool well as they are famous for their quick counter attacks and particularly fast wingers.
  • 6. Mood Boards: Images . 1 2 3 4 5 6 7 8 9 10 11 12 13
  • 7. Mood Boards: Images . For my images the most common theme is clearly the amount of red, I have already explained why that will be used a lot for me and why it will be a good choice of colour. The graphic on image 1 is the most aesthetically pleasing for me as the colours it uses are not just a bright red and yellow but two shades of a darker red which look great, also the colour they use for the Liverbird looks really good and is not a typical image of it. If I add a logo to my fanzine this is the type of logo I would like. I also like the more gold style then the bright yellow which Is a colour I would like to use throughout my own fanzine. Images 2 and 3 are there to reference the Liverbird just they are two different colours. I would like to use the liverbird as a logo for the fanzine. Images 4 and 7 are iconic images associated with the club, and for image 4 I like that shade of red and it is similar to what I would want to use for my actual product. Image 6 is a really nice graphic and I would like to try something similar to put along side one of my articles. Image 12 represents Hillsborough and I would like to dedicate one of my articles to it. Image 13 shows the iconic Shankly gates and I would like these to be the background for my front cover, I will use my own images for this.
  • 8. Pagination: Title page Shankly gates as background Title Info on contents Info on contents Info on contents Info on contents
  • 9. Pagination: Shankly gates as background Title Info on contents Info on contents Info on contents Info on contents
  • 10. Pagination: page 1/2 Contents Page 3/4 – Hillsborough memorial Page 5/6- Article on History Page 7/8 – Article on upcoming season/changes/transfers Page 9/10 Article on FIFA ratings Large image of player/ related images Images taken by myself from in and around Anfield Background – Red Text- Yellow/gold type colour and White to represent the club Page 11/12 Interview
  • 11. Pagination: Hillsborough Memorial page Text Text Text Image Text Text Text Images taken by myself from in and around Anfield Background – Red Text- Yellow/gold type colour and White to represent the club
  • 12. Pagination: Title- Article on the club’s history Image Image Images taken by myself from in and around Anfield Background – Red Text- Yellow/gold type colour and White to represent the club
  • 13. Pagination: Title- Article on Improvements made and why this year could be different/transfers Image Images taken by myself from in and around Anfield Background – Red Text- Yellow/gold type colour and White to represent the club
  • 14. Pagination: Related Image Title -Article about the new FIFA ratings Related Image
  • 15. Pagination: Related Image Title -Interview Related Image Background – Red Text- Yellow/gold type colour and White to represent the club Images taken by myself from in and around Anfield
  • 16. You have 3 weeks to complete your book along with any improvements. You need to plan this. What will you be doing each week? How long should you spend on each task? How will you know if you are head or behind schedule? Week Day Task 1 1 Start with front cover, try some Photoshop tutorials 1 2 Finish front cover/star back cover 1 3 Finish back cover/ start Contents 2 1 Finish contents page, make sure to have edited images to show skill, start page 3-4 2 2 Finish page 3/4 start 5/6 2 3 Have pages 5/6 and 7/8 complete or at least most of 7/8 3 1 Finish 7/8 for definite, finish 9/10/ as much as possible Week Day Task 3 2 Finish 9/10 start on 11/12 at very least 3 3 Finish 11/12 and edit all pages and improve them as much as possible