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Vidyabharathi foundation

Institute of business management and research.
                      hubli




                              A STUDY ON
                “Organization study.” In metro ford. Bellary.

               A Report Submitted in Partial Fulfillment of
                    the Requirement for the Award of

          MASTER’S DEGREE IN BUSINESS ADMINISTRATION
                                  2009-2010


                             SUBMITTED BY
                        Pearl sahana mitra
                       Exam no:-09P35f0575


Institute Guide:                              Company Guide:

Ms. shwetha                                   Mr. vishwanath
Faculty                                (branch Manager.) (metro ford)
ibmr, MBA,
hubli.                                           Bellary.




1             INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
DECLARATION

I hereby declare that this project report titled as. “ORGANISATIONAL STUDY”.

METRO FORD. BELLARY.




It has been prepared by me as part of my academics during the june 7th- july 10th

2010. For the partial fulfillment of degree of "Master of Business

Administration", under the guidance and supervision of Ms, shwetha Faculty of

INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH. HUBLI.



To the best of my knowledge and belief the matter presented in this report has not

been submitted earlier for the award of any degree to any university. This report

is prepared by me on my own efforts.




                                              PEARL SAHANA MITRA.




2             INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
ACKNOWLEDGEMENT

This project is a great opportunity to express my heartily thanks to those people
who timely supported me a long way in the completion of project report.


First and foremost, I would like to express my sincere thanks to Mr. vishwanath.,
the Branch Manager METRO FORD For his kind guidance and valuable
suggestion for my project.


I acknowledge gratefully, the assistance and co-operation of the management and
employees of METRO FORD . BELLARY


At the same juncture I would like to thank our Director MS. SHWETHA for her
kind co-operation and valuable suggestions till the complete this project.




I also express my sincere thanks and dedicate my work to my Parents & Family
Members who have been always a moral support and strong pillars at all walks
of my life and at every stage with a cheer enthusiasm.




                                                   PEARL SAHANA MITRA



CONTENTS



3              INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Chapter   - I

     Executive study

     introduction

     Objectives

     Purpose of study

     Scope of the study

     Limitations of the study


Chapter – II

     Overview of organization

     History of organization

     Product profile

     Organization chart

     Manpower and department


Chapter – III

     Observation

     Questionnaire

     Bibliography




4               INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
5   INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
6   INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
EXECUTIVE SUMMARY



The project report was carried on to know the influential factors to buy cars

at metro ford provided by the company will help to enhance the company’s

sales. To know the satisfaction level of existing consumers this will help to

maintain loyalty of the costumer. The project report entitled “organizational

study”. is undertaken in partial fulfillment of requirement of MBA

INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH. HUBLI.




It was an opportunity to learn the practical aspects of industries. This topic

is concerned to know their organizational behavior, the way it woks and the

marketing strategies it uses to attract the customers. Metro ford in Bellary

has good sales when compared to other car dealership.




7             INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
DATA COLLECTION APPROACH

Using both primary and secondary sources collected the information required the

sources are as follows:



Primary sources:

    a) Questionnaire

    b) Personal Interview



Secondary sources:

    a) Company websites

    b) Related information from Internet

    c) Company reports

    d) Text books




Objectives:-

       To analyze various post sales service provided by metro ford.

       To determine customer satisfaction level based on post sales service provided.

       To understand the behavior of the staff with customers.

       To suggest measures to improve customer satisfaction and improve quality

       of service.




8               INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Purpose of study:-

       The main purpose of the study is to know the organizational study . and way it

works in and out of the organization.



Scope of the study:-

       The study covers the users ford in Bellary city.

       The study covers the customer owning metro ford in Bellary city.



    Limitation of the study:-

    1) Because of time constrain my study confines only to bellary & it is not possible to

       make extensive study.

    2) By busy working schedule of executives it is difficult to extract more

        Information from them.




9               INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
INTRODUCTION

This is a brief history of Henry ford




Henry Ford (July 30, 1863 – April 7, 1947) was the American founder of

the Ford Motor Company and father of modern assembly lines used in

mass production. His introduction of the Model T automobile revolutionized

transportation and American industry. He was a prolific inventor and was

awarded 161 U.S. patents. As owner of the Ford Motor Company, he

became one of the richest and best-known people in the world. He is

credited with "Fordism", that is, the mass production of large numbers of

inexpensive automobiles using the assembly line, coupled with high wages

for his workers. Ford had a global vision, with consumerism as the key to

peace. Ford did not believe in accountants; he amassed one of the world's



10             INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
largest fortunes without ever having his company audited under his

administration. Henry Ford's intense commitment to lowering costs resulted

in many technical and business innovations, including a franchise system

that put a dealership in every city in North America, and in major cities on

six continents. Ford left most of his vast wealth to the Ford Foundation but

arranged for his family to control the company permanently.




            July 30, 1863

Born        Greenfield Township,

            Dearborn, Michigan, U.S.

            April 7, 1947 (aged 83)

Died        Fair Lane, Dearborn, Michigan,

            U.S.

Occupation Business, Engineering

            ▲$188.1 billion, based on

            information from Forbes –
Net worth
            February 2008.




11            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Religion    Protestant Episcopal

Spouse(s)   Clara Jane Bryant

Children    Edsel Ford

Parents     William Ford and Mary Ford




12            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
13   INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
OVERVIEW OF THE ORGANISATION

Ford Motor Company




Henry Ford with Thomas Edison and Harvey Firestone. Ft. Myers, Florida,

February 11, 1929.


In response, Malcomson brought in another group of investors and convinced the

Dodge Brothers to accept a portion of the new company. Ford & Malcomson was

reincorporated as the Ford Motor Company on June 16, 1903, with $28,000

capital. The original investors included Ford and Malcomson, the Dodge brothers,

Malcomson's uncle John S. Gray, Horace Rackham, and James Couzens. In a

newly designed car, Ford gave an exhibition on the ice of Lake St. Clair, driving

1 mile (1.6 km) in 39.4 seconds, setting a new land speed record at 91.3 miles per

hour (147.0 km/h). Convinced by this success, the race driver Barney Oldfield,

who named this new Ford model "999" in honor of a racing locomotive of the day,




14             INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
took the car around the country, making the Ford brand known throughout the

United States. Ford also was one of the early backers of the Indianapolis 500.




HISTORY OF METRO FORD


Metro Ford opened its doors for the first time in July 1983. Since that time

our mission has not wavered: "We are in business to sell and service new

and used vehicles and provide an outstanding experience to our

customers."



We have been at the same location for 27 years and are now in the midst

of a rebirth. We recently inaugurated a brand new multi-million dollar

showroom designed to enhance that experience.


"Metro Ford has been a driving force in Miami's growth since 1983, and our

new facility will continue to provide a great sales and customer service

experience for years to come" said Lombardo Perez, Sr., President of

Metro Ford.




15              INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
The 9,000 square-foot facility includes a state-of-the art computer and

communications system, new furniture, and new lighting throughout the

showroom, executive offices and newly landscaped grounds.



In September 2009 Metro Ford acquired Miami Lincoln Mercury and moved

the entire operation, Sales, Service and Parts, to our location at 9000 NW

7th Avenue, Miami. The next step in the modernization of Metro Ford

Lincoln Mercury will be the Service and Parts Departments to

accommodate the huge influx of Lincoln Mercury customers. The project

should be completed by the Fall of 2010.




LABOUR PHILOSOPHY


Henry Ford was a pioneer of "welfare capitalism," designed to improve the

lot of his workers and especially to reduce the heavy turnover that had

many departments hiring 300 men per year to fill 100 slots. Efficiency

meant hiring and keeping the best workers.




16            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Ford announced his $5-per-day program on January 5, 1914. The

revolutionary program called for a raise in minimum daily pay from $2.34 to

$5 for qualifying workers. It also set a new, reduced workweek, although

the details vary in different accounts. Ford and Crowther in 1922 described

it as six 8-hour days, giving a 48-hour week, while in 1926 they described it

as five 8-hour days, giving a 40-hour week.(Apparently the program started

with Saturdays as workdays and sometime later it was changed to a day

off.) Ford says that with this voluntary change, labor turnover in his plants went

from huge to so small that he stopped bothering to measure it




Labor unions


Ford was adamantly against labor unions. He explained his views on

unions in Chapter 18 of My Life and Work. He thought they were too

heavily influenced by some leaders who, despite their ostensible good

motives, would end up doing more harm than good for workers. Most

wanted to restrict productivity as a means to foster employment, but Ford

saw this as self-defeating because, in his view, productivity was necessary

for any economic prosperity to exist.




17              INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
International business


Ford's philosophy was one of economic independence for the United

States. His River Rouge Plant became the world's largest industrial

complex, pursuing vertical integration to such an extent that it could

produce its own steel. Ford's goal was to produce a vehicle from scratch

without reliance on foreign trade. He believed in the global expansion of his

company. He believed that international trade and cooperation led to

international peace, and he used the assembly line process and production

of the Model T to demonstrate it.


He opened Ford assembly plants in Britain and Canada in 1911, and soon

became the biggest automotive producer in those countries. In 1912, Ford

cooperated with Agnelli of Fiat to launch the first Italian automotive

assembly plants.




18             INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Honors


     In December 1999, Ford was among 18 included in Gallup's List of

     Widely Admired People of the 20th Century, from a poll conducted of the

     American people.


       In 1928, Ford was awarded the Franklin Institute's Elliott Cresson

       Medal.


       The United States Postal Service honored Ford with a Prominent

       Americans series (1965–1978) 12¢ postage stamp




19              INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Company Profile

Metro Ford, one of the leading Authorized Dealers of Ford India,

commenced operations in October 1996.



Metro Ford is a constituent of the V.S.T Group of Companies, having

varied businesses.



The V.S.T Group have been in Automobile business for over 60 years,

presently having multi brand franchises in the States of Karnataka and

Tamil Nadu.



Metro Ford have the following world class Sales Showrooms and state-of-

the art Service Workshops, in the interest and for the convenience of

Customers in Bangalore and North Karnataka.




20            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Company Flashback

Ford Motor Company, an American company, manufactures and sells automobiles

worldwide. The company was launched from a converted wagon factory with Rs.

28,000 cash from twelve invesors. Henry Ford, the founder, was 40 years old when

 the company was founded. Today, it is the largest family-controlled company in

        the world. It has been in continuous family control for over 100 years.



Ford introduced itself in India in 1988 with its Ford Escort model. Later in 2001 it

     was replaced by locally produced Ford Ikon. Since then it has added Fusion,

                  Fiesta, Mondeo and Endeavour to its product line.

Ford introduced itself in India in 1988 with its Ford Escort model. Later in 2001 it

     was replaced by locally produced Ford Ikon. Since then it has added Fusion,

                  Fiesta, Mondeo and Endeavour to its product lin.




21               INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Our Mission & Vision

Mission




Metro Ford will strive to provide a pleasant buying experience to all our

prospective Customers, from the time he / she expresses the interest to

purchase a Ford Car till the Car of his / her choice is delivered in perfect

condition. To provide after-sales-service which is prompt, efficient,

convenient and reasonable to ensure Customer’s delight. To provide a

congenial working environment to all Employees along with fair

compensation and other welfare benefits.




Vision

Metro Ford will keep in pace with Growth Plan of Ford India in providing

the required Sales and Service Infrastructure for the convenience of

prospective Customers. To achieve the Customer Satisfaction and Market

Share objectives of Ford India in the Segment and in the Areas of

operation.



22            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Vision of Ford.

Our vision: become the main company of the world in products and
services of the car.

            Definition of the values of a company - examples.


Values : Define the group beliefs, and rules that control the management

of the company. It represents the institutional philosophy and the support to

the cultural organization.


The main objective of corporative values is to have a framework of

reference that inspire and control the life of our company.




Values of Ford


Our values: make well things to our people, our environment and our

society, but to our clients.



23             INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Finance Options



Auto finance plays a very vital role in the car market. A majority of our

car sales are through finance. We have a very good business

understanding with all the financing institutions in Bangalore.

A few institutions which have tied up with us are:


       ICICI

       CitiBank

       HDFC

       Kotak

       G-Mac

       Orix Auto Finance

       State Bank of India

       Sundaram Finance

       Axis (UTI)

       Reliance

       Lease Plan

       ALD Automotive




  24                INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
These institutions work on varying interest rates. We will help you to set

the best probable deal from any of them. Listed below are a few

documents which are crucial for finance approvals.




TERMS AND CONDITIONS


       Individual (Self Employed)


          o   Address Proof.

          o   Signature verification.

          o   Latest 2 years IT returns with computation of Income.

          o   Bank Statement for past 6 months.

          o   Post dated cheques.




       Individual (Salaried)

          o   Address Proof.

          o   Signature verification.

          o   Form 16 with latest Salary slip.

          o   Bank Statement for past 6 months.

          o   Post dated cheques.




  25                INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Car loans from Ford Finance:


   1. Pre approved loans for ICICI Credit Card Holders.


Value Added Services




        Waxoyl and 3M Car Treatment

        Pickup and Drop

        Insurance Renewal

        Extended Warranty

        Assistance for Insurance Claim

        Valuation

        Estimations

        Finance Assistance

        Exclusive Interactive Reception Facility

        Internet Browsing for Customers (Limited)

        Coffee Shop

        Customer feedback call

        2 Free services


    Fiat S.p.A.

    Renault S.A.




  26                INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
COMPETITIORS


      General Motors Company

      Daimler AG

      Toyota Motor Corp.

      Ford Motor Co.

      Volkswagen AG

      Honda Motor Co., Ltd.

      Fiat S.p.A.

      Renault S.A.




27              INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
PRODUCT PROFILE




FORD FIESTA – THE BEST CHOICE
FORD FIESTA

LUXURY:- THE SHINE WITHIN
   Luxurious leather interiors

     Metallic insets on trim

     Mahogany wood- finished centre console

     2 DIN MP3



     SUPERLATIVE SAFETY

                 Anti- lock braking system (ABS) with EBD

                 Driver and front passenger airbags

                 Central locking and PATS (passive anti- theft system)

                 Programmable keyless entry & auto re- locking


28            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
STYLING :-THE WOW FACTOR

     Kinetic design

     Hyper silver alloys

     Twin barrel crystal headlamps

     Two tone color co-ordinate interiors



     EXTERIOR COLOURS AVAILABLE

           diamond white

           moon dust silver

           sea grey

           paprika red

           panther black

           morello

           chill metallic



           FORD FIESTA RANGE AVAILABLE:-

                 1.6 DURATEC petrol EXI, ZXI, SXI and S

                 1.4 DURATORQ diesel (TDCi) EXI, ZXI, and SXI



29            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
FORD IKON




SENSIBLE BHI. CRAZY BHI

           FORD IKON FEATURES

EXTERIOR

     Kinetic design

     All new stylish clear headlamps

     Sporty front bumper with fog lamps bezels

     All new clear type tail lamps

     Stylish 7 – spoke wheel covers

     Internally adjustable outside mirrors




INTERIORS

     Plush two-tone beige environment


30            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
New seat fabric

     LCD display odometer

     Tachometer

     Coin holder on floor console

     Front 12 v power outlet

     Boot lamp

     Chrome insert on gear knob and packing brake button

     Vanity mirror on passenger sun visor



     SAFETY AND SECURITY

          Collapsible steering coloumn

          Front seat belt load limiters

          Anti submarine seats

          Child safety rear door locks

          Front fog lamps

          Day/ night rear view mirror

          Central locking system




31           INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
COMFORT AND CONVENIENCE

        Air conditioning with heater

        Power steering

        Front & rear power windows

        400 litres luggage compartment

        Electric boot release



        EXTERIOR COLOURS AVAILBLE

           Diamond white

           Morello

           Sea grey

           Paprika red

           Moon dust silver

           Panther black

           Chill metallic




32    INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
FORD FIGO




                                      SMART & SMARTER

FEATURES

EXTERIOR APPEARANCE

     Body colored front & rear bumpers

     Left hand side outside mirrors

     Full wheel covers

     Body colored outside mirrors

     Body colored outside door handles

     Chrome finisher on radiator grille

     Chrome finisher on tailgate appliqué




33            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
COMFORT AND CONVENINENCE

           Air conditioning with heater

           Power steering

           Remote fuel filler opening

           Anti- drip wiping

           Front power windows

           Remote boot open

           Driver seat height adjust

           Electrically adjustable outside mirrors

           6 speed variable intermittent front wipers



FEATURES

INTERIORS

     Vibrant coral ip

     Day/ night inside rear view mirror

     Cup holders in front central console

     Foldable grab handles with coat hooks



34            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Removable parcel tray

     INFOTAINMENT AND CONNECTIVITY

         wiring to antenna base

         MP3 player with radio (AM/FM) + 4 speakers

         Bluetooth phone interface

         Full phone book access

         Sms notification

         Auto streaming



         EXTERIOR COLORS AVAILABLE:-

               Diamond white

               Moon dust silver

               Chill

               Panther black

               Sea grey

               Squeeze

               Colorado red




35           INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
FORD ENDEAVOUR




TAKE THE LEAD

MUSCLE CLAD IN CONTEMPORARY NEW SKIN

The new ford Endeavour is built to lead. A perfect combination of power,

style, comfort and safety, the exciting new ford Endeavour can take on

anything the road throws at it. Under the bold new hood, behind the

imposing new headlights, beneath the chrome highlights and sculpted

tailgate and in the purposeful air intakes, lurks a beast that was born to be

ahead.




36            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
POWER AT ITS PEAK

The all new ford Endeavour owes its power to the best in- class 3 – litre

duratorq TDCi engine, delivering 380 NM of earth biting torque and 156 PS

of raw power to give you the true 4*4 experience. You also have the option

of a 2.5 litre duratorq TDCi engine that delivers 143 PS of power and 330

NM torque, adding quickness and agility to ultimate driving.




MORE SPACE FOR MORE ACTION

The space inside the ford Endeavour is in sharp contrast with the harsh

terrain on the outside. With innovative stowage spaces. All new- plush

camel interiors and refreshed instrument panel, your ride will be as

comfortable as it can be.



Colors available

     Sea grey

     Morello

     Moon dust silver



37             INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Diamond white

     METRO FORD ORGANISATIONAL CHART




38          INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
M.D.
                                                Tiruvengadaswamy




                                       SR.. G.M.
                                       surender.



                       G.M.- sales              G.M.- service G.S.              A.G.M- Finance
                    prem chand shetty              prashanth                    K. Raghavendra



                                                          B.M.
                                                     vishwanath. H.S



        B.D.M.- sales                                      Service/Advisor                        A/C- EDP
          suresh.B                                         Irayya. T. Math                       Nagaraj.c.s

                                               Spare parts                     DCRC              cashier
       Sales consultants                   incharge balarama.
                                                    n                        Yasmeen              Vijay
       1)Eshwar-bellary
         2)dalveer singh                                                                         kumar.j
     3) laxmikanth reddy-             Technician                              House keeping
            gulbarga                1)bala ganesh            Painter
                                                                                mahesh
     4) manjunath-raichur             2) vali SR..                                                   office boy
                                     TECHNICIAN                                                    gadhilingappa
                                                                                                         ravi


         Receptionist/QCS-             Technician
            EXECUTIVE                    1)ravi
           Guruprakash               2)Mohammed
                                    3) umesh kumar



                            Washing boy
                            Muralidhar.k




MANPOWER AND DEPARTMENT



39            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
7 people work as sales executives

     2 people for accounts section

     7 people for service department

     3 people for house keeping



     In metro ford showroom it is a dealership of selling the ford cars. And

     in dealership showrooms there is no need for human resource . so

     we only have finance department and marketing department. There

     are total number of 19 employees including the branch manager.



     Selection of employees is done by the branch manager himself. He

     tries to choose a fresh candidate because he can train them to his

     standards and take work from them in a systematic manner.



     Training to the employees is given for 1 week in Bangalore . training

     is given to the suitability of the candidate. It can be given according

     to the necessity of the candidate. If any new product is launched

     then he needs to update his knowledge about the product.



40            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Metro ford in Bellary is a dealership showroom it is been in existence

     from 5 years.

     When compared to other car showrooms metro ford has maintained

     its brand strategy. It is doing good to all types of income groups. May

     be it is middle or upper middle class. They give the finance options

     according to the compatibility of the customers. The record they have

     done in Bellary is for 100 days they sold 100 cars. They have a

     customer feedback call. They have the facility of calling the

     customers and know their queries. They keep asking feedbacks

     from customers.




     FORD SERVICE OFFERINGS




41            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
EXTENDED WARRANTY (EW) :- covers electrical and

      mechanical failures beyond the standard warranty on

      your ford

      SCHEDULED SERVICE PLAN(SSP) :- Covers periodic

      maintenance services as per the recommended service

      schedule in the owners manual.

      TOTAL MAINTENANCE PLAN(TMP) :- covers wear

      and tear parts, periodic maintenance services and

      electrical and mechanical failures.

      PREFFERD INSURANCE(PI):- for hassle- free

      insurance coverage.




EXTENDED WARRANTY (EW)




42      INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Protect your ford against mechanical and electrical defects beyond

     the standard warranty. Choose from a range of plans that we have to

     offer.




BENEFITS OF THE FORD EXTENDED WARRANTY




              100% backed by ford

              Replacement or repair of any defective electrical or mechanical

              part

              Service at any ford dealership across India

              No out-of-pocket expenses for repairs under coverage

              Transferrable upon sale of vehicle

              Peace-of-mind motoring




SCHEDULED SERVICE PLAN (SSP)



43              INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
With a ford of SSP, you get the opportunity to pay up- front and get great

savings on scheduled service for up to 5 years.




     BENEFITS OF THE SCHEDULED SERVICE PLAN




           Savings of up to 10% on all paid service

           Drive-in and drive-out cashless service with a one- time

           payment.

           Available at all ford dealerships across India

           The cost of the scheduled service plan can be incorporated as

           part of your EMI’S

           Transferrable upon sale of vehicle




TOTAL MAINTENANCE PLAN (TMP)


44            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Comprehensive maintenance plan ( for up to 3 years / 1,20,000 km )

     that ensures that nothing gets in the way of enjoying your ford – the

     ultimate peace – of – mind offering.



     COVERAGE

          Mechanical and electrical repairs

          Periodic maintenance services

          Replacement of wear and tear parts




        BENEFITS


      Includes the cost of parts and labour

      Protection from price inflation – maintenance prices locked at rates

     at purchase.

      Transferrable upon sale of vehicle.

      Wide variety of plans suited to your usage needs




45           INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
PREFERRED INSURANCE


At ford, we have tied up with leading insurance providers to ensure that you

always get the best coverage and hassle free service. No matter where you

are in the country.




BENEFITS OF THE PREFERRED INSURANCE


      Quick and easy insurance

      Competitive rates and priority approvals

      Offered at all ford dealerships in India

      Near cashless service

      Immediate renewals




46             INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
QUICK SERVICE




     When it comes to service. No one knows your car better than the

     expert technicians at your ford service centre. And knowing how

     important your time is, we offer you with the one – of- a kind quick

     service facility- a full service of your ford in 90 minutes.



     In the 90 minutes, we ensure that your vehicle is quickly checked,

     required services completed and your car cleaned and handed over.




47            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
24* 7 ROADSIDE ASSISTANCE


When you’re out on the road, the last thing you would want is to be stuck

with a flat tyre, an empty gas tank or a dry battery. But worry no more as

the ford roadside assistance is just a phone call away, 24 hours a day, and

7 days a week.




BENEFITS OF ROADSIDE ASSISTANCE


     Flat tyre replacement

     Lost/ locked key assistance

     Battery assistance

     Towing assistance

     Fuel delivery

     Round-the-clock service

     Taxi assistance




48            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
FORD GENUINE PARTS




Never compromise on the quality and performance of your ford. To ensure

that you can always get the best out of your vehicle, visit an authorized ford

service centre, where our expert technicians use only certified genuine ford

parts.


         BENEFITS OF GENUINE FORD PARTS

            Retains the structural & functional integrity of your ford vehicle

            Confidence and peace- of- mind about the performance of your

            vehicle at all times.

            Covered under a 6 month / 10,000 km warranty the global ford

            standards

            Guaranteed standards of fit and finish

            Increases the value of your vehicle upon resale



49             INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
SERVICE PLEDGE


      Ford service strives to give you the best service and care for your car

      at all times and to show our commitment. We follow our service

      pledge.

      In case the promise are not kept , you can write a mail to the dealer

      principal. Ask your dealership for the respective email address.


     If the above promises are still not kept, you can escalate it to the

highest level by sending a mail to the MD of ford India at

write2md@ford.com

FORD SERVICE


PROMISE THAT WE WILL……………..


      Explain to you the required vehicle servicing, estimated cost and time before hand

      Deliver the vehicle at the promised time

      Ensure that the bill is within the estimate and explain the bill in detail

      Respond to any query or concern within 24 hrs




MICHAEL BONEHAM, MD AND PRESIDENT
FORD INDIA PVT LIMITED



50                INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
51   INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
Ford Partners


At Ford Motor Company, we forge partnerships to better connect with our

customers. Together with companies like these, we can offer a broad range

of innovative products and services.




52            INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
53   INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
QUESTIONNAIRE


Please tick ( ) mark for answer.
     1. Do you own a ford car ?
                (1)Yes                         (2) No


     2. If yes which model?


     3. How often you go for servicing?


     4. Do you come for service with appointment?
                (1)With appointment            (2) without appointment


     5. Are you aware of total no of free services offered by metro ford ?
                (1) Yes                        (2) No


     6. Do you know the various sub services provided during free services?
                (1) Yes                        (2) No




     7. How was the approach of the staff during services?
                (1) Excellent         (2) Good               (3) Fair
                   (4) Bad            (5) Very bad


     8. Did they deliver your vehicle on time?
                (1) Yes               (2) No




54                 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
9. During servicing of your vehicle all your complaints were addressed properly?
                (1) Yes                 (2) No


     10. Which factor you will consider most while giving your vehicle for service at metro ford ?
                (1) Good service                (2) Timely Delivery
                (3) Staff Behavior
                (4) Availability of spare parts         (5) others


     11. I am satisfied with the after sales service provided at metro ford ?
                (1) Completely satisfied                (2) satisfied
                (3) Fair                                (4) Dis satisfied
                (5) completely dis satisfied.


     12. If you are not satisfied? Give reasons




     13. The paid service at metro ford is?
                (1) Cheap            (2) Moderate          (3) Costly


     14. Do you want to prefer for future paid services at Metro ford?
                (1) Yes                 (2) No




     15. If No why? Give reasons




     16. Any suggestions to improve quality of service at Metro ford?



55                  INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
BIBLIOGRAPHY




      www.metroford.com

      www.metrofordindia.com

      www.ford.com

      www.google.com

      www.india.ford.com




56       INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI

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Ford project final

  • 1. Vidyabharathi foundation Institute of business management and research. hubli A STUDY ON “Organization study.” In metro ford. Bellary. A Report Submitted in Partial Fulfillment of the Requirement for the Award of MASTER’S DEGREE IN BUSINESS ADMINISTRATION 2009-2010 SUBMITTED BY Pearl sahana mitra Exam no:-09P35f0575 Institute Guide: Company Guide: Ms. shwetha Mr. vishwanath Faculty (branch Manager.) (metro ford) ibmr, MBA, hubli. Bellary. 1 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 2. DECLARATION I hereby declare that this project report titled as. “ORGANISATIONAL STUDY”. METRO FORD. BELLARY. It has been prepared by me as part of my academics during the june 7th- july 10th 2010. For the partial fulfillment of degree of "Master of Business Administration", under the guidance and supervision of Ms, shwetha Faculty of INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH. HUBLI. To the best of my knowledge and belief the matter presented in this report has not been submitted earlier for the award of any degree to any university. This report is prepared by me on my own efforts. PEARL SAHANA MITRA. 2 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 3. ACKNOWLEDGEMENT This project is a great opportunity to express my heartily thanks to those people who timely supported me a long way in the completion of project report. First and foremost, I would like to express my sincere thanks to Mr. vishwanath., the Branch Manager METRO FORD For his kind guidance and valuable suggestion for my project. I acknowledge gratefully, the assistance and co-operation of the management and employees of METRO FORD . BELLARY At the same juncture I would like to thank our Director MS. SHWETHA for her kind co-operation and valuable suggestions till the complete this project. I also express my sincere thanks and dedicate my work to my Parents & Family Members who have been always a moral support and strong pillars at all walks of my life and at every stage with a cheer enthusiasm. PEARL SAHANA MITRA CONTENTS 3 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 4. Chapter - I Executive study introduction Objectives Purpose of study Scope of the study Limitations of the study Chapter – II Overview of organization History of organization Product profile Organization chart Manpower and department Chapter – III Observation Questionnaire Bibliography 4 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 5. 5 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 6. 6 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 7. EXECUTIVE SUMMARY The project report was carried on to know the influential factors to buy cars at metro ford provided by the company will help to enhance the company’s sales. To know the satisfaction level of existing consumers this will help to maintain loyalty of the costumer. The project report entitled “organizational study”. is undertaken in partial fulfillment of requirement of MBA INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH. HUBLI. It was an opportunity to learn the practical aspects of industries. This topic is concerned to know their organizational behavior, the way it woks and the marketing strategies it uses to attract the customers. Metro ford in Bellary has good sales when compared to other car dealership. 7 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 8. DATA COLLECTION APPROACH Using both primary and secondary sources collected the information required the sources are as follows: Primary sources: a) Questionnaire b) Personal Interview Secondary sources: a) Company websites b) Related information from Internet c) Company reports d) Text books Objectives:- To analyze various post sales service provided by metro ford. To determine customer satisfaction level based on post sales service provided. To understand the behavior of the staff with customers. To suggest measures to improve customer satisfaction and improve quality of service. 8 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 9. Purpose of study:- The main purpose of the study is to know the organizational study . and way it works in and out of the organization. Scope of the study:- The study covers the users ford in Bellary city. The study covers the customer owning metro ford in Bellary city. Limitation of the study:- 1) Because of time constrain my study confines only to bellary & it is not possible to make extensive study. 2) By busy working schedule of executives it is difficult to extract more Information from them. 9 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 10. INTRODUCTION This is a brief history of Henry ford Henry Ford (July 30, 1863 – April 7, 1947) was the American founder of the Ford Motor Company and father of modern assembly lines used in mass production. His introduction of the Model T automobile revolutionized transportation and American industry. He was a prolific inventor and was awarded 161 U.S. patents. As owner of the Ford Motor Company, he became one of the richest and best-known people in the world. He is credited with "Fordism", that is, the mass production of large numbers of inexpensive automobiles using the assembly line, coupled with high wages for his workers. Ford had a global vision, with consumerism as the key to peace. Ford did not believe in accountants; he amassed one of the world's 10 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 11. largest fortunes without ever having his company audited under his administration. Henry Ford's intense commitment to lowering costs resulted in many technical and business innovations, including a franchise system that put a dealership in every city in North America, and in major cities on six continents. Ford left most of his vast wealth to the Ford Foundation but arranged for his family to control the company permanently. July 30, 1863 Born Greenfield Township, Dearborn, Michigan, U.S. April 7, 1947 (aged 83) Died Fair Lane, Dearborn, Michigan, U.S. Occupation Business, Engineering ▲$188.1 billion, based on information from Forbes – Net worth February 2008. 11 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 12. Religion Protestant Episcopal Spouse(s) Clara Jane Bryant Children Edsel Ford Parents William Ford and Mary Ford 12 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 13. 13 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 14. OVERVIEW OF THE ORGANISATION Ford Motor Company Henry Ford with Thomas Edison and Harvey Firestone. Ft. Myers, Florida, February 11, 1929. In response, Malcomson brought in another group of investors and convinced the Dodge Brothers to accept a portion of the new company. Ford & Malcomson was reincorporated as the Ford Motor Company on June 16, 1903, with $28,000 capital. The original investors included Ford and Malcomson, the Dodge brothers, Malcomson's uncle John S. Gray, Horace Rackham, and James Couzens. In a newly designed car, Ford gave an exhibition on the ice of Lake St. Clair, driving 1 mile (1.6 km) in 39.4 seconds, setting a new land speed record at 91.3 miles per hour (147.0 km/h). Convinced by this success, the race driver Barney Oldfield, who named this new Ford model "999" in honor of a racing locomotive of the day, 14 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 15. took the car around the country, making the Ford brand known throughout the United States. Ford also was one of the early backers of the Indianapolis 500. HISTORY OF METRO FORD Metro Ford opened its doors for the first time in July 1983. Since that time our mission has not wavered: "We are in business to sell and service new and used vehicles and provide an outstanding experience to our customers." We have been at the same location for 27 years and are now in the midst of a rebirth. We recently inaugurated a brand new multi-million dollar showroom designed to enhance that experience. "Metro Ford has been a driving force in Miami's growth since 1983, and our new facility will continue to provide a great sales and customer service experience for years to come" said Lombardo Perez, Sr., President of Metro Ford. 15 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 16. The 9,000 square-foot facility includes a state-of-the art computer and communications system, new furniture, and new lighting throughout the showroom, executive offices and newly landscaped grounds. In September 2009 Metro Ford acquired Miami Lincoln Mercury and moved the entire operation, Sales, Service and Parts, to our location at 9000 NW 7th Avenue, Miami. The next step in the modernization of Metro Ford Lincoln Mercury will be the Service and Parts Departments to accommodate the huge influx of Lincoln Mercury customers. The project should be completed by the Fall of 2010. LABOUR PHILOSOPHY Henry Ford was a pioneer of "welfare capitalism," designed to improve the lot of his workers and especially to reduce the heavy turnover that had many departments hiring 300 men per year to fill 100 slots. Efficiency meant hiring and keeping the best workers. 16 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 17. Ford announced his $5-per-day program on January 5, 1914. The revolutionary program called for a raise in minimum daily pay from $2.34 to $5 for qualifying workers. It also set a new, reduced workweek, although the details vary in different accounts. Ford and Crowther in 1922 described it as six 8-hour days, giving a 48-hour week, while in 1926 they described it as five 8-hour days, giving a 40-hour week.(Apparently the program started with Saturdays as workdays and sometime later it was changed to a day off.) Ford says that with this voluntary change, labor turnover in his plants went from huge to so small that he stopped bothering to measure it Labor unions Ford was adamantly against labor unions. He explained his views on unions in Chapter 18 of My Life and Work. He thought they were too heavily influenced by some leaders who, despite their ostensible good motives, would end up doing more harm than good for workers. Most wanted to restrict productivity as a means to foster employment, but Ford saw this as self-defeating because, in his view, productivity was necessary for any economic prosperity to exist. 17 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 18. International business Ford's philosophy was one of economic independence for the United States. His River Rouge Plant became the world's largest industrial complex, pursuing vertical integration to such an extent that it could produce its own steel. Ford's goal was to produce a vehicle from scratch without reliance on foreign trade. He believed in the global expansion of his company. He believed that international trade and cooperation led to international peace, and he used the assembly line process and production of the Model T to demonstrate it. He opened Ford assembly plants in Britain and Canada in 1911, and soon became the biggest automotive producer in those countries. In 1912, Ford cooperated with Agnelli of Fiat to launch the first Italian automotive assembly plants. 18 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 19. Honors In December 1999, Ford was among 18 included in Gallup's List of Widely Admired People of the 20th Century, from a poll conducted of the American people. In 1928, Ford was awarded the Franklin Institute's Elliott Cresson Medal. The United States Postal Service honored Ford with a Prominent Americans series (1965–1978) 12¢ postage stamp 19 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 20. Company Profile Metro Ford, one of the leading Authorized Dealers of Ford India, commenced operations in October 1996. Metro Ford is a constituent of the V.S.T Group of Companies, having varied businesses. The V.S.T Group have been in Automobile business for over 60 years, presently having multi brand franchises in the States of Karnataka and Tamil Nadu. Metro Ford have the following world class Sales Showrooms and state-of- the art Service Workshops, in the interest and for the convenience of Customers in Bangalore and North Karnataka. 20 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 21. Company Flashback Ford Motor Company, an American company, manufactures and sells automobiles worldwide. The company was launched from a converted wagon factory with Rs. 28,000 cash from twelve invesors. Henry Ford, the founder, was 40 years old when the company was founded. Today, it is the largest family-controlled company in the world. It has been in continuous family control for over 100 years. Ford introduced itself in India in 1988 with its Ford Escort model. Later in 2001 it was replaced by locally produced Ford Ikon. Since then it has added Fusion, Fiesta, Mondeo and Endeavour to its product line. Ford introduced itself in India in 1988 with its Ford Escort model. Later in 2001 it was replaced by locally produced Ford Ikon. Since then it has added Fusion, Fiesta, Mondeo and Endeavour to its product lin. 21 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 22. Our Mission & Vision Mission Metro Ford will strive to provide a pleasant buying experience to all our prospective Customers, from the time he / she expresses the interest to purchase a Ford Car till the Car of his / her choice is delivered in perfect condition. To provide after-sales-service which is prompt, efficient, convenient and reasonable to ensure Customer’s delight. To provide a congenial working environment to all Employees along with fair compensation and other welfare benefits. Vision Metro Ford will keep in pace with Growth Plan of Ford India in providing the required Sales and Service Infrastructure for the convenience of prospective Customers. To achieve the Customer Satisfaction and Market Share objectives of Ford India in the Segment and in the Areas of operation. 22 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 23. Vision of Ford. Our vision: become the main company of the world in products and services of the car. Definition of the values of a company - examples. Values : Define the group beliefs, and rules that control the management of the company. It represents the institutional philosophy and the support to the cultural organization. The main objective of corporative values is to have a framework of reference that inspire and control the life of our company. Values of Ford Our values: make well things to our people, our environment and our society, but to our clients. 23 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 24. Finance Options Auto finance plays a very vital role in the car market. A majority of our car sales are through finance. We have a very good business understanding with all the financing institutions in Bangalore. A few institutions which have tied up with us are: ICICI CitiBank HDFC Kotak G-Mac Orix Auto Finance State Bank of India Sundaram Finance Axis (UTI) Reliance Lease Plan ALD Automotive 24 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 25. These institutions work on varying interest rates. We will help you to set the best probable deal from any of them. Listed below are a few documents which are crucial for finance approvals. TERMS AND CONDITIONS Individual (Self Employed) o Address Proof. o Signature verification. o Latest 2 years IT returns with computation of Income. o Bank Statement for past 6 months. o Post dated cheques. Individual (Salaried) o Address Proof. o Signature verification. o Form 16 with latest Salary slip. o Bank Statement for past 6 months. o Post dated cheques. 25 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 26. Car loans from Ford Finance: 1. Pre approved loans for ICICI Credit Card Holders. Value Added Services  Waxoyl and 3M Car Treatment  Pickup and Drop  Insurance Renewal  Extended Warranty  Assistance for Insurance Claim  Valuation  Estimations  Finance Assistance  Exclusive Interactive Reception Facility  Internet Browsing for Customers (Limited)  Coffee Shop  Customer feedback call  2 Free services  Fiat S.p.A.  Renault S.A. 26 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 27. COMPETITIORS  General Motors Company  Daimler AG  Toyota Motor Corp.  Ford Motor Co.  Volkswagen AG  Honda Motor Co., Ltd.  Fiat S.p.A.  Renault S.A. 27 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 28. PRODUCT PROFILE FORD FIESTA – THE BEST CHOICE FORD FIESTA LUXURY:- THE SHINE WITHIN Luxurious leather interiors Metallic insets on trim Mahogany wood- finished centre console 2 DIN MP3 SUPERLATIVE SAFETY Anti- lock braking system (ABS) with EBD Driver and front passenger airbags Central locking and PATS (passive anti- theft system) Programmable keyless entry & auto re- locking 28 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 29. STYLING :-THE WOW FACTOR Kinetic design Hyper silver alloys Twin barrel crystal headlamps Two tone color co-ordinate interiors EXTERIOR COLOURS AVAILABLE diamond white moon dust silver sea grey paprika red panther black morello chill metallic FORD FIESTA RANGE AVAILABLE:- 1.6 DURATEC petrol EXI, ZXI, SXI and S 1.4 DURATORQ diesel (TDCi) EXI, ZXI, and SXI 29 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 30. FORD IKON SENSIBLE BHI. CRAZY BHI FORD IKON FEATURES EXTERIOR Kinetic design All new stylish clear headlamps Sporty front bumper with fog lamps bezels All new clear type tail lamps Stylish 7 – spoke wheel covers Internally adjustable outside mirrors INTERIORS Plush two-tone beige environment 30 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 31. New seat fabric LCD display odometer Tachometer Coin holder on floor console Front 12 v power outlet Boot lamp Chrome insert on gear knob and packing brake button Vanity mirror on passenger sun visor SAFETY AND SECURITY Collapsible steering coloumn Front seat belt load limiters Anti submarine seats Child safety rear door locks Front fog lamps Day/ night rear view mirror Central locking system 31 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 32. COMFORT AND CONVENIENCE Air conditioning with heater Power steering Front & rear power windows 400 litres luggage compartment Electric boot release EXTERIOR COLOURS AVAILBLE Diamond white Morello Sea grey Paprika red Moon dust silver Panther black Chill metallic 32 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 33. FORD FIGO SMART & SMARTER FEATURES EXTERIOR APPEARANCE Body colored front & rear bumpers Left hand side outside mirrors Full wheel covers Body colored outside mirrors Body colored outside door handles Chrome finisher on radiator grille Chrome finisher on tailgate appliqué 33 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 34. COMFORT AND CONVENINENCE Air conditioning with heater Power steering Remote fuel filler opening Anti- drip wiping Front power windows Remote boot open Driver seat height adjust Electrically adjustable outside mirrors 6 speed variable intermittent front wipers FEATURES INTERIORS Vibrant coral ip Day/ night inside rear view mirror Cup holders in front central console Foldable grab handles with coat hooks 34 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 35. Removable parcel tray INFOTAINMENT AND CONNECTIVITY wiring to antenna base MP3 player with radio (AM/FM) + 4 speakers Bluetooth phone interface Full phone book access Sms notification Auto streaming EXTERIOR COLORS AVAILABLE:- Diamond white Moon dust silver Chill Panther black Sea grey Squeeze Colorado red 35 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 36. FORD ENDEAVOUR TAKE THE LEAD MUSCLE CLAD IN CONTEMPORARY NEW SKIN The new ford Endeavour is built to lead. A perfect combination of power, style, comfort and safety, the exciting new ford Endeavour can take on anything the road throws at it. Under the bold new hood, behind the imposing new headlights, beneath the chrome highlights and sculpted tailgate and in the purposeful air intakes, lurks a beast that was born to be ahead. 36 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 37. POWER AT ITS PEAK The all new ford Endeavour owes its power to the best in- class 3 – litre duratorq TDCi engine, delivering 380 NM of earth biting torque and 156 PS of raw power to give you the true 4*4 experience. You also have the option of a 2.5 litre duratorq TDCi engine that delivers 143 PS of power and 330 NM torque, adding quickness and agility to ultimate driving. MORE SPACE FOR MORE ACTION The space inside the ford Endeavour is in sharp contrast with the harsh terrain on the outside. With innovative stowage spaces. All new- plush camel interiors and refreshed instrument panel, your ride will be as comfortable as it can be. Colors available Sea grey Morello Moon dust silver 37 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 38. Diamond white METRO FORD ORGANISATIONAL CHART 38 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 39. M.D. Tiruvengadaswamy SR.. G.M. surender. G.M.- sales G.M.- service G.S. A.G.M- Finance prem chand shetty prashanth K. Raghavendra B.M. vishwanath. H.S B.D.M.- sales Service/Advisor A/C- EDP suresh.B Irayya. T. Math Nagaraj.c.s Spare parts DCRC cashier Sales consultants incharge balarama. n Yasmeen Vijay 1)Eshwar-bellary 2)dalveer singh kumar.j 3) laxmikanth reddy- Technician House keeping gulbarga 1)bala ganesh Painter mahesh 4) manjunath-raichur 2) vali SR.. office boy TECHNICIAN gadhilingappa ravi Receptionist/QCS- Technician EXECUTIVE 1)ravi Guruprakash 2)Mohammed 3) umesh kumar Washing boy Muralidhar.k MANPOWER AND DEPARTMENT 39 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 40. 7 people work as sales executives 2 people for accounts section 7 people for service department 3 people for house keeping In metro ford showroom it is a dealership of selling the ford cars. And in dealership showrooms there is no need for human resource . so we only have finance department and marketing department. There are total number of 19 employees including the branch manager. Selection of employees is done by the branch manager himself. He tries to choose a fresh candidate because he can train them to his standards and take work from them in a systematic manner. Training to the employees is given for 1 week in Bangalore . training is given to the suitability of the candidate. It can be given according to the necessity of the candidate. If any new product is launched then he needs to update his knowledge about the product. 40 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 41. Metro ford in Bellary is a dealership showroom it is been in existence from 5 years. When compared to other car showrooms metro ford has maintained its brand strategy. It is doing good to all types of income groups. May be it is middle or upper middle class. They give the finance options according to the compatibility of the customers. The record they have done in Bellary is for 100 days they sold 100 cars. They have a customer feedback call. They have the facility of calling the customers and know their queries. They keep asking feedbacks from customers. FORD SERVICE OFFERINGS 41 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 42. EXTENDED WARRANTY (EW) :- covers electrical and mechanical failures beyond the standard warranty on your ford SCHEDULED SERVICE PLAN(SSP) :- Covers periodic maintenance services as per the recommended service schedule in the owners manual. TOTAL MAINTENANCE PLAN(TMP) :- covers wear and tear parts, periodic maintenance services and electrical and mechanical failures. PREFFERD INSURANCE(PI):- for hassle- free insurance coverage. EXTENDED WARRANTY (EW) 42 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 43. Protect your ford against mechanical and electrical defects beyond the standard warranty. Choose from a range of plans that we have to offer. BENEFITS OF THE FORD EXTENDED WARRANTY 100% backed by ford Replacement or repair of any defective electrical or mechanical part Service at any ford dealership across India No out-of-pocket expenses for repairs under coverage Transferrable upon sale of vehicle Peace-of-mind motoring SCHEDULED SERVICE PLAN (SSP) 43 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 44. With a ford of SSP, you get the opportunity to pay up- front and get great savings on scheduled service for up to 5 years. BENEFITS OF THE SCHEDULED SERVICE PLAN Savings of up to 10% on all paid service Drive-in and drive-out cashless service with a one- time payment. Available at all ford dealerships across India The cost of the scheduled service plan can be incorporated as part of your EMI’S Transferrable upon sale of vehicle TOTAL MAINTENANCE PLAN (TMP) 44 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 45. Comprehensive maintenance plan ( for up to 3 years / 1,20,000 km ) that ensures that nothing gets in the way of enjoying your ford – the ultimate peace – of – mind offering. COVERAGE Mechanical and electrical repairs Periodic maintenance services Replacement of wear and tear parts BENEFITS Includes the cost of parts and labour Protection from price inflation – maintenance prices locked at rates at purchase. Transferrable upon sale of vehicle. Wide variety of plans suited to your usage needs 45 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 46. PREFERRED INSURANCE At ford, we have tied up with leading insurance providers to ensure that you always get the best coverage and hassle free service. No matter where you are in the country. BENEFITS OF THE PREFERRED INSURANCE Quick and easy insurance Competitive rates and priority approvals Offered at all ford dealerships in India Near cashless service Immediate renewals 46 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 47. QUICK SERVICE When it comes to service. No one knows your car better than the expert technicians at your ford service centre. And knowing how important your time is, we offer you with the one – of- a kind quick service facility- a full service of your ford in 90 minutes. In the 90 minutes, we ensure that your vehicle is quickly checked, required services completed and your car cleaned and handed over. 47 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 48. 24* 7 ROADSIDE ASSISTANCE When you’re out on the road, the last thing you would want is to be stuck with a flat tyre, an empty gas tank or a dry battery. But worry no more as the ford roadside assistance is just a phone call away, 24 hours a day, and 7 days a week. BENEFITS OF ROADSIDE ASSISTANCE Flat tyre replacement Lost/ locked key assistance Battery assistance Towing assistance Fuel delivery Round-the-clock service Taxi assistance 48 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 49. FORD GENUINE PARTS Never compromise on the quality and performance of your ford. To ensure that you can always get the best out of your vehicle, visit an authorized ford service centre, where our expert technicians use only certified genuine ford parts. BENEFITS OF GENUINE FORD PARTS Retains the structural & functional integrity of your ford vehicle Confidence and peace- of- mind about the performance of your vehicle at all times. Covered under a 6 month / 10,000 km warranty the global ford standards Guaranteed standards of fit and finish Increases the value of your vehicle upon resale 49 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 50. SERVICE PLEDGE Ford service strives to give you the best service and care for your car at all times and to show our commitment. We follow our service pledge. In case the promise are not kept , you can write a mail to the dealer principal. Ask your dealership for the respective email address. If the above promises are still not kept, you can escalate it to the highest level by sending a mail to the MD of ford India at write2md@ford.com FORD SERVICE PROMISE THAT WE WILL…………….. Explain to you the required vehicle servicing, estimated cost and time before hand Deliver the vehicle at the promised time Ensure that the bill is within the estimate and explain the bill in detail Respond to any query or concern within 24 hrs MICHAEL BONEHAM, MD AND PRESIDENT FORD INDIA PVT LIMITED 50 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 51. 51 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 52. Ford Partners At Ford Motor Company, we forge partnerships to better connect with our customers. Together with companies like these, we can offer a broad range of innovative products and services. 52 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 53. 53 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 54. QUESTIONNAIRE Please tick ( ) mark for answer. 1. Do you own a ford car ? (1)Yes (2) No 2. If yes which model? 3. How often you go for servicing? 4. Do you come for service with appointment? (1)With appointment (2) without appointment 5. Are you aware of total no of free services offered by metro ford ? (1) Yes (2) No 6. Do you know the various sub services provided during free services? (1) Yes (2) No 7. How was the approach of the staff during services? (1) Excellent (2) Good (3) Fair (4) Bad (5) Very bad 8. Did they deliver your vehicle on time? (1) Yes (2) No 54 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 55. 9. During servicing of your vehicle all your complaints were addressed properly? (1) Yes (2) No 10. Which factor you will consider most while giving your vehicle for service at metro ford ? (1) Good service (2) Timely Delivery (3) Staff Behavior (4) Availability of spare parts (5) others 11. I am satisfied with the after sales service provided at metro ford ? (1) Completely satisfied (2) satisfied (3) Fair (4) Dis satisfied (5) completely dis satisfied. 12. If you are not satisfied? Give reasons 13. The paid service at metro ford is? (1) Cheap (2) Moderate (3) Costly 14. Do you want to prefer for future paid services at Metro ford? (1) Yes (2) No 15. If No why? Give reasons 16. Any suggestions to improve quality of service at Metro ford? 55 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI
  • 56. BIBLIOGRAPHY  www.metroford.com  www.metrofordindia.com  www.ford.com  www.google.com  www.india.ford.com 56 INSTITUTE OF BUSINESS MANAGEMENT AND RESEARCH, HUBLI