1. A PROJECT REPORT ON
PEOPLE’S PERCEPTION TOWARDS
MARUTI SUZUKI CARS
Prepared By:-
Group 7
Prabhjot Singh
Raghu Monga
Robin Kumar
Sandeepika Sharma
CHITKARA BUSINESS SCHOOL
CHITKARA UNIVERSITY

2. ABSTRACT
The research has been conducted to know the people’s perception towards Maruti Suzuki
cars. The study was conducted to know the factors that influence the purchase of Maruti
Suzuki cars, also what are the people’s expectations from Maruti Suzuki cars. The problems
faced by the consumers with regard to Maruti Suzuki cars were also inquired into and thereby
their overall satisfaction level was studied. This is a descriptive and exploratory research and
mainly primary data is used for the purpose of data collection. The results indicated that
people are satisfied with the Maruti cars and it is itsfuel efficiency which affects their buying
behavior towards Maruti Suzuki. Also there is a lot of scope for Maruti Suzuki cars in India.
INTRODUCTION
Automobile, self-propelled vehicle used primarily on public roads but adaptable to
other surfaces. Automobiles changed the world during the 20th century, particularly
in the United States and other industrialized nations. From the growth of suburbs to
the development of elaborate road and highway systems, the so-called horseless
carriage has forever altered the modern landscape. The manufacture, sale, and
servicing of automobiles have become key elements of industrial economies. But
along with greater mobility and job creation, the automobile has brought noise and
air pollution and automobile accidents rank among the leading causes of death and
injury throughout the world. But for better or worse, the 1900s can be called the Age
of the Automobile, and cars will no doubt continue to shape our culture and
economy well into the 21st century.
Automobiles are classified by size, style, number of doors, and intended use. The
typical automobile, also called a car, auto, motorcar, and passenger car, has four
wheels and can carry up to six people, including a driver. Larger vehicles designed
to carry more passengers are called vans, minivans, omnibuses, or buses. Those used
to carry cargo are called pickups or trucks, depending on their size and design.
Minivans are van-style vehicles built on a passenger car frame that can usually carry

3. up to eight passengers. Sport-utility vehicles, also known as SUVs, are more rugged
than passenger cars and are designed for driving in mud or snow..
In 2007 manufacturing plant in more than 25 countries produced 73.2 million
passenger cars .The automobile is built around an origin various systems supply the
origin with fuel, cool it daring operation, lubricate its moving parts and remove
exhaust gases it creates. The origin produces mechanical power that is transmitted to
the automobile’s wheels through adverting which includes a transmission. One or
more dive shafts, a differential gear and axles. Suspension system which includes
sparing and shock absorbers, customs the ride and help protect the vehicle from
being damaged by bumps heavy loads and other shersis. Wheel and tares support
vehicles on the road way and when rotated by powered axles, propel the vehicle
forward or backward. Steering speed. An electrical system start and operate the
engine monitor and control many aspects of the vehicle operation and powers such
components as head light and radios. Safety features such as bumpers air bugs and
seat bells help protect occupants in an accident.
1.1 Background
Although ancient Chinese writers described steam-powered vehicles, and that both steam and
electric-powered cars competed with gas-powered vehicles in the late 19th cent. Frenchman
Jean Joseph Etienne developed the first practical internal-combustion engine (1860), and later
in the decade several inventors, most notably Karl Benz and Gottlieb Daimler, produced gas-
powered vehicles that ultimately dominated the industry because they were lighter and less
expensive to build. French companies set the design of the modern auto by placing the engine
over the front axle in the 1890s and U.S. manufacturers made important advances in the mass
production of the auto by introducing cars with interchangeable machine-produced parts (one
such car was created by Ransom E. Olds in 1901).
In 1914 Henry Ford began to mass produce cars using assembly lines. In addition, his
practice of providing loans to consumers to buy cars (1915) made the model-T affordable to

4. the middle class. In the 1920s, General Motors further changed the industry by emphasizing
car design. The company introduced new models each year, marketed different lines of cars
to different income brackets (the Cadillac for the rich; the Chevrolet for the masses), and
created a modern decentralized system of management. U.S. auto sales grew from 4,100 in
1900 to 895,900 in 1915, to 3.7 million in 1925. Sales dropped to only 1.1 million in 1932
and during World War II, the auto factories were converted to wartime production.
1.2 The Modern Industry
After 1945, sales once again took off, reaching 6.7 million in 1950 and 9.3 million in 1965.
The U.S. auto industry dominated the global market with 83% of all sales, but as Europe and
Japan rebuilt their economies, their auto industries grew and the U.S. share dropped to about
25%. Following the OPEC oil embargo in 1973, smaller, fuel-efficient imports increased
their share of the U.S. market to 26% by 1980. In the early 1980s, U.S. auto makers cut costs
with massive layoffs. Throughout the 1990s, imports–particularly from Japan–took an
increasing shares of the U.S. market.
Beginning in the early 1980s, Japanese and, later, German companies set up factories in the
United States; by 1999, these were capable of producing about 3 million vehicles per year. As
a result, the three big U.S. auto makers now produce only 66% of the cars sold in America. In
the early 1990s, over $140 billion worth of motor vehicles and parts were produced in the
United States by companies employing more than 210,000 workers. Complaints about auto
pollution, traffic congestion, and auto safety led to the passage of government regulations
beginning in the 1970s, forcing auto manufacturers to improve fuel efficiency and safety.
Auto companies are now experimenting with cars powered by such alternative energy sources
as natural gas, electricity, and solar power.
1.3 Global scenario
In 1946, the automobile industry had evolved continuously with changing times from craft
production in 1890s to mass production in 1910s to lean production techniques in the 1970s.
The prominent role played by the US till late 1990s had of late been cornered by the Japanese
auto-makers. The global output from the automobile industry touched 64.6 million vehicles in

5. 2005, thereby retaining its leadership in manufacturing activity, providing employment to one
in seven people, either directly or indirectly.
The US automotive industry, the largest automobile manufacturer in the world, witnessed the
downward slide of the Big Three, viz., Ford Motor Company (Ford), General Motors
Corporation (GM) and DaimlerChrysler (DC) in market share continuing unabated for the
last 10 years. Toyota Motor Corporation (Toyota) is all set to become the market leader
(Ulrich, 2006). In the light of rapidly rising healthcare costs and the heavy burden of legacy
costs for retirees6 paid by the Big Three as part of the settlement with the United Auto
Workers, the Big Three was losing out to Japanese and European auto-makers. Overall 2006
marked the evolution of the New Six viz, Toyota, Honda, Nissan, GM, Ford and DC,
replacing the Big Three riding on a wave of low interest rates and a booming economy.
1.4 Automotive Industry in India
The onset of automobile industry in India saw companies like Hindustan Motors, Premier
Automobiles and Standard Motors catering to the manufacture of automobiles for Indian
customers. The era, 1950s - early 1990s was known as 'license raj,' when India was closed to
the world and imports. Hindustan Motors (HM) was the leader in car manufacturing and sales
until the 1980s, when the industry was opened up from protection. HM, joint venture with
Mitsubishi produced Lancer and Pajero, but is best known for its own model, Ambassador.
Around 1970, Sanjay Gandhi, elder son of the then Prime Minister Indira Gandhi, envisioned
the manufacture of an indigenous, cost-effective, low maintenance compact car for the Indian
middle-class. The cabinet passed a unanimous resolution for the development and production
of a "People's Car." It was christened Maruti Limited. However, the company as
MarutiUdyog Ltd. matured only after the death of Sanjay Gandhi. The Maruti800 car went on
sale in 1983. By 1993 it sold up to 1, 96,820 cars.
1991, the liberalization of the Indian economy opened the market for foreign automobile
makers to venture in India. The license raj ended in 1993 and many foreign players entered
the Indian market by way of joint ventures, collaborations or wholly owned subsidiary.

6. Since, 1991 opening of the economy has changed the face of auto industry. Today, it is
amongst the main drivers of growth of Indian economy with an output multiplier of 2.24 (for
every Re.1 invested, auto sector gives back Rs.2.24 to the economy.
In recent years we have seen increasing number of global players entering Indian market by
way of Joint ventures, collaborations or wholly owned subsidiary. Sudden interest of major
global players has made Indian auto industry very competitive as India provides twin benefit
of ready market and low cost manufacturing base for them.
Indian Automobile sector is high on growth trajectory. The Indian automotive industry has
flourished like never before in the recent years. This extra-ordinary growth that the Indian
automotive industry has witnessed is a result of a two major factors namely, the improvement
in the living standards of the middle class, and an increase in their disposable incomes.
Moreover, the liberalization steps, such as, relaxation of the foreign exchange and equity
regulations, reduction of tariffs on imports, and refining the banking policies, initiated by the
Government of India, have played an equally important role in bringing the Indian
Automotive industry to great heights. It is estimated that the sale of passenger cars have
tripled compared to their sale in the last five years. Thus, the sale of cars has reached a figure
of 1 million users and is expected to increase further. It’s also to be noted that the demand for
luxurious models, SUVs, and mini-cars for family owners, have shot up, largely due to
increase in the consumer's buying capacity.
The increased demand for Indian automobiles has resulted in a large number of multi-
national auto companies, especially from Japan, U. S. A., and Europe, entering the Indian
market and working in collaboration with the Indian firms. Also, the institutionalization of
automobile finance has further paved the way to sustain a long-term high growth for the
industry.
It seems that India has finally arrived in the big league of Asian car markets. The country has
now come to be recognized as a potential emerging auto market. The perception of foreign
investors has changed, everybody wanting to be here.

7. An analysis of production data by the Society of Indian Automobile Manufacturers (SIAM)
revealed that the vehicle production by Automobile Industry in India crossed 10 million in a
calendar year for the first time in the history of the automobile industry in India. For the
period, January to November 2006, the total production of vehicles in India, as per SIAM
data, was 10,031,886.
For the first time, in the financial year end in 2005, the total sales of passenger vehicles -
cars, utility vehicles and multi-utility vehicles - crossed the one-million mark to touch 1.06
million, with exports of 166,000 vehicles. Study says that by 2010 India will take over
Germany in sales volumes and Japan by 2012. And by 2050, Indians will buy every sixth car
produced in the world.
The vastness of Indian automobile industry reflects from the fact that the industry’s turnover
is USD 12 billion, plus components revenue of USD 3 billion. Industry analysts predict this
industry to touch USD 13000 million mark by 2010, a cumulative growth of 9.5% annually.
1.5 Major Passenger car Automobile Players in India
MarutiSuzuki
Hyundai Motors
Tata Motors
Mahindra& Mahindra
With a tough competition among different players, all are trying to increase their market
share in India; Maruti Suzuki is leading the industry with 46.07% market share. Tata Motors
have a market share of 16.45%. Hyundai Motors has been able to capture 14.15% of the
market.Mahindra & Mahindra have a market share of around 6.5%.
1.6 Consumer Behavior
Consumers have become very discerning in their choices. Consumer behavior is very
complex and is determined to a large extent by social and psychological factors and it is
necessary for a marketing manager to understand properly before he plans his marketing
strategy. Within the broad framework of marketing, the area that entices the most researchers

8. is the study why a consumer behaves in a particular way. The complexity of the behavior,
however, varies with the nature of the product and the need, which it is required to satisfy.
The term consumer behavior may be defined as the decision process and physical activities in
which individuals engage them while evaluating, acquiring, using or disposing off goods and
services. The study of consumer behavior is the study of how individuals make decisions to
spend their available resources on consumption of related items.
Consumer behavior is an applied discipline. Its application exists at two different levels of
analysis. One is at the micro level perspective and other at the macro level perspective. Micro
level seeks application of the knowledge faced by the individual, firm or an organization. The
macro perspective applied knowledge of consumer include the aggregate level of problem
faced by large groups or by society as a whole.
Buying behavior is an attempt to understand and predict human actions in the buying role.
The issues that dealt within the discipline of consumers’ buying behavior are:
 What products and services do the consumers buy?
 How do they buy?
 Why do they buy?
 From where do they buy?
 When do they buy?
Consumer behavior provides a sound basis for identifying and understanding consumer
needs. It is the act of the individuals directly involved in obtaining and using economic goods
and services.
The study of consumer behavior is an essential component of marketing. The adoption of
marketing concept by the marketers provides the impetus for the study of consumer behavior.
Incase of New Product Introduction in the market, there is a risk of product failure. To
increase the chances of success of new products, better information of the consumer behavior
is required. Their desires, tastes and preferences are to be taken care of. So from all these
aspects the study of consumer behavior is important.

9. 1.7 About the Project
Since in the car selection, a number of choices are available to the Indian consumers so a
question arises as to why different people choose different brands and what are the features
they look for while purchasing a car, in context to Maruti Suzuki.
In order to make a dent into the query a study was undertaken in India among the car owners.
As India is symbolic of the changes that are taking place in the socio- economic scenario of
the country due to improving technology and opening up of the economy, it provides a scope
to understand the consumers buying behavior towards the Maruti Suzuki cars. In India the
income of the people in general has been on the rise due to industrialization and urbanization.
It would not be a misnomer to say that people in India are upwardly mobile. They are moving
up in the social strata because of increasing income and nature of work. With theMaruti cars
having being in the market for quite a long time, their performance on the road provides
sufficient data for study. The results of the study would give the companies who in future
wish to launch the passenger cars, an insight about the preferences of the consumers and also
their expectations from the Maruti Suzuki cars. This would help the companies to understand
the potential of the market and target the right consumers.
1.8 Objectives of the study are:
1) To determine the factors influencing the choice for a Maruti Suzuki cars.
2) To know about consumers’ expectations from Maruti Suzuki cars.
3) To study the satisfaction level of consumers of Maruti Suzuki cars.
4) To know about the problems faced by the consumers of Maruti Suzuki cars.

10. RESEARCH METHODOLOGY
This chapter describes the research methodology adopted to achieve the objectives of the
study. It includes the scope of the study, research design, collection of data, analysis of data
and limitations of the study.
2.1 Scope of the study
The scope of the study is to get the first hand knowledge about the buying
behavior of consumers towards Maruti Suzuki cars. The scope is restricted to study the
factors affecting the preference of consumers while purchasing Maruti Suzuki cars in India
and their satisfaction level taking into consideration the problems faced by them with regard
to the Maruti Suzuki cars. This is done to avoid perceptual bias and for providing objectivity
to the study.
2.2 Research Design
The present study is exploratory and descriptive in nature as much secondary data was not
available and the characteristic features of Maruti Suzuki cars affecting the buying behavior
are to be studied.
2.3Data Collection
The present study incorporates the collection of both primary and secondary data
for an in depth investigation.
2.3.1 Primary Data
For the purpose of collection of primary data, a well structurede-questionnaire was
provided to the respondents and they were online interviewed to fulfill the objectives of the
study.

11. 2.3.2 Secondary Data
Secondary data was collected so as to have accurate results and the required data was
collected from various magazines like Auto India, newspapers like Indiatimes Auto, journals
and internet to gather relevant information regarding the Maruti Suzuki cars.
2.4 Sampling Design
2.4.1 Universe
Universe is the infinite number of elements which the researcher is targeting in the
study. The universe for the study consists of all the car owners.
2.4.2 Population
Population is the finite number of elements which the researcher is going to target in a
particular area. All the car owners in India form the population of the study.
2.4.3 Sampling Unit
Sampling Unit is the single unit of the population. A single individual who owns a car
among the individuals who will be surveyed form the sampling unit of the study.
2.4.4 Extent
Extent refers to the geographical area where there is a scope of population. The extent
of the study will be India.
2.4.5 Time
Time involved for the study conducted is threedays.
2.4.6 Sampling Technique
The selection of the respondents was done on the basis of random, sampling
techniquetechnique based on the non-probability method of sampling.

12. 2.4.7Sample size
Sample size is the size of sample drawn from the population which is the true
representative of the research. The number of respondents included in the study was 100 for
convenience in evaluating and analyzing the data and because of time constraint.
2.5 Analysis of data
In the study, an attempt was made to understand the choice and preference of
consumers for different car brands and the factors that influence their buying behavior.
Therefore, different factors influencing the buying behavior of consumers for cars are
studied. Data analysis is an attempt to organize and summarize the data in order to increase
results’ usefulness.
For the analysis of primary data, the statistical tools, which are used, are pie charts and bar
graphs.

13. ANALYSIS AND INTERPRETATION
Table 3.1:Car brand owners
Maruti Suzuki 59 59%
Hyundai 41 41%
Honda 20 20%
Tata 10 10%
Ford 14 14%
Mahindra 6 6%
Nissan 7 7%
Other 5 5%
Source: Field Survey
People may select more than one checkbox, so percentages may add up to more than 100%.
Interpretation: As per the survey conducted, 59% of the respondents are the owners of
Maruti Suzuki cars; 41% are the owners of Hyundai cars; 20% are the owners of Honda cars;
10% are the owners of Tata; 14% are the owners of Ford; 6% are the owners of Mahindra;
7% are the owners of Nissan; and 5% are the owners of other cars.

14. Table 3.2: Car brand(s) which respondents ever driven
Maruti Suzuki 57 57%
Hyundai 57 57%
Honda 43 43%
Tata 51 51%
Ford 40 40%
Mahindra 30 30%
Nissan 12 12%
Other 4 4%
Source: Field Survey
People may select more than one checkbox, so percentages may add up to more than 100%.
Interpretation: 57% of respondents have driven Maruti Suzuki and Hyundai cars, 43% have
driven Honda cars; 51% have driven Tata cars, 40% have driven Ford cars; 30% have driven
Mahindra cars; 12% and 4% have driven Nissan and other cars respectively.

15. Table 3.3: Wide options available with Maruti
Yes 74 74%
No 26 26%
Source: Field Survey
Interpretation: 74% of the respondents think that Maruti Suzuki has a wide variety of cars,
and remaining 26% thinks that it should come out with more variety.
Table 3.4:Worth of Maruti cars to its price
Yes 88 88%
No 12 12%
Source: Field Survey
Interpretation: 88% of the respondents think that Maruti Suzuki cars are worth their price,
and 12% think that it should re-value its car price.

16. Table 3.5: Maruti cars serving better than other brand cars
Yes 62 62%
No 38 38%
Source: Field Survey
Interpretation: 62% of the respondents says that Maruti Suzuki cars serve better than other
brand cars, and remaining 38% think that Maruti Suzuki lacks when compared to other car
brands.

17. Table 3.6: Factors affecting the choice of customer of cars
Fuel Efficiency 67 67%
Interiors 23 23%
Looks 26 26%
After Sales Service 41 41%
Resale Value 38 38%
Other 3 3%
People may select more than one checkbox, so percentages may add up to more than 100%.
Interpretation: 67% of the respondents says that fuel efficiency is the key feature to attract
the customers, followed by after sale value, resale value, looks, interiors, and other with 41%,
38%, 26%, 23%, and 3% respectively.

18. Table 3.7: Nearest competitor of Maruti
Hyundai 63 63%
Honda 12 12%
Tata 16 16%
Ford 3 3%
Mahindra 5 5%
Nissan 1 1%
Other 0 0%
Source: Field Survey
Interpretation: 63% of the respondents think that Hyundai is the nearest competitor to
Maruti Suzuki, followed by Tata, Honda, Mahindra, Ford, and Nissan with 16%, 12%, 5%,
3%, 1% respectively.

19. Table 3.8: What is the rationale behind choosing the above choice?
Awareness 22 22%
Experience 27 27%
Recommendations 8 8%
Performance 16 16%
Brand Image 27 27%
Other 0 0%
Source: Field Survey
Interpretation: Choice for other brand cars are affected due to experience, and brand image
with 27% each. Other factors affecting are awareness (22%), performance (16%), and
recommendation (8%).

20. Table 3.9: Select the statements you consider true in case of Maruti cars.
Maruti cars are fuel efficient 58 58%
Maruti cars are competitively priced 53 53%
Maruti cars provide good comfort level 29 29%
Maruti cars have good resale value 53 53%
Maruti car offer more variety of car models, colours, etc. 24 24%
Other 0 0%
Source: Field Survey
People may select more than one checkbox, so percentages may add up to more than 100%.
Interpretation: 58% of the respondents think that Maruti cars are fuel efficient. 53% think
that Maruti cars are competitively priced and it has good resale value. 29% says that Maruti
cars provide good comfort level, and 24% says that Maruti car offer more variety of car
models, colours, etc.

21. Table 3.10: If opportunity arises in the future to buy a car, would you prefer to buy a Maruti
car?
Yes 61 61%
No 39 39%
Source: Field Survey
Interpretation: 61% of the respondents says that they are satisfied with the Maruti Suzuki
cars and will prefer to buy Maruti Suzuki cars again. Remaining 39% are not satisfied with
the Maruti Suzuki cars.

22. RESULTS AND FINDINGS
The chapter lists down the various results that came up during the course of the study.
This chapter therefore deals with results and findings of the project.
 Majority of the respondents own a Maruti Suzuki cars and therefore it is the most
preferred car.
 People think that Maruti Suzuki has a wide variety of cars to choose.
 People are satisfied with the price of Maruti cars, and are happy to spend the price to
buy Maruti cars.
 Majority of respondents think that Maruti cars serve better than other brand cars.
 While purchasing a new car, fuel efficiency is the feature which people think will
affect their purchase decision.
 People conside Hyundai as the biggest competitor of Maruti Suzuki cars.
 Respondents were aware of the other brands quite well, and brand image is also a key
point to affect the purchase decision of the customers.
 Maruti Suzuki cars have a good fuel efficiency, with competitively priced and wide
variety and colour options.
 Majority of the respondents are happy to buy a Maruti car in the future.

23. CONCLUSION AND SUMMARY
Automobiles have become the basic necessity of life. With rising income levels, the standard
of living of people has been increasing. There are a lot of consumers who are buying cars and
there is more and more diversion towards buying behavior in cars as they are competitively
priced and there is a lot of variety in terms of brands, models, colors etc.
With the rapid increase in car brands, consumers really have to think hard while making a
choice or deciding for the Maruti Suzuki car to be purchased. Due to increased competition,
more and more work is to be done by the marketing department so as to understand the
purchase behavior of the consumers. Therefore this study would help the companies in
understanding the factors that influence the purchase decision of the consumers and their
expectations from the passenger cars.
After the survey, it can be concluded that Maruti Suzuki cars have a very good future in
India. Market share of Maruti Suzuki cars is increasing very rapidly. Brands like Hyundai,
Honda, and Tata are the most preferred cars.
Also it can be concluded that majority of the respondents are satisfied with the Maruti Suzuki
cars.
SUGGESTIONS
To improve the working and performance of the Maruti Suzukicars, some of the suggestions
are given below:
 To increase the sales of Maruti cars, it is must focus on its fuel efficiency, looks and
interiors of the car
 To position Maruti Suzuki cars, Maruti must differentate it from Hyundai, which
people consider it to be its nearest competitor.

24. Scope for further study:
More and more companies are coming up with new models passenger car segment category
and as stated before there is a huge potential market in India, thereby making this segment a
competitive one. To survive in such an environment, all automobile companies will have to
undertake bold efforts towards designing their cars in such a way so as to meet the
requirements and expectations of the consumers. It therefore calls for a continuous research
in this field as consumer preferences keep changing with time and so does their buying
behavior. Hence it provides basis of a scope for further research.

25. BIBLIOGRAPHY
BOOKS
AgteyGauri, “Boom, Boom, Beamer”, ET Auto Mania, 22 March 2007, pg 3
BatraSatish, Consumer Behavior, 2004, Published by Anurag Jain for Excel Books,
New Delhi, Edition I, pg 6-9.
Beri G.C, Marketing Research, 1999, Tata McGraw Hill Publishing Co. Ltd., New
Delhi, Edition II, pg 45-48, 81-150, 236-250.
Bureau, “Chevrolet Aveo vs. Maruti Suzuki Swift”, Auto India, February 2007, pg
16-22
Gates Roger et al, Marketing Research Essentials, 2001, South Western College
Publications, Ohio, Edition III, pg 28-35, 328- 342.
Gupta Nandini et al, “Where There’s A Wheel, There’s A Way”, ET Auto Mania, 8
March 2007, pg 1
Solomon Michael, Consumer Behavior, 2002, Published by Pearson Education
(Singapore) Pte. Ltd, Indian Branch, New Delhi, India, Edition V, pg 5-7.
Sobel R, “The Car Wars”, ET Auto Mania, 15 February2007, pg 2
VermaMeenakshi, “Compact Concerns”, ET Auto Mania, 8 March 2007, pg 1
WEBSITES
http://www.surfindia.com/automobile/automobile-industry.html
http://www.researchconnect.com/buyreport/report_8080.asp
www.mindbranch.com/Indian-Automobile-R459-106
www.researchconnect.com/buyreport/report_8080.asp
http://education.yahoo.com/reference/encyclopedia/entry?id=3454

26. http://www.automobiledir.com/press/catalog/1102/index.html
http://auto.indiamart.com/cars/car-statistics/sale.html
http://auto.indiamart.com/cars/car-statistics/production.html
http://economictimes.indiatimes.com/News/News_By_Industry/Auto/Ford_vrooms_o
n_fast_lane_with_Fiesta/articleshow/1744181.cms
http://idbipb.in/content/rep/Maruti%20Udyog%20-%20Company%20Report.pdf

27. QUESTIONNAIRE
Survey: Perception for Maruti cars
This questionnaire is to be filled by the respondents to know about their perception for Maruti
cars.
* Required
1. Which car brand(s) do you own? *
Maruti Suzuki
Hyundai
Honda
Tata
Ford
Mahindra
Nissan
Other:
2. Which other car brand(s) have you ever driven? *
Maruti Suzuki
Hyundai
Honda
Tata
Ford
Mahindra
Nissan
Other:
3. Do you think Maruti has a wide variety of cars? *
Yes
No
4. Do you think Maruti cars are worth their price? *
Yes
No

28. 5. Do you think Maruti cars are serving better than other brand cars? *
Yes
No
6. If yes, what could be the edge point? If no, what could be the likely reason? *
Fuel Efficiency
Interiors
Looks
After Sales Service
Resale Value
Other:
7. Which could be the nearest competitor of Maruti? *
Hyundai
Honda
Tata
Ford
Mahindra
Nissan
Other:
8. What is the rationale behind choosing the above choice? *
Awareness
Experience
Recommendations
Performance
Brand Image
Other:

29. 9. Select the statements you consider true in case of Maruti cars. *
Maruti cars are fuel efficient
Maruti cars are competitively priced
Maruti cars provide good comfort level
Maruti cars have good resale value
Maruti car offer more variety of car models, colours, etc.
Other:
10. If opportunity arises in the future to buy a car, would you prefer to buy a Maruti
car? *
Yes
No
11. Your suggestions regarding Maruti cars. (If any)
Personal Details
Name
Gender
Male
Female
Age
18-30
30-40
40-50
50-60
Above 60

30. State / Region
Profession
Business
Service
Professional
Income Level
Rs. 10,000 - Rs. 20,000 p.m.
Rs. 20,001 - Rs. 30,000 p.m.
Rs. 30,001 - Rs. 40,000 p.m.
Rs. 40,001 - Rs. 50,000 p.m.
Above Rs. 50,000
THANK YOU
Submit