People\'s Perception Toward Maruti Suzuki Cars


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The research has been conducted to know the people’s perception towards Maruti Suzuki cars. The study was conducted to know the factors that influence the purchase of Maruti Suzuki cars, also what are the people’s expectations from Maruti Suzuki cars. The problems faced by the consumers with regard to Maruti Suzuki cars were also inquired into and thereby their overall satisfaction level was studied. This is a descriptive and exploratory research and mainly primary data is used for the purpose of data collection. The results indicated that people are satisfied with the Maruti cars and it is its fuel efficiency which affects their buying behavior towards Maruti Suzuki. Also there is a lot of scope for Maruti Suzuki cars in India.

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People\'s Perception Toward Maruti Suzuki Cars

  2. 2. ABSTRACTThe research has been conducted to know the people’s perception towards Maruti Suzukicars. The study was conducted to know the factors that influence the purchase of MarutiSuzuki cars, also what are the people’s expectations from Maruti Suzuki cars. The problemsfaced by the consumers with regard to Maruti Suzuki cars were also inquired into and therebytheir overall satisfaction level was studied. This is a descriptive and exploratory research andmainly primary data is used for the purpose of data collection. The results indicated thatpeople are satisfied with the Maruti cars and it is itsfuel efficiency which affects their buyingbehavior towards Maruti Suzuki. Also there is a lot of scope for Maruti Suzuki cars in India. INTRODUCTIONAutomobile, self-propelled vehicle used primarily on public roads but adaptable toother surfaces. Automobiles changed the world during the 20th century, particularlyin the United States and other industrialized nations. From the growth of suburbs tothe development of elaborate road and highway systems, the so-called horselesscarriage has forever altered the modern landscape. The manufacture, sale, andservicing of automobiles have become key elements of industrial economies. Butalong with greater mobility and job creation, the automobile has brought noise andair pollution and automobile accidents rank among the leading causes of death andinjury throughout the world. But for better or worse, the 1900s can be called the Ageof the Automobile, and cars will no doubt continue to shape our culture andeconomy well into the 21st century.Automobiles are classified by size, style, number of doors, and intended use. Thetypical automobile, also called a car, auto, motorcar, and passenger car, has fourwheels and can carry up to six people, including a driver. Larger vehicles designedto carry more passengers are called vans, minivans, omnibuses, or buses. Those usedto carry cargo are called pickups or trucks, depending on their size and design.Minivans are van-style vehicles built on a passenger car frame that can usually carry
  3. 3. up to eight passengers. Sport-utility vehicles, also known as SUVs, are more ruggedthan passenger cars and are designed for driving in mud or snow.. In 2007 manufacturing plant in more than 25 countries produced 73.2 millionpassenger cars .The automobile is built around an origin various systems supply theorigin with fuel, cool it daring operation, lubricate its moving parts and removeexhaust gases it creates. The origin produces mechanical power that is transmitted tothe automobile’s wheels through adverting which includes a transmission. One ormore dive shafts, a differential gear and axles. Suspension system which includessparing and shock absorbers, customs the ride and help protect the vehicle frombeing damaged by bumps heavy loads and other shersis. Wheel and tares supportvehicles on the road way and when rotated by powered axles, propel the vehicleforward or backward. Steering speed. An electrical system start and operate theengine monitor and control many aspects of the vehicle operation and powers suchcomponents as head light and radios. Safety features such as bumpers air bugs andseat bells help protect occupants in an accident.1.1 BackgroundAlthough ancient Chinese writers described steam-powered vehicles, and that both steam andelectric-powered cars competed with gas-powered vehicles in the late 19th cent. FrenchmanJean Joseph Etienne developed the first practical internal-combustion engine (1860), and laterin the decade several inventors, most notably Karl Benz and Gottlieb Daimler, produced gas-powered vehicles that ultimately dominated the industry because they were lighter and lessexpensive to build. French companies set the design of the modern auto by placing the engineover the front axle in the 1890s and U.S. manufacturers made important advances in the massproduction of the auto by introducing cars with interchangeable machine-produced parts (onesuch car was created by Ransom E. Olds in 1901).In 1914 Henry Ford began to mass produce cars using assembly lines. In addition, hispractice of providing loans to consumers to buy cars (1915) made the model-T affordable to
  4. 4. the middle class. In the 1920s, General Motors further changed the industry by emphasizingcar design. The company introduced new models each year, marketed different lines of carsto different income brackets (the Cadillac for the rich; the Chevrolet for the masses), andcreated a modern decentralized system of management. U.S. auto sales grew from 4,100 in1900 to 895,900 in 1915, to 3.7 million in 1925. Sales dropped to only 1.1 million in 1932and during World War II, the auto factories were converted to wartime production.1.2 The Modern IndustryAfter 1945, sales once again took off, reaching 6.7 million in 1950 and 9.3 million in 1965.The U.S. auto industry dominated the global market with 83% of all sales, but as Europe andJapan rebuilt their economies, their auto industries grew and the U.S. share dropped to about25%. Following the OPEC oil embargo in 1973, smaller, fuel-efficient imports increasedtheir share of the U.S. market to 26% by 1980. In the early 1980s, U.S. auto makers cut costswith massive layoffs. Throughout the 1990s, imports–particularly from Japan–took anincreasing shares of the U.S. market.Beginning in the early 1980s, Japanese and, later, German companies set up factories in theUnited States; by 1999, these were capable of producing about 3 million vehicles per year. Asa result, the three big U.S. auto makers now produce only 66% of the cars sold in America. Inthe early 1990s, over $140 billion worth of motor vehicles and parts were produced in theUnited States by companies employing more than 210,000 workers. Complaints about autopollution, traffic congestion, and auto safety led to the passage of government regulationsbeginning in the 1970s, forcing auto manufacturers to improve fuel efficiency and safety.Auto companies are now experimenting with cars powered by such alternative energy sourcesas natural gas, electricity, and solar power.1.3 Global scenarioIn 1946, the automobile industry had evolved continuously with changing times from craftproduction in 1890s to mass production in 1910s to lean production techniques in the 1970s.The prominent role played by the US till late 1990s had of late been cornered by the Japaneseauto-makers. The global output from the automobile industry touched 64.6 million vehicles in
  5. 5. 2005, thereby retaining its leadership in manufacturing activity, providing employment to onein seven people, either directly or indirectly.The US automotive industry, the largest automobile manufacturer in the world, witnessed thedownward slide of the Big Three, viz., Ford Motor Company (Ford), General MotorsCorporation (GM) and DaimlerChrysler (DC) in market share continuing unabated for thelast 10 years. Toyota Motor Corporation (Toyota) is all set to become the market leader(Ulrich, 2006). In the light of rapidly rising healthcare costs and the heavy burden of legacycosts for retirees6 paid by the Big Three as part of the settlement with the United AutoWorkers, the Big Three was losing out to Japanese and European auto-makers. Overall 2006marked the evolution of the New Six viz, Toyota, Honda, Nissan, GM, Ford and DC,replacing the Big Three riding on a wave of low interest rates and a booming economy.1.4 Automotive Industry in IndiaThe onset of automobile industry in India saw companies like Hindustan Motors, PremierAutomobiles and Standard Motors catering to the manufacture of automobiles for Indiancustomers. The era, 1950s - early 1990s was known as license raj, when India was closed tothe world and imports. Hindustan Motors (HM) was the leader in car manufacturing and salesuntil the 1980s, when the industry was opened up from protection. HM, joint venture withMitsubishi produced Lancer and Pajero, but is best known for its own model, Ambassador.Around 1970, Sanjay Gandhi, elder son of the then Prime Minister Indira Gandhi, envisionedthe manufacture of an indigenous, cost-effective, low maintenance compact car for the Indianmiddle-class. The cabinet passed a unanimous resolution for the development and productionof a "Peoples Car." It was christened Maruti Limited. However, the company asMarutiUdyog Ltd. matured only after the death of Sanjay Gandhi. The Maruti800 car went onsale in 1983. By 1993 it sold up to 1, 96,820 cars.1991, the liberalization of the Indian economy opened the market for foreign automobilemakers to venture in India. The license raj ended in 1993 and many foreign players enteredthe Indian market by way of joint ventures, collaborations or wholly owned subsidiary.
  6. 6. Since, 1991 opening of the economy has changed the face of auto industry. Today, it isamongst the main drivers of growth of Indian economy with an output multiplier of 2.24 (forevery Re.1 invested, auto sector gives back Rs.2.24 to the economy.In recent years we have seen increasing number of global players entering Indian market byway of Joint ventures, collaborations or wholly owned subsidiary. Sudden interest of majorglobal players has made Indian auto industry very competitive as India provides twin benefitof ready market and low cost manufacturing base for them.Indian Automobile sector is high on growth trajectory. The Indian automotive industry hasflourished like never before in the recent years. This extra-ordinary growth that the Indianautomotive industry has witnessed is a result of a two major factors namely, the improvementin the living standards of the middle class, and an increase in their disposable incomes.Moreover, the liberalization steps, such as, relaxation of the foreign exchange and equityregulations, reduction of tariffs on imports, and refining the banking policies, initiated by theGovernment of India, have played an equally important role in bringing the IndianAutomotive industry to great heights. It is estimated that the sale of passenger cars havetripled compared to their sale in the last five years. Thus, the sale of cars has reached a figureof 1 million users and is expected to increase further. It’s also to be noted that the demand forluxurious models, SUVs, and mini-cars for family owners, have shot up, largely due toincrease in the consumers buying capacity.The increased demand for Indian automobiles has resulted in a large number of multi-national auto companies, especially from Japan, U. S. A., and Europe, entering the Indianmarket and working in collaboration with the Indian firms. Also, the institutionalization ofautomobile finance has further paved the way to sustain a long-term high growth for theindustry.It seems that India has finally arrived in the big league of Asian car markets. The country hasnow come to be recognized as a potential emerging auto market. The perception of foreigninvestors has changed, everybody wanting to be here.
  7. 7. An analysis of production data by the Society of Indian Automobile Manufacturers (SIAM)revealed that the vehicle production by Automobile Industry in India crossed 10 million in acalendar year for the first time in the history of the automobile industry in India. For theperiod, January to November 2006, the total production of vehicles in India, as per SIAMdata, was 10,031,886.For the first time, in the financial year end in 2005, the total sales of passenger vehicles -cars, utility vehicles and multi-utility vehicles - crossed the one-million mark to touch 1.06million, with exports of 166,000 vehicles. Study says that by 2010 India will take overGermany in sales volumes and Japan by 2012. And by 2050, Indians will buy every sixth carproduced in the world.The vastness of Indian automobile industry reflects from the fact that the industry’s turnoveris USD 12 billion, plus components revenue of USD 3 billion. Industry analysts predict thisindustry to touch USD 13000 million mark by 2010, a cumulative growth of 9.5% annually.1.5 Major Passenger car Automobile Players in India MarutiSuzuki Hyundai Motors Tata Motors Mahindra& MahindraWith a tough competition among different players, all are trying to increase their marketshare in India; Maruti Suzuki is leading the industry with 46.07% market share. Tata Motorshave a market share of 16.45%. Hyundai Motors has been able to capture 14.15% of themarket.Mahindra & Mahindra have a market share of around 6.5%.1.6 Consumer BehaviorConsumers have become very discerning in their choices. Consumer behavior is verycomplex and is determined to a large extent by social and psychological factors and it isnecessary for a marketing manager to understand properly before he plans his marketingstrategy. Within the broad framework of marketing, the area that entices the most researchers
  8. 8. is the study why a consumer behaves in a particular way. The complexity of the behavior,however, varies with the nature of the product and the need, which it is required to satisfy.The term consumer behavior may be defined as the decision process and physical activities inwhich individuals engage them while evaluating, acquiring, using or disposing off goods andservices. The study of consumer behavior is the study of how individuals make decisions tospend their available resources on consumption of related items.Consumer behavior is an applied discipline. Its application exists at two different levels ofanalysis. One is at the micro level perspective and other at the macro level perspective. Microlevel seeks application of the knowledge faced by the individual, firm or an organization. Themacro perspective applied knowledge of consumer include the aggregate level of problemfaced by large groups or by society as a whole.Buying behavior is an attempt to understand and predict human actions in the buying role.The issues that dealt within the discipline of consumers’ buying behavior are:  What products and services do the consumers buy?  How do they buy?  Why do they buy?  From where do they buy?  When do they buy?Consumer behavior provides a sound basis for identifying and understanding consumerneeds. It is the act of the individuals directly involved in obtaining and using economic goodsand services.The study of consumer behavior is an essential component of marketing. The adoption ofmarketing concept by the marketers provides the impetus for the study of consumer behavior.Incase of New Product Introduction in the market, there is a risk of product failure. Toincrease the chances of success of new products, better information of the consumer behavioris required. Their desires, tastes and preferences are to be taken care of. So from all theseaspects the study of consumer behavior is important.
  9. 9. 1.7 About the ProjectSince in the car selection, a number of choices are available to the Indian consumers so aquestion arises as to why different people choose different brands and what are the featuresthey look for while purchasing a car, in context to Maruti Suzuki.In order to make a dent into the query a study was undertaken in India among the car owners.As India is symbolic of the changes that are taking place in the socio- economic scenario ofthe country due to improving technology and opening up of the economy, it provides a scopeto understand the consumers buying behavior towards the Maruti Suzuki cars. In India theincome of the people in general has been on the rise due to industrialization and urbanization.It would not be a misnomer to say that people in India are upwardly mobile. They are movingup in the social strata because of increasing income and nature of work. With theMaruti carshaving being in the market for quite a long time, their performance on the road providessufficient data for study. The results of the study would give the companies who in futurewish to launch the passenger cars, an insight about the preferences of the consumers and alsotheir expectations from the Maruti Suzuki cars. This would help the companies to understandthe potential of the market and target the right consumers.1.8 Objectives of the study are: 1) To determine the factors influencing the choice for a Maruti Suzuki cars. 2) To know about consumers’ expectations from Maruti Suzuki cars. 3) To study the satisfaction level of consumers of Maruti Suzuki cars. 4) To know about the problems faced by the consumers of Maruti Suzuki cars.
  10. 10. RESEARCH METHODOLOGYThis chapter describes the research methodology adopted to achieve the objectives of thestudy. It includes the scope of the study, research design, collection of data, analysis of dataand limitations of the study.2.1 Scope of the study The scope of the study is to get the first hand knowledge about the buyingbehavior of consumers towards Maruti Suzuki cars. The scope is restricted to study thefactors affecting the preference of consumers while purchasing Maruti Suzuki cars in Indiaand their satisfaction level taking into consideration the problems faced by them with regardto the Maruti Suzuki cars. This is done to avoid perceptual bias and for providing objectivityto the study.2.2 Research DesignThe present study is exploratory and descriptive in nature as much secondary data was notavailable and the characteristic features of Maruti Suzuki cars affecting the buying behaviorare to be studied.2.3Data Collection The present study incorporates the collection of both primary and secondary datafor an in depth investigation.2.3.1 Primary Data For the purpose of collection of primary data, a well structurede-questionnaire wasprovided to the respondents and they were online interviewed to fulfill the objectives of thestudy.
  11. 11. 2.3.2 Secondary Data Secondary data was collected so as to have accurate results and the required data wascollected from various magazines like Auto India, newspapers like Indiatimes Auto, journalsand internet to gather relevant information regarding the Maruti Suzuki cars.2.4 Sampling Design2.4.1 Universe Universe is the infinite number of elements which the researcher is targeting in the study. The universe for the study consists of all the car owners.2.4.2 Population Population is the finite number of elements which the researcher is going to target in a particular area. All the car owners in India form the population of the study.2.4.3 Sampling Unit Sampling Unit is the single unit of the population. A single individual who owns a car among the individuals who will be surveyed form the sampling unit of the study.2.4.4 Extent Extent refers to the geographical area where there is a scope of population. The extent of the study will be India.2.4.5 Time Time involved for the study conducted is threedays.2.4.6 Sampling Technique The selection of the respondents was done on the basis of random, samplingtechniquetechnique based on the non-probability method of sampling.
  12. 12. 2.4.7Sample size Sample size is the size of sample drawn from the population which is the truerepresentative of the research. The number of respondents included in the study was 100 forconvenience in evaluating and analyzing the data and because of time constraint.2.5 Analysis of data In the study, an attempt was made to understand the choice and preference ofconsumers for different car brands and the factors that influence their buying behavior.Therefore, different factors influencing the buying behavior of consumers for cars arestudied. Data analysis is an attempt to organize and summarize the data in order to increaseresults’ usefulness.For the analysis of primary data, the statistical tools, which are used, are pie charts and bargraphs.
  13. 13. ANALYSIS AND INTERPRETATIONTable 3.1:Car brand ownersMaruti Suzuki 59 59%Hyundai 41 41%Honda 20 20%Tata 10 10%Ford 14 14%Mahindra 6 6%Nissan 7 7%Other 5 5%Source: Field SurveyPeople may select more than one checkbox, so percentages may add up to more than 100%.Interpretation: As per the survey conducted, 59% of the respondents are the owners ofMaruti Suzuki cars; 41% are the owners of Hyundai cars; 20% are the owners of Honda cars;10% are the owners of Tata; 14% are the owners of Ford; 6% are the owners of Mahindra;7% are the owners of Nissan; and 5% are the owners of other cars.
  14. 14. Table 3.2: Car brand(s) which respondents ever drivenMaruti Suzuki 57 57%Hyundai 57 57%Honda 43 43%Tata 51 51%Ford 40 40%Mahindra 30 30%Nissan 12 12%Other 4 4%Source: Field SurveyPeople may select more than one checkbox, so percentages may add up to more than 100%.Interpretation: 57% of respondents have driven Maruti Suzuki and Hyundai cars, 43% havedriven Honda cars; 51% have driven Tata cars, 40% have driven Ford cars; 30% have drivenMahindra cars; 12% and 4% have driven Nissan and other cars respectively.
  15. 15. Table 3.3: Wide options available with MarutiYes 74 74%No 26 26%Source: Field SurveyInterpretation: 74% of the respondents think that Maruti Suzuki has a wide variety of cars,and remaining 26% thinks that it should come out with more variety.Table 3.4:Worth of Maruti cars to its priceYes 88 88%No 12 12%Source: Field SurveyInterpretation: 88% of the respondents think that Maruti Suzuki cars are worth their price,and 12% think that it should re-value its car price.
  16. 16. Table 3.5: Maruti cars serving better than other brand carsYes 62 62%No 38 38%Source: Field SurveyInterpretation: 62% of the respondents says that Maruti Suzuki cars serve better than otherbrand cars, and remaining 38% think that Maruti Suzuki lacks when compared to other carbrands.
  17. 17. Table 3.6: Factors affecting the choice of customer of carsFuel Efficiency 67 67%Interiors 23 23%Looks 26 26%After Sales Service 41 41%Resale Value 38 38%Other 3 3%People may select more than one checkbox, so percentages may add up to more than 100%.Interpretation: 67% of the respondents says that fuel efficiency is the key feature to attractthe customers, followed by after sale value, resale value, looks, interiors, and other with 41%,38%, 26%, 23%, and 3% respectively.
  18. 18. Table 3.7: Nearest competitor of MarutiHyundai 63 63%Honda 12 12%Tata 16 16%Ford 3 3%Mahindra 5 5%Nissan 1 1%Other 0 0%Source: Field SurveyInterpretation: 63% of the respondents think that Hyundai is the nearest competitor toMaruti Suzuki, followed by Tata, Honda, Mahindra, Ford, and Nissan with 16%, 12%, 5%,3%, 1% respectively.
  19. 19. Table 3.8: What is the rationale behind choosing the above choice?Awareness 22 22%Experience 27 27%Recommendations 8 8%Performance 16 16%Brand Image 27 27%Other 0 0%Source: Field SurveyInterpretation: Choice for other brand cars are affected due to experience, and brand imagewith 27% each. Other factors affecting are awareness (22%), performance (16%), andrecommendation (8%).
  20. 20. Table 3.9: Select the statements you consider true in case of Maruti cars.Maruti cars are fuel efficient 58 58%Maruti cars are competitively priced 53 53%Maruti cars provide good comfort level 29 29%Maruti cars have good resale value 53 53%Maruti car offer more variety of car models, colours, etc. 24 24%Other 0 0%Source: Field SurveyPeople may select more than one checkbox, so percentages may add up to more than 100%.Interpretation: 58% of the respondents think that Maruti cars are fuel efficient. 53% thinkthat Maruti cars are competitively priced and it has good resale value. 29% says that Maruticars provide good comfort level, and 24% says that Maruti car offer more variety of carmodels, colours, etc.
  21. 21. Table 3.10: If opportunity arises in the future to buy a car, would you prefer to buy a Maruticar?Yes 61 61%No 39 39%Source: Field SurveyInterpretation: 61% of the respondents says that they are satisfied with the Maruti Suzukicars and will prefer to buy Maruti Suzuki cars again. Remaining 39% are not satisfied withthe Maruti Suzuki cars.
  22. 22. RESULTS AND FINDINGSThe chapter lists down the various results that came up during the course of the study.This chapter therefore deals with results and findings of the project.  Majority of the respondents own a Maruti Suzuki cars and therefore it is the most preferred car.  People think that Maruti Suzuki has a wide variety of cars to choose.  People are satisfied with the price of Maruti cars, and are happy to spend the price to buy Maruti cars.  Majority of respondents think that Maruti cars serve better than other brand cars.  While purchasing a new car, fuel efficiency is the feature which people think will affect their purchase decision.  People conside Hyundai as the biggest competitor of Maruti Suzuki cars.  Respondents were aware of the other brands quite well, and brand image is also a key point to affect the purchase decision of the customers.  Maruti Suzuki cars have a good fuel efficiency, with competitively priced and wide variety and colour options.  Majority of the respondents are happy to buy a Maruti car in the future.
  23. 23. CONCLUSION AND SUMMARYAutomobiles have become the basic necessity of life. With rising income levels, the standardof living of people has been increasing. There are a lot of consumers who are buying cars andthere is more and more diversion towards buying behavior in cars as they are competitivelypriced and there is a lot of variety in terms of brands, models, colors etc.With the rapid increase in car brands, consumers really have to think hard while making achoice or deciding for the Maruti Suzuki car to be purchased. Due to increased competition,more and more work is to be done by the marketing department so as to understand thepurchase behavior of the consumers. Therefore this study would help the companies inunderstanding the factors that influence the purchase decision of the consumers and theirexpectations from the passenger cars.After the survey, it can be concluded that Maruti Suzuki cars have a very good future inIndia. Market share of Maruti Suzuki cars is increasing very rapidly. Brands like Hyundai,Honda, and Tata are the most preferred cars.Also it can be concluded that majority of the respondents are satisfied with the Maruti Suzukicars. SUGGESTIONSTo improve the working and performance of the Maruti Suzukicars, some of the suggestionsare given below:  To increase the sales of Maruti cars, it is must focus on its fuel efficiency, looks and interiors of the car  To position Maruti Suzuki cars, Maruti must differentate it from Hyundai, which people consider it to be its nearest competitor.
  24. 24. Scope for further study:More and more companies are coming up with new models passenger car segment categoryand as stated before there is a huge potential market in India, thereby making this segment acompetitive one. To survive in such an environment, all automobile companies will have toundertake bold efforts towards designing their cars in such a way so as to meet therequirements and expectations of the consumers. It therefore calls for a continuous researchin this field as consumer preferences keep changing with time and so does their buyingbehavior. Hence it provides basis of a scope for further research.
  25. 25. BIBLIOGRAPHYBOOKS AgteyGauri, “Boom, Boom, Beamer”, ET Auto Mania, 22 March 2007, pg 3 BatraSatish, Consumer Behavior, 2004, Published by Anurag Jain for Excel Books, New Delhi, Edition I, pg 6-9. Beri G.C, Marketing Research, 1999, Tata McGraw Hill Publishing Co. Ltd., New Delhi, Edition II, pg 45-48, 81-150, 236-250. Bureau, “Chevrolet Aveo vs. Maruti Suzuki Swift”, Auto India, February 2007, pg 16-22 Gates Roger et al, Marketing Research Essentials, 2001, South Western College Publications, Ohio, Edition III, pg 28-35, 328- 342. Gupta Nandini et al, “Where There’s A Wheel, There’s A Way”, ET Auto Mania, 8 March 2007, pg 1 Solomon Michael, Consumer Behavior, 2002, Published by Pearson Education (Singapore) Pte. Ltd, Indian Branch, New Delhi, India, Edition V, pg 5-7. Sobel R, “The Car Wars”, ET Auto Mania, 15 February2007, pg 2 VermaMeenakshi, “Compact Concerns”, ET Auto Mania, 8 March 2007, pg 1WEBSITES
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  27. 27. QUESTIONNAIRESurvey: Perception for Maruti cars This questionnaire is to be filled by the respondents to know about their perception for Maruti cars. * Required 1. Which car brand(s) do you own? * Maruti Suzuki Hyundai Honda Tata Ford Mahindra Nissan Other: 2. Which other car brand(s) have you ever driven? * Maruti Suzuki Hyundai Honda Tata Ford Mahindra Nissan Other: 3. Do you think Maruti has a wide variety of cars? * Yes No 4. Do you think Maruti cars are worth their price? * Yes No
  28. 28. 5. Do you think Maruti cars are serving better than other brand cars? * Yes No6. If yes, what could be the edge point? If no, what could be the likely reason? * Fuel Efficiency Interiors Looks After Sales Service Resale Value Other:7. Which could be the nearest competitor of Maruti? * Hyundai Honda Tata Ford Mahindra Nissan Other:8. What is the rationale behind choosing the above choice? * Awareness Experience Recommendations Performance Brand Image Other:
  29. 29. 9. Select the statements you consider true in case of Maruti cars. * Maruti cars are fuel efficient Maruti cars are competitively priced Maruti cars provide good comfort level Maruti cars have good resale value Maruti car offer more variety of car models, colours, etc. Other:10. If opportunity arises in the future to buy a car, would you prefer to buy a Maruticar? * Yes No11. Your suggestions regarding Maruti cars. (If any)Personal DetailsNameGender Male FemaleAge 18-30 30-40 40-50 50-60 Above 60
  30. 30. State / RegionProfession Business Service ProfessionalIncome Level Rs. 10,000 - Rs. 20,000 p.m. Rs. 20,001 - Rs. 30,000 p.m. Rs. 30,001 - Rs. 40,000 p.m. Rs. 40,001 - Rs. 50,000 p.m. Above Rs. 50,000THANK YOU Submit