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Yamaha Motorcycles

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Published on

Company Name

Yamaha Motor Co., Ltd.
Founded

July 1, 1955
Capital

85,688 million yen (as of September 30, 2013)
President

Hiroyuki Yanagi
Employees
(Consolidated)

53,958 (as of December 31, 2012)
Parent :10,180 (as of December 31, 2012)
Sales
(Consolidated)

1,207,675 million yen
(from January 1, 2012 to December 31, 2012)

Parent: 474,589 million yen
(from January 1, 2012 to December 31, 2012)

Published in: Education, Business, Automotive
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Yamaha Motorcycles

  1. 1. ANOOP . P P13164 BUSINESS UPDATE
  2. 2. CONTENTS  Company details Vision Statement Yamaha Products Sources of Promotion Emerging Markets Competitors SWOT Analysis  CSR
  3. 3. TYPE PUBLIC FOUNDED ON OCT 12,1887 HEADQUARTERS IWATA SHIZUAKA,JAPAN CEO GENICHI KAWAKAMI NO OF EMPLOYEES 52,000
  4. 4. VISION STATEMENT  Establishing „YAMAHA‟ as the “exclusive and trusted brand” of customers by “creating kando”( touching their hearts).
  5. 5.  Yamaha to export sports bike to Japan from India. - First in the history of Indian 2 wheeler market - First shipment of 300 motorcycles with 150cc  Yamaha to make worlds cheapest bike - Called as nano of motorcycles - Price around Rs 27000.
  6. 6. YAMAHA -WORLD
  7. 7. Revenue US$15.9 billion  Operating Income US$189.3 million  Net Income US$ 225.5 million  Market share of 3% in motor cycles and 16% in scooters.  Company sales increased by 13.2 % for the year January 2013 
  8. 8.          Motorcycles Sport bikes Commuter Vehicles including scooters Recreational Vehicles — All-terrain vehicles and snowmobiles Boats — Powerboats, sail boats, utility boats and custom boats Marine Engines — Outboard motors, electric marine motors, marine diesel engines Electric bicycles Automobile Engines Golf cars
  9. 9. Musical Instruments  Piano’s , keyboards  Guitar’s , Drums Electronic and Entertainment Instruments  Speaker systems  Headphones  Blue ray players  AV receivers and amplifiers
  10. 10.   JOHN ABHRAHAM DEEPIKA PADUKONE
  11. 11.  Very less fuel efficiency - Around 13km per liter  More pollution - 2 stroke engine - Dual silencer
  12. 12.  First bike launched in the year 1985  First lightweight motorbike in India  100 cc bike  2 stroke engine  Tough competitor for other biking giants
  13. 13.  Television advertisements  Newspaper advertisements  Movies  Uses of their Sports bikes  Celebrities
  14. 14.  Yamaha is now concentrating on tapping rural markets for larger sales.  The two wheeler industry in India registered a de-growth of -0.2% Jan-April 2013) while Yamaha registered a 22% growth rate.
  15. 15.       HERO HONDA BAJAJ KTM TVS SUZUKI
  16. 16. Strengths:  Excellent branding, advertising  Yamaha Motor Corporation has over 39,000 employees  Produces long lasting products  Well established and trusted Weakness:  Yamaha has narrow product line in Indian market  Lesser fuel efficiency
  17. 17. Opportunities:  Products are cheaper than Honda  Growing demand in the market  Innovative products  Banks are willing to give motorcycle credits Threats:  Increasing number of players in the market  Raising raw material costs  Lower reselling value than Honda
  18. 18. Reduction of co2 emission from manufacturing processes.  Adopted 3R Concept ( Recycling, Reusing and Reducing )  Beach clean up - 600 employees , family members, and interested persons participated in the event in 2012. 
  19. 19. THANK YOU !

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