This is the evaluation question 2

1. Tim McMorrow
Evaluation Question2- How doesyour mediaproduct represent particular social groups?
In manyof myimagesfeaturedinmymagazine, mymodel isactingina certainwaythat helps
portray the rock genre verywell.Imade sure thateventhoughmyimagesrelate to rock, the colour
of mymagazine isnottailoredjustto mygenre but can relate othergenresof music.Iusedhighkey
lightingfromone source of light.Formy coverpage.Thisgave the effectthathe has a shadow
behindhimwhichcanbe usedto tell a storyabout he’spast. Most stereotyped artistshave come
froma dark pastand so tailoringtothat usingfactorsbesides bodylanguageisessential inmaking
my artistsstandout and iswhat helpsmymagazine standoutfromothersimilarmagazines.While
takingmy photosImade sure that the people featuredinthe photoswere dressedsmartlyasto
challenge the typical stereotype of typical rockbandsbeingpunkandnotsmartlydressed,bydoing
thisit allowsmymagazine more freedomwithotherconventionsandsince Idecidednottostickto
the average rock conventions,Iamable tobranch out and use anytheme I choose whenitcomesto
mise-en-scene featuressuchasthe costume andprops During myresearch I discoveredthat rock
artistsdon’twearmany accessoriessuchasrings,chainsand sometime shatsand decidedthatif I
includedsuchthingsitwouldgive the readersthe impressionthatmyartistisn’ta rock artist andso I
decidedtokeepsome stereotypesinordertokeepmyreadersaware that my magazine isforthe
rock genre.
His facial expressionsare powerful,especiallyhiseyes.Inevery image, Itryand make himlooklike
he is thinkinghardaboutsomething. Mymagazine isrepresenting social groupsbythe language I
usedinmy text.Asmy genre isrock I thoughtI’duse some language whichrelatestothe genre to
helpconnectwiththe reader.
Anotherwayinwhichmy magazine represents social groupsisthatmostmy photosfeature young
malesmostlyagedataround 17-25 which is a stereotypical age forsomeonetoreadmymagazine.
As well asthisthe costume of the model portraysacertainsocial group as inthe contentspage and
coverpage he iswearinga suitwithoutthe blazerandalthough mymodel isdressedsmart,he still
managesto keepasort of rebelliouslookwhichisamaintheme inrock magazinesandworksreally
well inmymagazine.Ihave alsorepresentedmysocial group usingmise enscene.Thissocial groups
do notcare about theirappearance andhow everyone seesthemtherefore Iwantedtohave a
model/artistthatcanconnectwiththe audience sothat itis clearwho the magazine isaimedat. His
clothesare veryformal whichcould be like he isbeingforcedintoacertainsituationwhichhe
doesn’tagree withandsothe untidyandrebelliouslookworkswell inrelatingwiththe audience as
theymay feel trappedandare forcedintosituationswhichtheymaynotlike
As mymodel isan inspirationtosome of the youthI decidedto have the artiststare straightintothe
camera foreveryimage therefore the audience feelsconnectedwithhimandbydoingthisitallows
my model tofeel evenmore connectedwiththe targetaudienceandbyhavinghimstare directlyat
the readerit bringsthe readera personal afflictiontomymodel andwill make themempathise with
hisstory andwhat he has beenthrough