1. TIM BOGERT
2405 Chesterfield Ave Charlotte NC 28205
704.236.0603
timbogert1@me.com
SUMMARY
20+ years of retail branding and consumer experience. Balanced approach to
innovation, creative development and business goals. Driven by building brand value,
engagement and meaningful connections. Consumer focused. Collaborative. Team
player. Mentor.
EXPERIENCE
Belk | Director of Branding
Charlotte NC
February 2014 – Present
Direct creative development of consumer-facing branding programs (print, digital,
broadcast, events, music, out-of-home, social) for largest privately-held retailer in the
United States. Engage peer teams (merchandising, e-commerce, private brands,
sports/event marketing, store/visual, and communications) to drive consistent
omnichannel consumer experience with the Belk brand.
• Brand Creation + Positioning
• Omnichannel Communication [strategic + tactical]
• Stakeholder Engagement + Management
• Innovation Coaching + Execution
• Creative Direction
• Team Management [multidisciplinary internal + external]
• Brand Architecture, Standards, Documentation + Execution
• Project Planning + Management [budget, timeline, resources]
• Supplier Coordination + Management
Belk | Director of Innovation
August 2013 - February 2014
Direct development and execution of innovation efforts to move Belk forward.
Manage innovation team to engage peer groups across the company. Coach design
thinking process, focus on consumer- and user-centric solutions, and approach business
opportunities with fresh perspectives.
• Brand Creation + Positioning
• Market Data Coordination + Application
• Brand + Market Strategy Development
• Consumer Engagement
• Omnichannel Communication [strategic + tactical]
• Stakeholder Engagement + Management
• Innovation Coaching + Execution

2. • Creative Direction
• Team Management [multidisciplinary internal + external]
• Brand Architecture, Standards, Documentation + Execution
• Store Development, Visual Merchandising, Packaging, Point of Sale
• Project Planning + Management [budget, timeline, resources]
• Supplier Coordination + Management
Belk | Director of Promotional Creative
April 2011 – August 2013
Lead creative development of promotional marketing. Effectively manage cross-functional
internal relationships to promote collaborative involvement and engagement
toward business-driven communication solutions. Manage creative and production
teams (internal + external) to develop and execute seasonal campaigns across 150
individual promotions annually - from project handoff through commercialization.
• Omnichannel Communication [strategic + tactical]
• Stakeholder Engagement + Management
• Creative Direction
• Team Management [multidisciplinary internal + external]
• Campaign Strategy, Architecture, Standards, Documentation + Execution
• Project Planning + Management [budget, timeline, resources]
• Supplier Coordination + Management
BOLTgroup | Creative Director
Charlotte
October 2006 – April 2011
Create brands and brand executions for consumer goods, industrial products, food +
beverage, healthcare, apparel and retail clients. Create new or execute within existing
brand guidelines to effectively and consistently communicate to target audience(s)
across all touchpoints (including: packaging, point-of-sale, merchandising, fleet, mobile
sales + tradeshow environments, multimedia, apparel + sports marketing, print collateral,
web, print advertising, direct mail and PR).
• Brand Creation + Positioning
• Market Data Coordination + Application
• Brand + Market Strategy Development
• Consumer Engagement
• Multi-channel Communication [strategic + tactical]
• Stakeholder Engagement + Management
• Creative Direction
• Team Management [multidisciplinary internal + external]
• Brand Architecture, Standards, Documentation + Execution
• Store Development, Environmental Design, Visual Merchandising, Packaging
• Project Planning + Management [budget, timeline, resources]
• Supplier Coordination + Management
Select Clients:
Lowe’s

3. Kobalt Tools
Coca-Cola | Target
PVH [IZOD, Van Heusen, Geoffrey Beene]
Ingersoll Rand
Newell-Rubbermaid [Irwin, Strait-Line, Rubbermaid]
Ames True Temper
Hunter Fan
Emerson | RIDGID
GE Plastics
Chicago Pneumatic
Comfort Revolution
BOLTgroup | Senior Brand Specialist
Charlotte
April 1993 – October 2006
Cadmus Direct Marketing | Art Director
Charlotte
May 1991 – April 1993
EDUCATION
University of North Carolina at Charlotte
BCA, Communication | Graphic Design