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3. AXISvisual.com
Success By Design
Branding
Corporate Identity / Logos
Corporate Communications
Packaging
Trade Show Displays
Web Design
Email Marketing
Advertising
Publication Design
Presentations
Etc.
If you don’t see it here, please ask.
We like to design everything.

4. AXISvisual.com
AXIS visual
www.axisvisual.com
office@axisvisual.com

5. Contents
Introduction 1
Logo Design 2
Off-Screen Design 16
On-Screen Design 72
Advertising 98
Miscellaneous 108

6. AXISvisual.com
W
e could start here by launching into
a deep philosophy of the “whys”
and “hows” of the graphic marketing
industry, its history, its future and the value
of effective design. But simply put, everyone
who is in a position to buy just about any-
thing, are being exposed to visuals, imagery
and marketing messages at an increasing
pace. Just look at the amount of material that
comes through your mail, your e-mail, your
television and in almost every direction you
look. So, if you have a product or service
that you want to deliver to an audience, how
do you make it stand out from the rising tide
of competitive marketing messages?
At AXIS visual, that is precisely what we do.
Through solid knowledge of how to “posi-
tion” businesses, how to get things done,
creative thinking and a deep experience
with a broad range of industries, new and
innovative communications become reality.
But, experiencing how a creative firm thinks
and works is kind of like learning to ride a
bicycle. You can read about it for weeks but
you won’t know what it’s like to ride until you
get on one and go. And only then, will you
understand the experience... and feel the
wind through your hair.
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7. AXISvisual.com
Logo Design
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Creating a logo or identity for a company, product or event is one of the simplest, yet most complicated
graphical challenges. A logo has to have a “feel” that is correct for the client, the product and the customer
base, in addition to having a fresh excitement that draws the viewer in to explore it further. A logo or identity
is often the “front door” for a company’s brand. There is a fine line between the obvious (overused imagery or
styles) and the obscure (misunderstood symbolism). Finding that balance in a strong,simple graphic is the goal.

9. AXISvisual.com
Logo | Catholic international event
Logo | Movie about Indian influenced classical music
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Logo | Healthy desserts Logo | Winery & spirits
Logo | Gourmet food market Logo | Restaurant
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Logo | Internet service company Logo | Cigar company Logo | Audio company
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Logo system | Industrial company incentive campaign
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Logo | Marketing Consortium
Logo | Golf resort
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Logo | Machine tool sales
Logo | Uniform manufacturing
Logo | Model & media mgt.
Logo | Audio equipment
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Logo | Health care provider Logo | Bathroom furniture product line
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Logo | Marketing business Logo | Brightens pigments Logo | Homeless shelter

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Logo | Male youth advice community Logo | Plasma donation campaign Logo | Computer network security
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Logo | Social media advertising platform
Logo | Travel incentive program
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Logo | Global water sourcing
Logo | Caviar (reads upside-down)
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Logo | Mexican sauces Logo | Workforce fulfillment Logo | Digital marketing
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Off-Screen Design
16
Working with off-screen media requires two specific disciplines, first, the knowledge of how to produce projects
accurately and efficiently including the understanding of how the printing process works. Second, it requires the
ability to look at the world through the eyes of the desired audience and then create a printed experience that is
exciting, educating, inspiring, motivating, or maybe “all of the above.” Printed information leads the reader through
its contents in a linear path and as a result, like a movie, it controls the pacing and order of the information.

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Project | Promotional brochure,
Stationery, web site,
PowerPoint and CD
Business | Software development
Size | Various

24. Project | Promotional materials
Business | Digital printing
Size | Various

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Project | Branding & Packaging
Business | Winery
Size | Various

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28. Project | Promotional materials
Business | Audio Speakers
Size | Various

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Project | Promotional poster and invitation
for educational event
Business | Pharmaceutical (MS treatment)
Size | Various
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Project | Promotional brochure and
webs site designs
for educational event
and training
Client | Pharmaceutical (MS health care)
Size | Various

31. Project | Call for donations
Business | Responsible development in PA
Size | 11 x 35 inches

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Project | Promotional pamphlet
Business | Exterior building repair
Size | 4 x 9 inches
Project | Promotional pamphlet
Business | Financial management
Size | 4 x 9 inches
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Project | Promotional materials
Business | Architectural staffing
Size | Various

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Project | Promotional brochure
Business | Bathroom furniture
Size | 8 x 11 inches
Project | Pamphlets
Business | Bathroom furniture
Size | 4 x 9 inches30

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Project | Paper promotion (papers for annual reports)
Business | Premium printing papers
Size | 7.5 x 11 inches
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39. Project | Fund raising event promotion
Business | Healthcare
Size | Various

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Project | Holiday card
Business | Graphic marketing
Size | 9 x 9
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Project | Brochures
Business | Recruitment
Size | 11 x 8.5 inches
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Project | Promotional materials
Business | Medical education
Size | Various 37

43. Project | Identity and poster for cigar store
Business | Cigars tobacco
Size | 18 x 30 inches

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Project | Additional materials for cigar store
Business | Cigars tobacco
Size | Various
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Project | Direct mail campaign (Covers on left, open on right)
Business | Incentive marketing
Size | 8.5 x 4 (opens to 34 x 4 inches)

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Project | CD packaging
Business | Music42

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“I AM
NOT AFRAID... I WAS BORN TO DO
THIS.”
J O A N O F A R C
THE COURAGE
OF NURSES
Project | Trade show theme
Business | Hospital services supplies company 43

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Project | Direct mail series
Business | Business coaching
Size | 11 x 5 inches
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Project | Capabilities materials
Business | Environmental engineering
Size | Various
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Project | Magazine design,
cover and
sample spreads
Business | Envision magazine
Size | 8.5 x 11 inches

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Project | Magazine design
Sample spreads
Business | Envision magazine
Size | 8.5 x 11 inches

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Project | Calendar
Business | Illustration representative
Size | 11 x 22 inches
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Project | Fund raising event promotion
Business | Healthcare
Size | Various
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58. Project | Event invitation poster
Business | Art Directors Club of Philadelphia
Size | 18 x 24 inches
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Project | Label shelf identification system
Business | Plumbing products
Size | Various

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Project | Paper promotion
Business | Premium printing papers
Size | 11 x 5.5 inches
Binding | Threaded rod with rubber band
Opens on diagonal fold
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Project | Promotional brochure,
Poster and label
Business | Plasma donation campaign
Size | Various
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Project | Branding, promotional materials
Business | Historic airfield
Size | Various
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Project | Annual reports
Business | Various
Size | 8.5 x 11 inches
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Project | Newsletters
Business | Travel incentive program
Size | 8.5 x 11 inches
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Project | Promotional brochure
Business | Retirement planning
Size | 5 x 7.5 inches

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Project | Promotional brochure
Main illustrations
Business | Retirement planning

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Project | Promotional brochures
Business | Audio technology
Size | 8.5 x 11 inches68

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Project | Trade show theme
Business | Hospital services supplies company
Size | Various
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Project | 30 year commemorative book
Business | Environmental engineering
Size | 13 x 10 inches
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On-Screen Design
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78. Design for the Web requires some of the same disciplines as print design, as well as some additional ones.
The internet, as an information delivery, purchasing avenue or entertainment format opens the door to
many different possibilities. With the control of the information process and order in the hands of the viewer,
the design of a Web experience needs to direct the viewer, focus on higher level information, allow deeper
research and use technology to reinforce the key company messages without creating an overly active or busy
site interaction. Changing technology, mobile use and SEO all combine with the human involvement of a site
and influence the design approach and the development platform of each web site
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Project | Two Sisters web site
Business | Mexican cooking sauces
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Project | Blackney Hayes Architects web site
Business | Architecture
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84. Project | ROKIT digital printing technology web site
Business | Digital printing

85. Project | Intergen web site
Business | Community medical services

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Project | Markitects web site email
Business | Marketing PR
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Project | Phoenixville Cultural Alliance web site
Business | Community building
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Project | Lonni Rossi web site
Business | Fabric design
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Project | White Tiger web site
Business | Marketing agency
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Project | Crothall web site email
Business | Healthcare service maintenance
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Project | Ternary Software web site
Business | Software development
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98. Project | Stratos web site
Business | Advertising agency

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Project | Go Amazon web site
Business | Travel incentive to the Amazon
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Project | Doylestown Marketing Group web site
Business | Creative talent for business
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Project | Veloce web site
Business | Audio equipment
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Advertising
Advertising needs to accomplish a number of things in a short amount of time. One, it has to grab the attention of the
reader. Two, it needs to deliver a concept, usually focusing on a benefit to the reader. Three, it needs to encourage
the reader to act, usually buying something or contacting a company. All these things can be done with design
styles, conceptual imagery, humor or industry-related content. The personality of an ad should be determined by
the company’s brand, the specific product being sold and (most importantly) the target audience.
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Project | 4 page ad insert
Business | Coated printing paper
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Project | Ad for floor polish chemistry
Business | Chemical technology

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Project | Ad series for pharmaceutical
Business | Medication to prevent bruising
after surgery

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Project | Ad
Business | Chemistry for paper
Project | Ad for floor polish chemistry
Business | Chemical
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Project | Ad campaign proposal (various concepts)
Business | Guitars
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Project | Ad campaign
Business | Targeted marketing company
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Miscellaneous
Creative drive comes in many forms. There are people doing brilliant work in architecture, mural painting, fabric art
and performance. Our focus is applying creativity to business communications. But, creativity sometimes falls outside
the typical business areas of marketing. This area of the portfolio is a “catch all,” a place to show a few additional
creative directions that may be of interest. Following a general philosophy that “I want to design everything”, here
are some additional things to browse through.
William Milnazik

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Project | Wall design art creation
Business | Comcast University
Size | 50 x 9 feet
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Project | Phoenix design
Business | City of Phoenixville
Size | 28 feet tall
Purpose | To be burned at
the end of a festival
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Project | Illustration
Business | Global business mgt.
Project | Speaker designs
Business | Audio Industry

118. Project | Recreational Photography
Image | Arch, Valley Forge Park
Project | Pumpkin carving
Event | Doylestown pumpkin carving contest

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Project | Packaging
Business | Food - Mexican sauces
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Project | Shampoo package concepts
Business | Home products
Project | Packaging
Business | Pharmaceuticals - imaging agent
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121. AXISvisual.com
Thank you for looking through
the work of AXIS visual.
As a creative resource for business, we
have the responsibility to our clients to
deliver creative solutions for their promo-
tional challenges. Our goal is to have
AXIS visual exist as a team member with
our clients. To help the client exceed
their expectations, make them stand out
among their competitors and to incorpo-
rate “creative problem solving” into their
advertising and marketing processes,
resulting in success for their business.
We strive to build an organization that
companies are drawn towards as a
valued and enjoyable source for their
creative needs.
www.axisvisual.com
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