A senior marketing and communications professional with a breadth and depth of global agency network and client service experience. Proficient in developing effective brand and communications strategies, influencing creative direction, and managing integrated campaigns that deliver measurable results.

1. john
HLATKY!
!
Profile A senior marketing and communications professional with a breadth and depth of global agency network
and client service experience. Proficient in developing effective brand and communications strategies,
influencing creative direction, and managing integrated campaigns that deliver measurable results. !
Experience Group Account Director, Havas Worldwide, New York, NY | 2012–2013
Account Director, Havas Worldwide, New York, NY | 2005–2012
• Held a key account leadership position in running Reckitt Benckiser, one of the agency’s largest global CPG
clients; responsible for 11 of the 17 brands handled by the New York agency, including Woolite, Finish,
Clearasil, Veet, and Durex. Overall, extensive focus on challenger brand strategies.
• Managed product launches and brand repositioning initiatives for some of the world’s biggest and most
recognized brands, overseeing all aspects of the process including market and consumer research, strategic
planning, creative development, production, implementation and measurement.
• Ensured communications strategies aligned with and were developed to achieve client business objectives.
• Advocated for and sold through creative business ideas.
• Connected brand strategy to consumer touch points; 360º marketing plans included social, digital, mobile,
experiential, product sampling, point of sale, broadcast, print, outdoor.
• Won 2012 Effie for “Saving Woolite” campaign, the first in the brand’s sixty-year history.
• Responsible for multi-million-dollar production budgets; involved with negotiations for celebrity talent contracts.
• Coached and managed a team of eight account handlers; set performance goals, managed annual appraisals.
• Fostered a team environment and encouraged collaboration across all agency disciplines and resources.
• Implemented new workflow process to improve effective and efficient collaboration with partner agencies.
• Worked across all levels of agency and client organizations; built relationships, established trust and credibility.
• Contributed to new business pitches, wrote campaign case studies, awards show entries, annual SOWs.
• Clients included: Reckitt Benckiser, Exxon Mobil, Intel, UNIQLO, Glaxo Smithkline, New Balance,
Verizon Business
Account Supervisor, Euro RSCG Worldwide, New York, NY | 2003-2005
• Accepted offer to return to the agency to manage the global relaunch of MCI Telecommunications.
Account Supervisor, Hill Holliday, New York, NY | 2002–2003
• Led all regional retail, promotional, and sponsorship advertising for Verizon Wireless, including newspaper,
magazine, outdoor, and radio, in an extremely fast-paced, high-volume environment.
• Also managed national network superiority campaigns.
• Supervised a team of four account managers and assistants.
Account Supervisor, Euro RSCG Worldwide, New York, NY | 2001–2002
Account Manager/Assistant, Euro RSCG Worldwide, New York, NY | 1998–2001
• Handled various local, national, and global campaign efforts.
• Provided in-depth competitive analysis and business intelligence to the client, account team, and partners.
• Experience includes B2B, B2C, trade, and corporate image advertising.
• Clients included: MCI WorldCom, CNN Headline News
Sales Manager, Macy’s Inc., New York, NY | 1996–1997
Assistant Sales Manager, Strawbridge & Clothier, Philadelphia, PA | 1995–1996
• Managed a team of sales associates in high-performance departments.
• Merchandised floors based on corporate prototypes and standards.
• Consistently achieved targeted sales volume performance goals.
Education Drexel University, Philadelphia, PA | 1995
B.S. Communications, minor in Business Administration with concentration in Marketing
424 W. 53rd St. Apt. 4C
New York, NY 10019-5691
!+1 347 437 1086
!john.hlatky@mac.com
www.linkedin.com/in/johnhlatky