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Artist/Genre Research
Marketing and Branding through Social Media
Social Media
Glass animals uses various social media like twitter, twitter,
Facebook, Sound cloud, YouTube and Instagram
Twitter
On twitter they have
linked other accounts
like Facebook and
Instagram meaning
all posts that they do
is broadcasted across
all social media.
They also use twitter
to reply to fans
messages and they
alert fans to albums
releases and special
editions releases
such as
Facebook
While facebook does
the same thing they
also have links that
take you to their next
tour dates, itunes to
download new songs
and a link to their
videos and reply to fans
messages
Sound Cloud
Sound Cloud has all
their singles in one
place and unlike
Facebook and
Twitter, they have
put emails for fans to
contact them. This
also shows their tour
dates and is updated
more regularly than
facebook
Instagram
Instagram allows you to see
multiple pictures of the
band and have pictures of
them in the recording
booth which fans would be
interested because they
like to see their favourite
band members in situations
that would be considered
‘behind the scenes’

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Audience research

  • 1. Artist/Genre Research Marketing and Branding through Social Media
  • 2. Social Media Glass animals uses various social media like twitter, twitter, Facebook, Sound cloud, YouTube and Instagram
  • 3.
  • 4. Twitter On twitter they have linked other accounts like Facebook and Instagram meaning all posts that they do is broadcasted across all social media. They also use twitter to reply to fans messages and they alert fans to albums releases and special editions releases such as
  • 5. Facebook While facebook does the same thing they also have links that take you to their next tour dates, itunes to download new songs and a link to their videos and reply to fans messages
  • 6. Sound Cloud Sound Cloud has all their singles in one place and unlike Facebook and Twitter, they have put emails for fans to contact them. This also shows their tour dates and is updated more regularly than facebook
  • 7. Instagram Instagram allows you to see multiple pictures of the band and have pictures of them in the recording booth which fans would be interested because they like to see their favourite band members in situations that would be considered ‘behind the scenes’