The Grammys and MTV Video Music Awards effectively used social media for promotion and audience engagement. The Grammys had over 51 million social media interactions and artists promoted the event on Twitter and Facebook. MTV integrated Twitter into advertisements and used a Twitter tracker site during the VMAs to share backstage photos, celebrity seating charts, and more with viewers. Social media allows musical artists to directly connect with large fan bases, with 50% of Twitter users following at least one artist.

1. Musical Entertainment Industry
How do the Grammy’s, MTV Video Music Awards, and Musical
Artist use social media?
Scott Schneider

2. Grammys
 Second biggest social media
event in the music industry.
 51.4 Million interactions
 LL Cool J promoted event
with #GRAMMY, every time
he was on stage
 The artist themselves
promoted the event using
Twitter and Facebook.

3. What Tactics Did They Use?
 Semi-obnoxious
 Told the audience what
they would get if followed
them on social media
 Let people know they were
listening
 Active on social media
during event
 Use social media to help
the viewer keep up with
event

5. MTV Video Music Awards
 MTV is the global leader in
entertainment content
 Integrated Twitter into
their advertisements
 They have a Twitter
website tracker and Mobile
site which helped with
consistent audience
experience

6. MTV Twitter Tracker Site
 Used #VMA
 Twitter tracker had 3 parts
 Buzz: Influence celebrities
at the event to tweet
 Paparazzi: Sent backstage
pictures to viewers during
event
 Hotseat: allowed viewers to
see seating chart of where
celebrities were sitting and
tweeting from

7. Snap shot of the Buzz page

8. Musical Artist
 Social media has made it
easier for them to connect
with their fan bases directly
 Interaction is the number
one benefit from social
media
 Musical artist can use
websites to post shows, news
updates, and pictures
 50% of Twitter users follow
at least one artist
 Top 5 accounts followed on
Twitter are musical artist