Set It Off uses social media platforms like Facebook, Twitter, and Instagram extensively to promote their music and interact with fans, gaining over 75,000 followers on Instagram and 77,000 on Twitter. They also promote themselves through live performances, meet and greets with fans, weekly online contests, selling band merchandise, releasing promotional music videos, and doing interviews where they discuss their creative process and band details. Their engagement with fans across multiple channels has helped market their recent album Duality successfully.

1. Artist/ Genre Research
How they have marketed and promoted music

2. The Song we chose- Forever Stuck in our Youth is
from Set it Off's Recent album Duality.

3. Set it Off have various forms of social media such as
Facebook, twitter and Instagram to market and
promote their album. This has been very successful in
promoting the band and their music because we can
see that they have thousands of followers online.

4. They have 163,007 likes on their facebook
page

5. They have over 75.2K followers on Instagram

6. And over 77.3k followers on twitter

7. Other than social networking they also have
their official website

8. They also promote their music by doing gigs and later
meet and greets with fans and I was lucky enough to
meet them when they performed in Camden.
Me and Cody Carson
–Lead Singer
Me and Zack
DeWall – Guitarist

9. They are very good when it comes to interacting with
their fans that they usually hold weekly contests
online for their fans where the winners are rewarded

10. In their recent album duality, they created the Duality
album which became their ‘take on the yin and yang
symbol’ that it became the icon associated with the
band and album

11. They also have marketing campaigns which revolves
around selling merchandise for the band

12. They also make promo videos like the one below
as a teaser to give their audiences a sneak peak
of what to expect in the album

13. Finally, the band does a lot of band interviews and
commentaries where they talk about inspirations
when creating their music and fun facts about the
band.