Frith's 3 Typologies

1. Simon Frith’s 3
typologies

2. Typology 1 Performance
 This is when the band or artist just preforms either rehearsing or at a
concert.
 An example of this is ‘Paris’ by Kanye West

3. Typology 2: Narrative
This is when a video tells a story which involves the music artist relating to the
lyrics of the song.
An example is ‘Friday night’ by Katy Perry

4. Typology: 3 Concept
This is when a video Creates a mood or atmosphere similar to the song
without telling a story
An example of this is ‘This is war’ by 30 seconds to mars