1) Thato Masego Letsatle is a Marketing Officer with over 5 years of experience in public relations, marketing communications, and video production.
2) She holds a BA in Mass Communication from Curtin University of Technology in Australia and certificates in short-term and long-term insurance.
3) Her skills include corporate communications, media relations, event management, marketing, public speaking, and customer service.
Imprint Reference Letter from Advertising Production and Operations
Botswana Communication Specialist CV
1. THATO MASEGO LETSATLE (Born 08-09-1987)
BA in Mass Communication (Curtin University of Technology-Australia)
PO Box 3243
Mahalapye, Botswana
+267 74584562/76479294 letsatlethato@yahoo.com
Valid Driver’s Licence Class B
PROFILE
I am a capable, intelligent and very presentable Communication/Marketing Specialist with the
ability to understand company’s objectives, its industry and play a role in leading it to its mission. I
have excellent communication skills, proven ability to work under pressure, negotiation skills and
good customer service. Much experienced and having a proven ability to use the web, print and
video to communicate with the target audiences. I am currently looking to join an innovative and
expanding organisation where I can contribute positively to the organization’s growth and
expansion.
SUMMARY
I am a Bachelor of Arts in Mass Communication graduate with 2 years’ experience in Public
Relations/Video Production and 2 years in Sales and Marketing. I focused more on Event
management, Media Relations, Foreign Relations, internal/external communications and Marketing
communications. I have comprehensive Knowledge in Insurance, Marketing and communications.
SKILLS AND EXPERTISE
Corporate Communications, Sales and Marketing Communications ,Strategic Communication, Public
Speaking, Media Relations, Good Customer Service, Video Production, Event Management,
Insurance, Writing skills, Excellent Interpersonal skills, Problem Solving ,Negotiation skills,
Analytical and strategic thinking.
ACADEMIC QUALIFICATIONS
Bachelor of Arts in Mass Communication (2010): Curtin University of Technology Australia
Major subjects: Journalism and Public relations
Sub Major: Film and Television
Certificate Of Proficiency (Basics of Short term Insurance):Botswana Accountancy college
Certificate of Proficiency (Basics of Long term Insurance):Botswana Accountancy College
Molefi Senior Secondary School (2004-2005)
Botswana General Certificate of Secondary Education (BGCSE)
PROFESSIONAL DEVELOPMENT
Certificate of Achievement in Customer Service, Clearlit Centre for corporate Learning
(2014)
Certificate of Achievement in Sales and Marketing, Clearlit Centre for corporate Learning
(2014)
WORK EXPERIENCE
1. Jan 2015 to date-Marketing officer, Cominco Investments
I plan and manage the publication of all publicity materials to maximize brand promotion,
Create and develop ways to communicate the company message to the existing customers,
2. Promote Cominco Tours and Aluminium glass and doors products, Develop plans for
advertising, sales promotion, public Relations, sales management and Customer Invoicing, I
have managed to increase sales in Cominco Aluminium Glass and Doors through Social
Media Management, Exhibitions, site visits marketing , media relations, and advertising.
2. Stage Manager, Maitisong Theatre
I have worked as a Stage Manager at Maitisong Theatre as a part time job, typically
providing practical and organizational support to the director, actors, performers, stage
crews and technicians throughout the production process i.e. President Concert. I was
responsible for coordinating and scheduling details, communicating what goes on in
rehearsals to the rest of the team, managing rehearsals, actors and performers, technicians,
props fitting and making sure that everything is in place at the right time.
3. June 2011 to May 2013: Communications Intern officer, BOTSWANA DEFENCE FORCE
As a Communications intern I was participating in all corporate events across the
organization such as BDF bands in concert Style in support of Charity, Awards of Medals
Parade, Honours and Awards, commissioning Parade and others maintaining protocol.
Writing Articles for BDF publications such as Sethamo Magazine and ‘In and around’
Newsletter, collecting information and writing memos, Conceptualizing and producing
Radio and Television adverts for the organization, producing corporate documentaries and
editing corporate events, Following up with any requests from the media and helping in
coordinating any interviews or news coverage, Maintaining and updating the BDF website
on a regular basis in order to ensure that the website carries the latest information and
images to promote the products and services and inform the public on the latest
developments of the organisation and other public relations duties.
4. Jan 6 2010- Feb 19 2010, Public Relations Industry Training, BOTSWANA RAILWAYS
Event coordination, Media Monitoring, responding to enquiries from the public, media and
other organizations, arranging interviews with journalists, coordinating internal
communication through memos and newsletters, conducting external communication
through letters, and writing articles for the weekly newsletter.
PLACE OF BIRTH: Mahalapye
LANGUAGES: fluent: Setswana and English
HOBBIES
I enjoy traveling, going to church, reading current affairs and watching television to learn and gain
insight of the latest trends in television production.
REFERENCES
Captain Monty Malomo Lieutenant Joseph Wasubera Bakani Raspah Thukuthe
Public Affairs Staff Officer Public affairs and Staff Officer Managing Director
Botswana Defence Force Botswana Defence Force Cominco Investments
Tel :( +267) 3662775 Tel :( +267) 3662775 Tel: 3165241
Mobile: (+267) 76214806 Mobile: 72940523 Mobile: 77482834