Passionate about Creative Brand Strategies focused on Consumer.
Marketing and Communications Integrated through Pull strategies, using Emotional Marketing through Branded Content in New Media Ecosystem based on results. Committed and entrepreneurial with work experience and education in Madrid, Los Angeles, Miami, Guangzhou and Shanghai. Focused on strategies to effectively create a really valuable content for consumers generating loyal audiences around the brand.
Insights targeting through Consumer Psychology: achieved results in projects related to Marketing, Corporate Communications, Advertising, Transmedia Strategies, Branded Content and Brand Reputation . Specialized in Brand Strategies to Chinese Customers.
"What helps people, helps business"