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Resume of Jean Christophe ROBLES


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Resume of Jean Christophe ROBLES’ career path, experience, skills and achievements as a vastly experienced and widely travelled, multilingual tourism professional.

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Resume of Jean Christophe ROBLES

  1. 1. UNITED KINGDOM Jean Christophe M : +44 (0)7876 742 906 | Skype : chris.robles50 ROBLES ESPINOSA E : W : Senior Tourism Marketing Professional Destination Marketing – Tour Operations – Frontline Client Relations _________________________________________________________________Accomplished management level marketing professional with wide travel industry background, works with tourismorganizations to develop and implement marketing and promotional plans that result in higher visitation numbers,valuable media coverage and enhanced travel trade relations. Produces copious amounts of high quality writtenmaterials and consistently delivers compelling presentations and marketing pitches. Resourceful, independent yet anopen minded and caring team leader, forthcoming with outcome facilitating concepts and ideas. Determined to be aproductive addition to a new organization, eager to contribute with skills and expertise to the realization of welldefined objectives and to the completion of exciting projects. _________________________________________________________________ Professional Profile _________________________________________________________________Strategic Thinker Conceptualization, development and implementation of destination specific short and long term integrated marketing, communication and media campaigns and plans Planning and application of Blue Ocean inspired above and below the line marketing strategies and activities, product positioning and market segmentation Analysis and assessment of market trends, limiting and contributing factors, industry performance, statistics and organizational KPIGifted Communicator Networking and interacting at all levels, relationship building with officials, stakeholders, travel trade partners, media, suppliers and consumers Media savvy and media friendly, comfortable with print, radio and TV interviews Confident with public speaking, articulate when presenting ideas and marketing messages, and effective when negotiating with clients and suppliersSkilled Marketer Organizing, coordinating and leading participation in travel trade events, road shows, sales missions; gracious and informative host to familiarization and media visits Negotiating joint marketing and cross brand promotions with industry partners Managing data bases and responding purposefully to client requests and inquiriesProlific Writer Creating, writing and/or editing promotional materials, media kits, editorial features, advertisement copy, press releases, speeches, welcome messages, tour itineraries, reports, academic level position papers and analytical documents Writing / editing website contents and providing input for site concept and lay out Defining terms of reference, scope of work and job specifications for tender documents / contracts for branding exercises, promotional materials production and appointment of outsourced marketing representations and other service providersCulturally Aware Of mixed French and Peruvian ancestry; lived and worked in various cultural environments on four continents; multilingual and widely traveled
  2. 2. _________________________________________________________________ Latest Position _________________________________________________________________DIRECTOR OF MARKETING & PROMOTIONBrunei Tourism Development Department , Ministry of Industry and Primary ResourcesBandar Seri Begawan – Brunei Darussalam (2003 – 2012)Government position reporting to Head of Department and Minister, with brief being to raise Brunei’s profile,position and performance as a tourist destination, and to facilitate growth of the sector’s economic importance.  Managed team of 8 colleagues, with a US$3.5 million yearly budget responsibility  Led team efforts to achieve 11.7% yearly growth in tourist arrivals through personal participation in marketing and promotion activities and through mentoring of colleagues and transferring of skills  Increased destination’s market share by 69%, average length of stay by 25.2% and tourism revenue by 165%  Drafted agency brief and coordinated Brunei’s 2005 branding exercise, suggested “The Green Heart of Borneo” tagline and shaped content of brochures and website  Developed “Treasures of Brunei”, “Wings of Borneo” and “Islamic Tourism” themed packages and promoted them in partnership with airlines and travel agents’ consortia to trade and consumers in selected markets  Wrote destination brochures, press information kits, travel features, advertisement materials, official speeches and analytical documents, including the seminal “Assessment of Factors Affecting Tourism in Brunei” cabinet paper  Managed Brunei’s Earth TV project, dot.Travel domain registration, acquisition of professional quality photo and video material and development of an online photo library  Developed B2B and B2C online banner, emailing and e-newsletters digital marketing campaigns  Successfully coordinated the Travel Exchange (TRAVEX) portion of the ASEAN Tourism Forum (ATF) 2010 in Brunei, with over 1,200 international tourism trade delegates in attendance  Prepared appropriate briefs for interventions, and attended with senior Department and Ministry officials international official meetings of the UNWTO, APEC and ASEAN organizations _________________________________________________________________ Previous Position _________________________________________________________________DIRECTOR OF MARKETING & PROMOTIONSarawak Tourism Board , Ministry of Tourism (Sarawak)Kuching , Sarawak – Malaysia (1995 – 2003)Statutory body position reporting to CEO and Chairman, tasked to develop and draw terms of reference andperformance parameters for newly created state level tourism marketing organization, to enhance Sarawak’s positionas a destination within Malaysia, increase visitor numbers, length of stay and revenue, and to advise relevantauthorities and stakeholders on tourism related issues.  Drove a team of 7 colleagues with an annual budget of US$2.0 million to achieve a yearly 7% average growth in visitor numbers through implementation and active participation in wide range of B2B and B2C marketing actions  Charted Board’s distinctive operating style, resulting in STB receiving 18 international awards for branding, marketing and trade fair pavilion design  Negotiated joint marketing activities and brochure support projects with key tour operators in target markets, resulting in manifold increases in brochure presence and length of tour programs offered  Coordinated “Destination Borneo” regional marketing initiatives with partner marketing organizations in Sabah (Malaysia) and Brunei Darussalam  Wrote first Sarawak destination brochure and press information kit, produced “Hornbill Trail” newsletter  Chaired the Rainforest World Music Festival organizing committee in 2001, nudging the Festival towards its success formula that has seen it become Malaysia’s premier annual cultural event  Planned the organization of the PATA Board of Directors Meeting and International Ecotourism Colloquium held in Kuching in 2002, as well as a number of other trade, sporting and cultural events
  3. 3. _________________________________________________________________ Earlier Work Experiences _________________________________________________________________Marketing / Operations Marketing and Operations Manager at Interworld Travel in Sarawak (Malaysia), in charge of trade and consumer marketing, data base management, client communications, preparation of itineraries and design and writing of brochures.Tour Guide / Leader Multilingual freelance tour guide and interpreter in Hong Kong and Malaysia and tour leader for Club Med groups in Malaysia and Singapore, successfully guided visitors from all countries and from all backgrounds, including VVIPs.G.O. Excursions Tour Guide and Tour Leader (G.O. Excursions) for various Club Med resorts; consistently achieved over 90% guest satisfaction returns. Promoted and sold optional tours to resort guests, took part in stage performances and participated in general PR and guest entertainment duties.Tour Representative Tour Representative for Canadian Tour Operator Mirabelle Tours, cared after vacationers’ wellbeing in all-inclusive resorts in Punta Cana, Dominican Republic.Hotel Receptionist Ran the Front Desk at the Hotel Treviso in Jesolo Lido, Italy, as a receptionist during the summer season.Young Entrepreneur Created and co-managed Archeo Tours, a niche tour operation in Lima, Peru, specializing in no-frills special interest tours to remote archaeological sites in the Andes Mountains in the vicinity of Lima.Sales Person Brief stints in several sales positions in retail sales, door-to-door publication sales and telemarketing of advertisement space, in France, Italy and Spain. _________________________________________________________________ Education & Skills _________________________________________________________________C.E.C.E.L.E. (Centre d’Études du Commerce Extérieur et des Langues Étrangères, Paris - France)  Certificate sanctioning a course in External Commerce and Foreign Languages, followed by a practical training in tour operations at the CTV–CEDRI Tour Operator and Incentive House, in Paris – FranceWFTGA (World Federation of Tourist Guide Associations, Nicosia - Cyprus based)  Certified Tour Guide and Trainer (Part I & Part II Train the Trainer Course, delivered in BSB – Brunei Darussalam)  Attended various continuous education courses, seminars and training exercises on marketing techniques, computer use and work efficiency improvement o Leadership and participation in various organizing committees for work related trade, sport and cultural events, strategic planning, ISO certification, Tourism Satellite Account and Brunei Tourism Master Plan o Organization of events (BIMP – EAGA Tourism Fair, Sarawak – 1995, Rainforest World Music Festival, Sarawak – 1998 to 2003, ATF Travel Exchange, Brunei – 2010, etc) and of participation in trade events o Proficient in use of Microsoft Office suite (Word, Excel, PowerPoint), early user of Internet, social networking sites and of e-marketing tools o Fluent in spoken, read and written English, French, Spanish and Italian; conversant in Malay o Full and clean car and motorbike driving license
  4. 4. ________________________________________________________________ Recognitions _________________________________________________________________ Winner of the 2006 IMEX Academy Award for the Asia - Pacific region Creative inspiration behind the multiple award winning Sarawak trade fair pavilion ____________________________________________________________________ Personal Qualities _________________________________________________________________ Dedicated, committed, pro-active, autonomous, objective oriented, high integrity Meticulous, responsible, thorough, perfectionist, grounded in reality, credible Excellent interpersonal skills, worldly, adaptable, leads by example, mentors ______________________________________________________________ Interests _________________________________________________________________ Passionate about travel, world cultures, exploring new horizons and living new experiences Geography, history, scientific news, current events, social issues, acquiring general knowledge Reading, music, movies, Scrabble, social networks and Internet surfing Motorcycle riding since teen years, owned 20 motorbikes over the years Swimming, nature walks Enjoying life pleasures, international culinary experiences and good company