1. Li Candelaria
Being One of a Kind is Just One of My Strengths
169-F 22nd
Avenue, East Rembo
Makati City, Philippines
candelaria_li@yahoo.com, li_candelaria@yahoo.com
Landline +6328088263 Cellular Phone +639185058927 Whatsap / Viber: +971525600893
Hardworking, Detail Oriented, and Creative University Graduate with fifteen (15) years
experience in:
 Client Service
 Sales, Marketing and Promotion
 Models and Talents Management
 Events Organization
 Print, Film and Television Productions
 Research (Print, Field and Online)
 Written and Oral Communication (English and Filipino)
EDUCATION:
Mass Communication, BA Film and Audio Visual Communication
1997 – 2001 UNIVERSITY OF THE PHILIPPINES
Diliman, Quezon City, Philippines
PROFESSIONAL EXPERIENCE
DIVA MODELLING AND EVENTS FZ-LLC, DUBAI, UNITED ARAB EMIRATES
December 2007 – June 2015 (8 years)
Assistant Booker (December 2007 – 2009)
 Responsible for scouting and registration of new models, talents/cast, promoters, entertainers, stylists,
photographers based locally and internationally
 Helped in the Management and Organization of Models Database
 Assisted Head Bookers in handling models from phone calls, sending emails and SMS, to spot check in
behalf of the seniors and managing models on the job.
 Handled Reception and Administrative Tasks like arranging the filing system, receiving and sending
couriered items, quality control of office supplies and general office maintenance.
Booker (2009 – 2011)
 Handled and Coordinated Business partnerships with regular clients and supported Existing Clients by
providing Innovative ways to increase the range of service.
 Provided Clear, Appropriate and Timely proposals and quotations to clients
 Organized Castings of models and talents. Acted mostly as the Casting Director.
 Handled management of Models from Shortlisting, Bookings, Usage Rights, Agency Regulations, to
Payment Procedures and Coordination.
Senior Head Booker and Events Manager (2011 – 2015)
 Managed Full Productions from Print Campaigns, TV Commercials to Fashion Shows, Promotions and
Corporate Events.
 Handled a team of bookers and Responsible for Sales of the team

2.  Trained new bookers and administrative employees
 Played an important role as one of the Decision Makers in the company
 Contributed in the Improvement of Website and Marketing Strategies of the company.
 Choreographed Fashion Shows
 Accomplished wardrobe styling in TV, Print productions and fashion events.
 Trained upcoming models in 2 Month Full Modelling Course.
ABS CBN BROADCASTING NETWORK, MANILA, PHILIPPINES
June 2004 – September 2007
Concept Developer and TV Writer for the Entertainment Unit
 TV creator and episode writer of the show “Super Inggo”, recognized then as number one kid
superhero fantasy series in Philippine Television.
 Conceptualized and presented the show’s Synergistic Strategies to Sales, Marketing Department and
to all major sponsors of the program.
 One of the Team Leaders of the Creative Development Group that conceptualizes and develops TV
shows of different genres.
PROMOFARM INCORPORATED, MANILA, PHILIPPINES
March 2003 – May 2005
 Integral Participation in five major accounts of the company namely:
o SM “Super Chefs, Super Treats” – Event Manager and Event Host
o COCA COLA’s “Hottah Hottah, Nationwide Activation” – Event Manager
o PHILIP MORRIS’s “Strings & Sofas Acoustic Nights” – Event Manager
o SAN MIGUEL BEER’s “Oktoberfest and Bar Tours”- Assistant Manager
o CELETEQUE FACIAL WASH’s “Company & School Tours – Assistant Manager
METAMEDIA INFORMATION SERVICE, MAKATI, PHILIPPINES
March 2002 – February 2003
 Marketing Assistant, Scriptwriter, Researcher and Assistant Director
 Led the Production Staff behind the Mercury Drugstore’s Infomercials
 Responsible for the research of health related topics, visualization of the script, and directed some
segments
 Worked as part time videographer to some of the corporate and wedding videos
CINEMAONE ORIGINALS, QUEZON CITY
 Screenplay Writer for the movie “Seroks”, finalist for the Annual Cinemaone Originals Film Festival
PERSONAL PROFILE:
BIRTH NAME: Liendro Candelaria
NATIONALITY: Filipino
AGE: 35
CIVIL STATUS: Single