Intuition. It's a crucial ability that often helps guide us when we make design choices. But what if our intuition — the gut feeling we have when it comes to deciding whether a choice is the right one or not — can be improved by using data and research? This talk cover how using tools like analytics and usability testing can help us to more accurately identify user problems and create proven designs that keep real people at the centre of the experience.
8. DO THIS — #2
Make it clear:
Create a
hypothesis
9. Person might statement of problem
because proposed explanation.
ANATOMY OF A DESIGN
HYPOTHESIS
A. Problem
B. Evidence
C. Solution & Outcome
D. Metrics
10. We believe this because our evidence found.
ANATOMY OF A DESIGN
HYPOTHESIS
B. Evidence
A. Problem
C. Solution & Outcome
D. Metrics
11. ANATOMY OF A DESIGN
HYPOTHESIS
Therefore, proposed solution might outcome of
this solution
C. Solution & Outcome
A. Problem
B. Evidence
D. Metrics
12. We’ll know this is true when X metric changes.
ANATOMY OF A DESIGN
HYPOTHESIS
D. Metrics
A. Problem
B. Evidence
C. Solution & Outcome
19. The hunch
— the problem
“Choosing another book to listen to when
I’m grocery shopping is annoying. I wonder if
Blinkist users find this hard, too?”
20. Readers might struggle to choose what to
read next when on the go.
A. Problem
B. Evidence
C. Solution & Outcome
D. Metrics
THE DESIGN HYPOTHESIS
21. We believe this because users avg. 1 book per
session & usability testing revealed users find it
hard to pick their next read.
B. Evidence
A. Problem
C. Solution & Outcome
D. Metrics
THE DESIGN HYPOTHESIS
22. Therefore, allowing users to listen to a stream of
books automatically might reduce friction &
help them read more.
C. Solution & Outcome
A. Problem
B. Evidence
D. Metrics
THE DESIGN HYPOTHESIS
23. We’ll know this is true when audio session
lengths increase.
D. Metrics
A. Problem
B. Evidence
C. Solution & Outcome
THE DESIGN HYPOTHESIS
