The way you learn to eat shit is justa little at a time. —James VictoreThere is an unmistakable differencebetween a bag of rabbit parts and arabbit. —RYAN NANCEIndifference towards people andthe reality in which they live isactually the one and only cardinalsin in design. —DIETER RAMS
A DESIGN MINDSET/Everything is What YouMake of It.
Design thinking basically states that:Design process provides a newinnovative avenue for creatingsolutions to problems in anyprofessional field or situation.
Design (verb) vs. Design (noun)A very basic design process1. Define the problem2. Create and consider many options3. Refine selected directions4. Pick the winner5. ExecuteBuilding Up Many Possible Solutions vs.Breaking Down a Problem Towards a SolutionWith design thinking, you movebeyond what is expected.
What do You mean by“a design mindset”?A design mindset is using yourpassion for good work to set thestage for bringing thoughtfuldesign (verb) to every project.
Good work is the goal.Communicating business ideasHumanizing informationSimplifying complex informationTelling a story
Investing in our humanity isthe highest form of design.Solving problems is the lowestform of design.—Matthew Butterick: Reversing the Tide ofDeclining Expectations ///// via TYPO Berlin 2012
The Dilemma/t zeroThe success of a project is oftendetermined by your gut reaction.
What are those gut reactions?This is going to suckI can’t meet this challengeThis person will just water downALL of my ideasI’ve already done this 100 timesThis isn’t a good ideaThis is a hot mess (too complex)-what are some other ones?
But, we have adesign mindsetAKA the Antidote to PoorlyConcieved Ideas/Projects
Gut Reaction:This is going to suckAntidote:How can I make the project good?
Gut Reaction:I can’t meet this challengeAntidote:What do I need to do, or who do Ineed to work with to accomplishthis? Set all your goals andexpectations at the beginning andfocus on the individual tasks. Don’tlet the big picture distract you.
Gut Reaction:This person will just water downALL of my ideasAntidote:I’m still working on this one, anybody?Create something unexpectedthat perfectly fits the project.Push the boundary so far thatwhere they bring you back to isstill good work.
Gut Reaction:I’ve already done this 100 timesAntidote:Make it new! —Ezra Pound
Gut Reaction:This isn’t a good ideaAntidote:Can you reframe the idea to makeit good/effective? Can you reduce/simplify the idea or focus it?
Gut Reaction:This is a hot mess (too complex)Antidote:Copy that clients give you isn’tfinal, so find the relevancy andemphasize that.@frogdesign: “We no longer needcontent. We have too much content.What we need now is relevancy” @DataMinerUK #sxtimemap
Soft PowerWhile designers lack—and, as a profession, willprobably always lack—hard power, what theypossess instead as public communicators isa great deal of soft power. By this I mean theability, through their work, to influence, moldopinion, persuade, change behavior, initiateand spread visual trends, shape the aestheticenvironment, and help to inform the public.—RICK POYNER
If you aren’t fired with enthusiasm,you will be fired with enthusiasm.—Vince LombardiOnly good work leads todoing more good work.—Michael Bierut