A presentation I do every so often to the company about product design at Tyro. I cover what it is we actually do, how we do it, and how it helps us deliver better products. Nothing revolutionary, just our process.

1. product design/research @ Tyro
updated: april 2017

2. agenda
• pm vs design vs engineering
• what & why?
• understand
• define
• prototype
• test
• decision
• build
agenda

3. pm vs design vs engineering
Product Engineering
Design
Customer desirability
Tech feasibilityBiz viability
Where Tyro wants to be

4. what is product design?

5. what & why?
design = art?

6. it helps solve problems
what & why?

7. and make tasks easier
what & why?

8. what & why?
while helping a business grow

9. our process

10. 1. understanding the problem

11. understanding the problem workshop photo
we watch and learn from customers
understanding

12. asking the real questions
understanding

13. 2. defining and deciding

14. understanding the problem workshop photo
identify the problem we need to solve
defining

15. using the data we have
defining

16. 3. attempting to solve
Should we even bother solving this?

17. Picture of workshop
sketching potential solutions
solving

18. and vote on the best
solving

19. 4. building a prototype

20. planning our prototype
solving

21. solving
fake it, till you make it

22. 5. testing our solution

23. showing real customers, real ideas
testing

24. observing interactions
testing

25. 6. making a call

26. it’s back to the drawing board
checking

27. we thought we had the answers
checking

28. 7. let’s say they do want it…

29. planning & prioritisation
delivering

30. deliver
delivering

31. delivering
and measure

32. questions?
Thank you