3. Commercial
design of the
loyalty scheme
Reward scheme
Product selection
Redeem process
Estimation of ROI
Technology
enabler to run
the Loyalty
Scheme
i.e. a dedicated
platform to support
all of the above.
4. Digital Marketing Outsourcing Services
Analyze marketing data to find actionable insights.
Collect data that augments each customer profile.
Decide on the best marketing action.
Deliver engaging messages and capture reactions.
Manage marketing processes and measure results.
Marketing Business Report preparation.
Business Logic. Analysis that will result the commercial set up of the Loyalty.
6. Marera: All channels connected..
Buying Behavior
Campaigns
Contact Forms / Surveys
Social Media
Website/ eshop
Visits Frequency
CUSTOMER PROFILING LOYALTY ENCHANCEMENT
7. CRM Marketing and Loyalty
Platform with microsite and
mobile application
Digital automated
communication and
lead management
Data warehouse for all
customers and digital
marketing – loyalty actions
Customer segmentation
and business
intelligence
(integration with 3rd party systems)
8. New technologies
Integration with beacon – WiFi
technologies
Portals
Supporting platforms,
microsite-portal-mobile apps
Redeem
Redeem process-support of
multiple redeem processes
Marketing
Attribution of marketing
points-social integration
Loyalty Schemes
Support Multiple/Different
Commercial schemes
Marera Loyalty
A dedicated Marera module for handling Loyalty Schemes
9. MARERA LOYALTY CAPABILITIES ARE
LEAD SCORING
Outcome: Predictive
Marketing
OMNICHANEL
APPROACH
Omni channel
approach with the
same content across
platforms
SURVEYS
Capability to get
customers’ feedback
and measure their
satisfaction
LOYALTY ANALYTICS
Measure
loyalty members
growth,reward revenue
vs cost, sales
% per loyalty segment
PERSONALIZED &
SEGMENTED
COMMUNICATION
Capability to select
the most appropriate
communication
vehicle (email, sms,
push notifications,
FB notifications)
Outcome: Cross Sell,
Upsell
10. T H A N K YO U !
Contact Us Now
sales@sieben.gr
www.sieben.gr
www.linkedin.com/company/sieben.gr
www.facebook.com/sieben.gr
