Brand Development Approach

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Brand Development Approach of ActiCase(AC). A branding strategy helps establish a product within the market and to build a brand that will grow and mature. Making smart branding decisions up front is crucial since a company may have to live with their decisions for a long time

Marketing

Lead
Generation
&
Data Quality
1. Marketing & Sales
Analytics
(Business Intelligence)
2.Sales Force
Automation
Campaign
Management
•Channel
Management
•ROI
Management
•New Channels-
Portal, Web,
Mobile etc.
Predictive
Analytics
•Sales
•Marketing
•Finance
Data Mining
•Segmentation
•Up Sell
•Cross Sell
•Loyalty models &
algorithms
Reactive to Proactive Marketing
Reactive
Marketing
Proactive
Marketing
Phase I Phase II Phase III

New
Acquisition
Segment Based
Offers
Social Media
Based Lead
Generation
Optimized Lead
Generation
Acquisition
Algorithms on
BI Platform
Loyalty
Management
Loyalty Program
Effective
Earn & Burn
Loyalty and
Retention
Algorithms
Campaign
Management
Automated
Campaigns
Co-Marketing
Standardization
Reputation
Management
Social
Reputation
Management
Sentiment
Analysis
Text Mining
Demographical
Trends
Identification of
Key Words in
Communication
Deep Client
Insight/Online
Research
Sales
Development
Up Sell Models
Cross Sell
Models
Location
Based Offers
Regional
City/ District
Local
Preferences
We Offer
+ Know How transfer / trainings

Data
Gathering
Data
Cleansing and
Integration
Data Analysis,
Profiling and
Mining
Segmentation
Data
Enrichment
Analysis Consulting
Campaign
Development
Creative
Application
Media
Management
Implementation
& Optimization

Analysis Consulting
Campaign
Development
Creative
Application
Media
Management
Implementation
& Optimization
Resource
Management
Campaign Strategy
• Sales Development
(Upsell and Cross Sell)
• Retention and Loyalty
• Customer Serice – Win Back
• Sales Pipeline Development
• Employee Engagement
Campaign Messages
and Offers
KPIs
Cost Management/
Financials

Analysis Consulting
Campaign
Development
Creative
Application
Media
Management
Implementation
& Optimization
Social Media,
SEO & Internet
Mobile
Above The Line /
Below The Line

Analysis Consulting
Campaign
Development
Creative
Application
Media
Management
Implementation
& Optimization
Kick Off
Data
Collection
ProcessingAnalytics
Optimization
KPIs
Validation
Reports
Recommendations
Optimization

The SmartFocus Platform
Marketing
Intelligence
Engage
Exchange
web
Marketing Automation
e-mail

Lead Generation & Acquisition
Data Generation & Lead
Optimization
Web, Mobile, Social
Web Site, Banner, Social
Network - App & Content
Adwords, Banner, Facebook,
Media Buying Consultancy
KPI Management
Benchmarking, Reporting
Data Analysis
Campaign Development
Creative Process
Media Planning
Campaign Roll Out
Optimization
1
2
3
4
5
6

Data Mining
Data Mining
Behavioural Client
Segmentation
Cross-Selling Models
Up-Selling Models
Loyalty and Churn
Text Mining Algorithms in
Social Media

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Brand Development Approach

1. Brand Development Through Insight & Analytics Marketing Solutions for Better Engagement

2. Ebd To End Communication ATL / BTL Mobil/Digital/Social Insight Based Brand Development Brand Consultancy We plan to establish an analytical marketing initiative which delivers great results in customer experience design and management by providing end to end solutions together with your organization. We dedicate ourselves on helping brands embrace new opportunities & solutions to give them the competitive advantage. Our approach is designing measurable, high-performing and innovative sales and marketing solutions (offline- branch or point of purchase & online-digital, web, mobile).

3. What We Offer?

4. Lead Generation & Data Quality 1. Marketing & Sales Analytics (Business Intelligence) 2.Sales Force Automation Campaign Management •Channel Management •ROI Management •New Channels- Portal, Web, Mobile etc. Predictive Analytics •Sales •Marketing •Finance Data Mining •Segmentation •Up Sell •Cross Sell •Loyalty models & algorithms Reactive to Proactive Marketing Reactive Marketing Proactive Marketing Phase I Phase II Phase III

5. New Acquisition Segment Based Offers Social Media Based Lead Generation Optimized Lead Generation Acquisition Algorithms on BI Platform Loyalty Management Loyalty Program Effective Earn & Burn Loyalty and Retention Algorithms Campaign Management Automated Campaigns Co-Marketing Standardization Reputation Management Social Reputation Management Sentiment Analysis Text Mining Demographical Trends Identification of Key Words in Communication Deep Client Insight/Online Research Sales Development Up Sell Models Cross Sell Models Location Based Offers Regional City/ District Local Preferences We Offer + Know How transfer / trainings

6. Our Workflow

7. Data Gathering Data Cleansing and Integration Data Analysis, Profiling and Mining Segmentation Data Enrichment Analysis Consulting Campaign Development Creative Application Media Management Implementation & Optimization

8. Brand Strategy CLV/ Segmentation Product and Service Strategy Distribution Channel Strategy Setting Goals Performance Management (KPI / Success Factors) Analysis Consulting Campaign Development Creative Application Media Management Implementation & Optimization

9. Analysis Consulting Campaign Development Creative Application Media Management Implementation & Optimization Resource Management Campaign Strategy • Sales Development (Upsell and Cross Sell) • Retention and Loyalty • Customer Serice – Win Back • Sales Pipeline Development • Employee Engagement Campaign Messages and Offers KPIs Cost Management/ Financials

10. Analysis Consulting Campaign Development Creative Application Media Management Implementation & Optimization Social Media, SEO & Internet Mobile Above The Line / Below The Line

11. Analysis Consulting Campaign Development Creative Application Media Management Implementation & Optimization Kick Off Data Collection ProcessingAnalytics Optimization KPIs Validation Reports Recommendations Optimization

12. Projects

13. The SmartFocus Platform Marketing Intelligence Engage Exchange web Marketing Automation e-mail

14. Lead Generation & Acquisition Data Generation & Lead Optimization Web, Mobile, Social Web Site, Banner, Social Network - App & Content Adwords, Banner, Facebook, Media Buying Consultancy KPI Management Benchmarking, Reporting Data Analysis Campaign Development Creative Process Media Planning Campaign Roll Out Optimization 1 2 3 4 5 6

15. Data Analysis, Collection & Enhancement Value Proposition Loyalty Program Mechanics Financial Analysis- ROI Sales Promotions & Creating Clusters Brand Extension Partnership Loyalty and Churn Management 4 2 3 1 5 6 7 8. KPI Management

16. Data Mining Data Mining Behavioural Client Segmentation Cross-Selling Models Up-Selling Models Loyalty and Churn Text Mining Algorithms in Social Media

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