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What Is Affiliate Marketing

Donna McCarthy explains what affiliate marketing is in simple, easy to understand terms.

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What is Affiliate Marketing?Presented by Donna McCarthy,[object Object],Tuesday August 25, 2009,[object Object]
What is Affiliate Marketing,[object Object],Affiliate Marketing is an online marketing advertising channel that puts merchants in charge of an online marketing sales force.  ,[object Object],Merchants look to earn revenue from sale of their products or services, pay affiliates (publishers) who want to earn revenue from placement of product banners or text links on their site.  ,[object Object],Merchants only pay affiliate partners for results, such as a lead or a purchase  “pay-for-performance”.,[object Object],Allows merchant to effectively expand reach and brand marketing, while at the same time managing marketing ROI.,[object Object]
Affiliate Marketing a.k.a...,[object Object],Also known as...,[object Object],Associate Program,[object Object],Internet Affiliate Marketing,[object Object],Direct Marketing,[object Object],Performance Marketing,[object Object],Partner Marketing,[object Object],Pay-Per-Performance Marketing,[object Object],Referral Program,[object Object]
Who are the Key Players?,[object Object],There are four key players in any affiliate program:,[object Object],The Affiliate (Publisher),[object Object],The Merchant (Advertiser),[object Object],The Affiliate Network,[object Object],Outsourced Program Managers (OPMs),[object Object]
Who are the Key Players?,[object Object],An affiliate is a website which contains links that connect consumers to a Merchant’s website for the purpose of making an ecommerce transaction,[object Object],Affiliates are . . .,[object Object],Publishers or Partners,[object Object],Blogs or Forums,[object Object],An online Marketing Sales Force,[object Object]
Types of Affiliates Sites,[object Object],Shopping – site are virtual malls.  The consumer shops for various brands and products on site.  These sites are not driven by particular coupon or deal offer,[object Object],Coupon/Deal – most popular affiliate model.  These sites are  shopping sites that require merchant to provide consumer with either a coupon, percent off savings, or free shipping offer,[object Object],Comparison Shopping – sites sell items using a comparison model.  These sites usually require a data feed of merchants’ products.,[object Object],Loyalty/Rewards – sites where a percent of the merchant’s commission is used to pay reward to consumer.  Allows consumer  to select their reward option.  Rewards can include cash, airline miles, credit card points, or donation to charity or organization,[object Object]

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What Is Affiliate Marketing

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