Bizight delivers high quality digital marketing services,strategies and solutions focussed on social media optimization, search engine optimization, PPC services and web analytics solutions.

1. Bizight
Acquire . Analyze . Automate
Building a Market Responsive Enterprise
Technologies for Digital CMO

2. Bizight
Acquire . Analyze . Automate
Contents
• Industry Trends
• Our Offerings & Methodology
• About Bizight

3. Bizight
Acquire . Analyze . Automate
Industry Trends

4. Bizight
Acquire . Analyze . Automate
Industry Trends : Rise of Digital CMO
• More customer are now having a Chief Marketing Technologist
• The spend on digital marketing in on the rise 2nd year in a row
• Both B2B and B2C companies are investing in tech enabled marketing

5. Bizight
Acquire . Analyze . Automate
Market Responsive Enterprise
responsive (rɪˈspɒnsɪv)
Adj : reacting or replying quickly or favourably, as to a suggestion, initiative, etc
is one which has its strategy, systems and
processes in place to quickly respond and
adapt to changing customer needs.

6. Bizight
Acquire . Analyze . Automate
About Bizight
• Bizight stands for “Business Insights” and we are a
technology services company focused on
marketing solutions.
• We help you build a market responsive enterprise by
helping you acquire, analyze and automate your
marketing information.
• We deliver both technology solutions and services
to meet your marketing needs.

7. Bizight
Acquire . Analyze . Automate
Our Offerings

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Acquire . Analyze . Automate
Online Digital Presence

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Acquire . Analyze . Automate
e-Commerce

10. Bizight
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Web Analytics and 360
Customer View

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Acquire . Analyze . Automate
Customer Experience
Management

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Acquire . Analyze . Automate
Campaign Management

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Acquire . Analyze . Automate
Mobile Marketing

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Acquire . Analyze . Automate
Our Offerings by Industry
• Banking, Insurance & Fin
Services
o Digital customer experience
o Web & Social Analytics
o Loyalty management
o CRM and Marketing Campaign
Automation /Management
o Upsell ,Cross –sell analytics
• Retail
o Digital customer experience
o Loyalty management
o Ecommerce Setup/Promotion
o CRM and Marketing Campaign
Automation/Management
o Secondary Sales Capture & Mgt
o Market Basket Analysis, Up/Cross sell
• Hospitality/Travel & Tourism
o Digital customer experience
o Web analytics and enhancing online
hotel booking
o Loyalty management
o Social media analytics
• Ecommerce
o Ecommerce Implementation
o Digital customer experience
o Campaign Management
o Loyalty management
o Web analytics and retargeting
o Market Basket Analysis, Ups/Cross sell

15. Bizight
Acquire . Analyze . Automate
Our Offerings by Industry
• Automotive
o Digital customer experience
o Brand Marketing
o Social media marketing & analytics
o Loyalty management
• B2B Companies
o Brand Promotion
o Digital customer experience
o CRM and Marketing Campaign
Automation/Management
• HiTech
o Brand Promotion
o Digital customer experience
o CRM and Marketing Campaign
Automation/Management
• Consumer Durables /FMCG
o Brand Promotion
o Digital customer experience
o CRM and Marketing Campaign
Automation/Management
o Market Basket Analysis, Up/Cross sell
o Social media marketing

16. Bizight
Acquire . Analyze . Automate
Data
Capture
Data
Analysis
Process
Automation
Capture Data from
web and social
interactions
Collate, Analyze and
draw meaningful
insights
Acquire Analyze Automate
Custom
Campaigns
Our Methodology
Automate the
marketing process and
execute customized
campaigns

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Tools and Capabilities
Technology Area Description Products/Skills
Sales & Marketing
Automation
CRM Sugar CRM, vTiger(open source)
Campaign Management IBM Unica, vTiger(open source)
Web Analytics & Usability IBM Coremetrics, Clicktale, Piwik(opensource)
eCommerce IBM Web commerce, Magento
Experience
Management
Usablity testing, CTA,Usabilty IBM Tealeaf, ClikTale
Mobility App developement Android, iOS, Windows, HTML5, IBM Worklight
eCommerce Ecommerce Implementation Magento
Digital &
Development
Web Design Responsive Web Design, Landing page creation, AB
testing
Web Engagement SEO, Adwords, Retargeting
Customer application
development
.Net, Java, Ruby on rails, PHP
Analytics Business Analytics SAS, Informatica,Pentaho, IBM Cognos, SAP, others
Visual Analytics SAS VA, Qlikview, Tableau
Predictive Analytics SAS E-Miner, SPSS, Weka. R

18. Bizight
Acquire . Analyze . Automate
About Bizight
• Bizight stands for “Business Insights” and we are a
technology services company focused on
marketing solutions.
• We help you build a market responsive enterprise by
helping you acquire, analyze and automate your
marketing information.
• We deliver both technology solutions and services
to meet your marketing needs.

19. Bizight
Acquire . Analyze . Automate
Our Strengths
• Decades of experience between founders in
companies like IBM, HP, TCS, Cognizant, PwC
etc
Market Understanding
• Experience in complex solution design as as
well as technology sales
Technology and Solution
Understanding
• Experience of working with CIOs, BPs and ISVs
across Govt, Telecom,Banking,Manufacturing,
Retail and Healthcare verticals
Domain Understanding

20. Bizight
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Thank You !
For more information, please contact :
samit.arora@bizight.com
M: 9811900616