1. TECHNUHAI
The mission of TechNuhai
company is to provide a
platform where women who
have business carried out at
home can market their
products/ services to a wider
market by minimizing costs and
increasing communication
speeds.
Team: Zahra Jalalkhan,
Opportuna Marura, Kizi Dimira,
Cynthia Ogeya
2. INTRODUCTION
TechNuhai, a start-up company composed of four individuals:
Zahra Jalalkhan, Opportuna Marura, Cynthia Ogeya And Kizi
Dimira have come up with an application to solve the problem
that women folk doing businesses in their premises face. Such
women have problems with marketing their produce/services to
their clientele.
3. PRODUCT DESCRIPTION
WATH is an easy to use mobile application that enables female
entrepreneurs working from home to bring clients to them. They
need not fight to get the word out, the clients find them and
their awesome services.
Features include: offline sms, posting products/ services,
categorical listing of sellers in a field of work, seller ratings, push
notifications, reports on expenses etc.
5. PRODUCT DESCRIPTION
Seller signup form
The women wanting to post
their products register for an
account for free and get listed
according to their field of work
7. OBJECTIVES
1. To increase sales every year by 50 %.
2. 2. To increase gross margin and net profit margin
correspondingly.
3. 3. To attain 35% market share within three years of the
company start-ups.
8. PROJECTED MARKET
TechNuhai intends to target three particular communities in
the target market for the WATH application:
1. The women dealing with home based products
2. corporate organizations
3. potential buyers.
10. SALES STRATEGY
• TechNuhai will offer the app in two modes the free and the
paid version.
• Free shall have limited functionalities in order to lure the
clientele to take up the paid version for $ 3.50.
• Engage in trade conferences to create awareness.
• list up all the women folk in the country doing businesses at
home
• Start-up donor funding
11. BUSINESS CONCEPT
1. Advertise via social media sites, trade conferences
2. Ensuring app store optimization in the application
market store.
3. Building a standard mobile friendly website providing
links to the application.
4. Reaching out to influential application review websites
5. In the future provide incentives to the users via push
notifications - upgrades or discounts.
Strategy and Implementation
12. COMPETITION
• Competitive edge of the application- enabling instant
messaging pertaining to orders, sent direct to the supplier’s
mobile phone and inbox in the system when they are offline.
• Paid version allows for increasing one’s visibility in the seller
listings and reviewing leads by viewing your visitors’ profiles.
• This application is high on usability and has important unique
features which users require.
13. FINANCIAL PLAN
• The start-up costs of TechNuhai consist of product inventory,
creating a promotion campaign and establishing its website. It
is funding start up with owner investments and a long-term
business loan.
$0
$2,000
$4,000
$6,000
$8,000
Expenses
Assets
Investment
Loans
Start up
Start up
14. RESOURCE REQUIREMENTS
• TechNuhai will have a staff of four:
Personnel Plan
Year 1 Year 2 Year 3
Chief executive officer. $1,500 $1,500 $1,625
Procurement
manager
$800 $800 $925
Finance Manager $800 $800 $925
Sales and marketing $800 $800 $925
Total People 4 4 4
Total Payroll $3,900 $3,900 $4,400
