SlideShare a Scribd company logo
BechDe!!!
EXECUTIVE SUMMARY
The app “BechDe”, focuses on forming on business where anyone can
sell or buy, advertise and even auction any used or second-handed
things to/from all over India.
The person who needs a particular product, asks for it to the other
members of the community.
The people who have the product available with them, quote their price,
and the person can compare the prices from the different price available.
The app is mainly to expansion of one‘s market by forming community
with the people dealing with the same type of products.
COMPANY OVERVIEW
Core Competencies
• Ability to form groups by the means of the app
• Enhances the means of communication
• Make it easier to find like minded traders
• Small size of the app, requires less memory of the phone.
Strategic Assets
Assets that are needed by an entity in order for it to maintain it‘s ability to achieve
future outcomes.
• Reputation
• Customer
• Partners
• employees
VAST PRODUCT LINE
It includes many features
•Advertising
•Forming communities
•Auctioning
•Payment options
MARKET POSITION
With these many features and assets, it will occupy a
good positioning in the markets.
MARKET OVERVIEW
 Since the app is a business app, meant to promote business
among different people. The potential customers for the app will
be business man and that too particularly middle class people.
 This is because it is only the middle class people who are ready
to try new ways to promote their business.
 Upper Class people have already flourished business and are not
generally interested in trying new things.
UPPER & MIDDLE CLASS
 Since the competition is high and seeing on the market
trends, if we consider a single city, the number of installs
should reach to about 1000, in the starting months.
 We should focus on a 5% conversion from free to premium
version of the app.
 Creating a brand value and equity is also a goal. It should be
ranked among the top apps used for business activities.
TARGET MARKET
• Customer Needs
A Platform which can make Other processes Required
in business much simpler.
• Customer Wants
A process by which all the processes (Finding buyers
and sellers, money transactions, and other steps) can be
done without his involvement.
.
The middle class people
are the most targeted
Customer’s for this app.
COLLABORATORS
Suppliers
Channel Members
Communication
Partners
COMPANY BUSINESS TEAM
•Marketing Team
•Business Development Team
•Distributor
•Branding Team
•Coders and App Developer
VALUE PROPOSITION
PRODUCT
Taking Part in Real Version
• Looking at advertisements
• Buying products
Premium Version
• Advertising one‘s products
• Taking part in auctions
• Transferring files
$2500
INCENTIVES
•The users will get benefits on referrals
•Many Schemes on app purchases
•Discount on conducting certain amount of business
•Old customers will get notifications
COMMUNICATION
DISTRIBUTORS
 The app will be introduced to the people who
wants to sell or buy the second hand products at
the reasonable price. The app also search the near
by location.
 Seeing the profit, the app will be introduced to
other market too.
 The app will further be sent for review , and
marketing and promotion Steps will be taken in
process.
 By this entire market will be covered
SCHEDULE
•Launching the app
•Taking the app out for review.
•Monitoring the reaction of the users
•Launching the premium version of the app
•Advertising the app
DISCLAIMER
Created by Neha Mahajan G.G.S.I.P.U Delhi
during a marketing Internship by Prof. Sameer
Mathur, IIM Lucknow.
BechDe App

More Related Content

What's hot

Marketing Plan for Android App
Marketing Plan for Android AppMarketing Plan for Android App
Marketing Plan for Android App
Sourabh Das
 
Mobile Apps for Business
Mobile Apps for BusinessMobile Apps for Business
Mobile Apps for Business
Pattronize InfoTech
 
Mobile apps developers sydney
Mobile apps developers sydneyMobile apps developers sydney
Mobile apps developers sydney
iapp Techologies LLP
 
MARKETING PLAN FOR NEW ANDROID APP- HoliGood
MARKETING PLAN FOR NEW ANDROID APP- HoliGoodMARKETING PLAN FOR NEW ANDROID APP- HoliGood
MARKETING PLAN FOR NEW ANDROID APP- HoliGood
Udaysinh Visariya
 
Marketing plan of Android app - FixIT
Marketing plan of Android app - FixITMarketing plan of Android app - FixIT
Marketing plan of Android app - FixIT
Gaurav Bansal
 
Android app - Marketing Plan
Android app - Marketing Plan Android app - Marketing Plan
Android app - Marketing Plan
Esha Singh
 
Mobile app ux_principles
Mobile app ux_principlesMobile app ux_principles
Mobile app ux_principles
solomon kitumba
 
Marketing plan for android app
Marketing plan for android appMarketing plan for android app
Marketing plan for android app
Himanshu Kala
 
Marketing plan for Vehicle zone app
Marketing plan for Vehicle zone appMarketing plan for Vehicle zone app
Marketing plan for Vehicle zone app
Vinodh Pasalapudi
 
Marketing Internship with Professor Sameer Mathur
Marketing Internship with Professor Sameer MathurMarketing Internship with Professor Sameer Mathur
Marketing Internship with Professor Sameer Mathur
Manisha Shrivastava
 
Final assignment
Final assignmentFinal assignment
Final assignment
Sameer Mathur
 
Errnio 2014
Errnio 2014Errnio 2014
Errnio 2014
Tal Gurevich
 
Blugate mobile app
Blugate mobile appBlugate mobile app
Blugate mobile app
MuthukkumarSivananda
 
Blugate mobile app
Blugate mobile appBlugate mobile app
Blugate mobile app
MuthukkumarSivananda
 
LE_Open_PF_v2
LE_Open_PF_v2LE_Open_PF_v2
LE_Open_PF_v2Ohad Levy
 
Web development latest trends 2020 21
Web development latest trends 2020 21Web development latest trends 2020 21
Web development latest trends 2020 21
brtechnosoft2018
 
Mobile app development toronto
Mobile app development torontoMobile app development toronto
Mobile app development toronto
iapp Techologies LLP
 
Why VR Apps Are Considered Essential
Why VR Apps Are Considered Essential Why VR Apps Are Considered Essential
Why VR Apps Are Considered Essential
Red Apple Technologies
 
Final Project - Marketing Plan for new app - Services Kart
Final Project - Marketing Plan for new app - Services KartFinal Project - Marketing Plan for new app - Services Kart
Final Project - Marketing Plan for new app - Services Kart
Ashutosh Sharma
 
Looksoft Mobile Transformation
Looksoft Mobile TransformationLooksoft Mobile Transformation
Looksoft Mobile Transformation
Looksoft
 

What's hot (20)

Marketing Plan for Android App
Marketing Plan for Android AppMarketing Plan for Android App
Marketing Plan for Android App
 
Mobile Apps for Business
Mobile Apps for BusinessMobile Apps for Business
Mobile Apps for Business
 
Mobile apps developers sydney
Mobile apps developers sydneyMobile apps developers sydney
Mobile apps developers sydney
 
MARKETING PLAN FOR NEW ANDROID APP- HoliGood
MARKETING PLAN FOR NEW ANDROID APP- HoliGoodMARKETING PLAN FOR NEW ANDROID APP- HoliGood
MARKETING PLAN FOR NEW ANDROID APP- HoliGood
 
Marketing plan of Android app - FixIT
Marketing plan of Android app - FixITMarketing plan of Android app - FixIT
Marketing plan of Android app - FixIT
 
Android app - Marketing Plan
Android app - Marketing Plan Android app - Marketing Plan
Android app - Marketing Plan
 
Mobile app ux_principles
Mobile app ux_principlesMobile app ux_principles
Mobile app ux_principles
 
Marketing plan for android app
Marketing plan for android appMarketing plan for android app
Marketing plan for android app
 
Marketing plan for Vehicle zone app
Marketing plan for Vehicle zone appMarketing plan for Vehicle zone app
Marketing plan for Vehicle zone app
 
Marketing Internship with Professor Sameer Mathur
Marketing Internship with Professor Sameer MathurMarketing Internship with Professor Sameer Mathur
Marketing Internship with Professor Sameer Mathur
 
Final assignment
Final assignmentFinal assignment
Final assignment
 
Errnio 2014
Errnio 2014Errnio 2014
Errnio 2014
 
Blugate mobile app
Blugate mobile appBlugate mobile app
Blugate mobile app
 
Blugate mobile app
Blugate mobile appBlugate mobile app
Blugate mobile app
 
LE_Open_PF_v2
LE_Open_PF_v2LE_Open_PF_v2
LE_Open_PF_v2
 
Web development latest trends 2020 21
Web development latest trends 2020 21Web development latest trends 2020 21
Web development latest trends 2020 21
 
Mobile app development toronto
Mobile app development torontoMobile app development toronto
Mobile app development toronto
 
Why VR Apps Are Considered Essential
Why VR Apps Are Considered Essential Why VR Apps Are Considered Essential
Why VR Apps Are Considered Essential
 
Final Project - Marketing Plan for new app - Services Kart
Final Project - Marketing Plan for new app - Services KartFinal Project - Marketing Plan for new app - Services Kart
Final Project - Marketing Plan for new app - Services Kart
 
Looksoft Mobile Transformation
Looksoft Mobile TransformationLooksoft Mobile Transformation
Looksoft Mobile Transformation
 

Similar to BechDe App

Final project prakriti ailavadi
Final project prakriti ailavadiFinal project prakriti ailavadi
Final project prakriti ailavadi
Prakriti Ailavadi
 
Convert Your App To A Ready Made App
Convert Your App To A Ready Made AppConvert Your App To A Ready Made App
Convert Your App To A Ready Made App
Jacquie Pirnie
 
Marketing Plan for an App:Ratez
Marketing Plan for an App:RatezMarketing Plan for an App:Ratez
Marketing Plan for an App:Ratez
TRIJYA SAINI
 
Final project - BeyondDeal
Final project - BeyondDealFinal project - BeyondDeal
Final project - BeyondDeal
Varun Kapila
 
NotoriousNetwork - Marketing Plan for a New Android App
NotoriousNetwork - Marketing Plan for a New Android AppNotoriousNetwork - Marketing Plan for a New Android App
NotoriousNetwork - Marketing Plan for a New Android App
Sai Srinath Rajendran
 
NerdFighter- Dont forget to be awesome
NerdFighter- Dont forget to be awesomeNerdFighter- Dont forget to be awesome
NerdFighter- Dont forget to be awesome
Shivani Agrawal
 
Marketing Plan For Android App
Marketing Plan For Android AppMarketing Plan For Android App
Marketing Plan For Android App
lakshmiayapaan
 
Marketing plan for an android app
Marketing plan for an android appMarketing plan for an android app
Marketing plan for an android app
Prateek Jain
 
Accelerate
AccelerateAccelerate
Accelerate
Aniket Singh
 
Bliss final project
Bliss final projectBliss final project
Bliss final project
Ankit Raj
 
WearDrobe Digital Wardrobe
WearDrobe Digital WardrobeWearDrobe Digital Wardrobe
WearDrobe Digital Wardrobe
Hala Taha
 
Prishi
PrishiPrishi
Prishi
Disha Dahiya
 
How to Choose Mobile App Development Company - leed.pdf
How to Choose Mobile App Development Company - leed.pdfHow to Choose Mobile App Development Company - leed.pdf
How to Choose Mobile App Development Company - leed.pdf
Leed Software Development
 
How Much Does it Cost to Build Apps like OfferUp.pptx
How Much Does it Cost to Build Apps like OfferUp.pptxHow Much Does it Cost to Build Apps like OfferUp.pptx
How Much Does it Cost to Build Apps like OfferUp.pptx
Tarun Nagar
 
Marketing Plan For a new android app
Marketing Plan For a new android appMarketing Plan For a new android app
Marketing Plan For a new android app
Ashwin C
 
Appromoters presentation2
Appromoters presentation2Appromoters presentation2
Appromoters presentation2
Appromoters
 
YourBestPrice
YourBestPriceYourBestPrice
YourBestPrice
Rishabh Agarwal
 
YourBestPrice
YourBestPriceYourBestPrice
YourBestPrice
Rishabh Agarwal
 
App Marketing Services by Appromoters
App Marketing Services by AppromotersApp Marketing Services by Appromoters
App Marketing Services by Appromoters
Appromoters
 
Marketing Plan for a new App
Marketing Plan for a new App Marketing Plan for a new App
Marketing Plan for a new App
Sajal Gupta
 

Similar to BechDe App (20)

Final project prakriti ailavadi
Final project prakriti ailavadiFinal project prakriti ailavadi
Final project prakriti ailavadi
 
Convert Your App To A Ready Made App
Convert Your App To A Ready Made AppConvert Your App To A Ready Made App
Convert Your App To A Ready Made App
 
Marketing Plan for an App:Ratez
Marketing Plan for an App:RatezMarketing Plan for an App:Ratez
Marketing Plan for an App:Ratez
 
Final project - BeyondDeal
Final project - BeyondDealFinal project - BeyondDeal
Final project - BeyondDeal
 
NotoriousNetwork - Marketing Plan for a New Android App
NotoriousNetwork - Marketing Plan for a New Android AppNotoriousNetwork - Marketing Plan for a New Android App
NotoriousNetwork - Marketing Plan for a New Android App
 
NerdFighter- Dont forget to be awesome
NerdFighter- Dont forget to be awesomeNerdFighter- Dont forget to be awesome
NerdFighter- Dont forget to be awesome
 
Marketing Plan For Android App
Marketing Plan For Android AppMarketing Plan For Android App
Marketing Plan For Android App
 
Marketing plan for an android app
Marketing plan for an android appMarketing plan for an android app
Marketing plan for an android app
 
Accelerate
AccelerateAccelerate
Accelerate
 
Bliss final project
Bliss final projectBliss final project
Bliss final project
 
WearDrobe Digital Wardrobe
WearDrobe Digital WardrobeWearDrobe Digital Wardrobe
WearDrobe Digital Wardrobe
 
Prishi
PrishiPrishi
Prishi
 
How to Choose Mobile App Development Company - leed.pdf
How to Choose Mobile App Development Company - leed.pdfHow to Choose Mobile App Development Company - leed.pdf
How to Choose Mobile App Development Company - leed.pdf
 
How Much Does it Cost to Build Apps like OfferUp.pptx
How Much Does it Cost to Build Apps like OfferUp.pptxHow Much Does it Cost to Build Apps like OfferUp.pptx
How Much Does it Cost to Build Apps like OfferUp.pptx
 
Marketing Plan For a new android app
Marketing Plan For a new android appMarketing Plan For a new android app
Marketing Plan For a new android app
 
Appromoters presentation2
Appromoters presentation2Appromoters presentation2
Appromoters presentation2
 
YourBestPrice
YourBestPriceYourBestPrice
YourBestPrice
 
YourBestPrice
YourBestPriceYourBestPrice
YourBestPrice
 
App Marketing Services by Appromoters
App Marketing Services by AppromotersApp Marketing Services by Appromoters
App Marketing Services by Appromoters
 
Marketing Plan for a new App
Marketing Plan for a new App Marketing Plan for a new App
Marketing Plan for a new App
 

Recently uploaded

Colors of Wall Paint and Their Mentally Properties.pptx
Colors of Wall Paint and Their Mentally Properties.pptxColors of Wall Paint and Their Mentally Properties.pptx
Colors of Wall Paint and Their Mentally Properties.pptx
Brendon Jonathan
 
Satrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptx
Satrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptxSatrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptx
Satrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptx
RichoRamadhan2
 
Earthmovers: Top Earth Moving Equipments
Earthmovers: Top Earth Moving EquipmentsEarthmovers: Top Earth Moving Equipments
Earthmovers: Top Earth Moving Equipments
earthmoverinternatio
 
Unlocking Insights: AI-powered Enhanced Due Diligence Strategies for Increase...
Unlocking Insights: AI-powered Enhanced Due Diligence Strategies for Increase...Unlocking Insights: AI-powered Enhanced Due Diligence Strategies for Increase...
Unlocking Insights: AI-powered Enhanced Due Diligence Strategies for Increase...
RNayak3
 
Best steel industrial company LLC in UAE
Best steel industrial company LLC in UAEBest steel industrial company LLC in UAE
Best steel industrial company LLC in UAE
alafnanmetals
 
All Trophies at Trophy-World Malaysia | Custom Trophies & Plaques Supplier
All Trophies at Trophy-World Malaysia | Custom Trophies & Plaques SupplierAll Trophies at Trophy-World Malaysia | Custom Trophies & Plaques Supplier
All Trophies at Trophy-World Malaysia | Custom Trophies & Plaques Supplier
Trophy-World Malaysia Your #1 Rated Trophy Supplier
 
Get your dream bridal look with top North Indian makeup artist - Pallavi Kadale
Get your dream bridal look with top North Indian makeup artist - Pallavi KadaleGet your dream bridal look with top North Indian makeup artist - Pallavi Kadale
Get your dream bridal look with top North Indian makeup artist - Pallavi Kadale
Pallavi Makeup Artist
 
Keyword Density Evolution: Elevating SEO Excellence, Leading as Top SEO Agenc...
Keyword Density Evolution: Elevating SEO Excellence, Leading as Top SEO Agenc...Keyword Density Evolution: Elevating SEO Excellence, Leading as Top SEO Agenc...
Keyword Density Evolution: Elevating SEO Excellence, Leading as Top SEO Agenc...
Barrownz.in
 
DOJO Training Center - Empowering Workforce Excellence
DOJO Training Center - Empowering Workforce ExcellenceDOJO Training Center - Empowering Workforce Excellence
DOJO Training Center - Empowering Workforce Excellence
Himanshu
 
Office Business Furnishings | Office Equipment
Office Business Furnishings |  Office EquipmentOffice Business Furnishings |  Office Equipment
Office Business Furnishings | Office Equipment
OFWD
 
Unlocking Business Potential: Democratizing AI and Navigating Generative AI i...
Unlocking Business Potential: Democratizing AI and Navigating Generative AI i...Unlocking Business Potential: Democratizing AI and Navigating Generative AI i...
Unlocking Business Potential: Democratizing AI and Navigating Generative AI i...
RNayak3
 
Spanish Marriage Certificate Attestation in Dubai
Spanish Marriage Certificate Attestation in DubaiSpanish Marriage Certificate Attestation in Dubai
Spanish Marriage Certificate Attestation in Dubai
Attestation On Time
 
Maximizing Efficiency with Integrated Water Management Systems
Maximizing Efficiency with Integrated Water Management SystemsMaximizing Efficiency with Integrated Water Management Systems
Maximizing Efficiency with Integrated Water Management Systems
Irri Design Studio
 
Solar Panel For Home Price List In india
Solar Panel For Home Price List In indiaSolar Panel For Home Price List In india
Solar Panel For Home Price List In india
janhaviconaxweb
 
The Best Premium IPTV Service Frane.docx
The Best Premium IPTV Service Frane.docxThe Best Premium IPTV Service Frane.docx
The Best Premium IPTV Service Frane.docx
Industry Foods UK
 
Hospitality Training for Hotel Industries
Hospitality Training for Hotel IndustriesHospitality Training for Hotel Industries
Hospitality Training for Hotel Industries
VanieTAnggita
 
Emmanuel Katto Uganda - A Philanthropist
Emmanuel Katto Uganda - A PhilanthropistEmmanuel Katto Uganda - A Philanthropist
Emmanuel Katto Uganda - A Philanthropist
Marina Costa
 
Comprehensive Water Damage Restoration Services
Comprehensive Water Damage Restoration ServicesComprehensive Water Damage Restoration Services
Comprehensive Water Damage Restoration Services
kleenupdisaster
 
x ray baggage scanner manufacturers in India
x ray baggage scanner manufacturers in Indiax ray baggage scanner manufacturers in India
x ray baggage scanner manufacturers in India
Gujar Industries India Pvt. Ltd
 
Waikiki Sunset Catamaran ! MAITAI Catamaran
Waikiki Sunset Catamaran !  MAITAI CatamaranWaikiki Sunset Catamaran !  MAITAI Catamaran
Waikiki Sunset Catamaran ! MAITAI Catamaran
maitaicatamaran
 

Recently uploaded (20)

Colors of Wall Paint and Their Mentally Properties.pptx
Colors of Wall Paint and Their Mentally Properties.pptxColors of Wall Paint and Their Mentally Properties.pptx
Colors of Wall Paint and Their Mentally Properties.pptx
 
Satrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptx
Satrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptxSatrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptx
Satrya Jaya Mulia - Company Profile - 2024 - CS PROJECT.pptx
 
Earthmovers: Top Earth Moving Equipments
Earthmovers: Top Earth Moving EquipmentsEarthmovers: Top Earth Moving Equipments
Earthmovers: Top Earth Moving Equipments
 
Unlocking Insights: AI-powered Enhanced Due Diligence Strategies for Increase...
Unlocking Insights: AI-powered Enhanced Due Diligence Strategies for Increase...Unlocking Insights: AI-powered Enhanced Due Diligence Strategies for Increase...
Unlocking Insights: AI-powered Enhanced Due Diligence Strategies for Increase...
 
Best steel industrial company LLC in UAE
Best steel industrial company LLC in UAEBest steel industrial company LLC in UAE
Best steel industrial company LLC in UAE
 
All Trophies at Trophy-World Malaysia | Custom Trophies & Plaques Supplier
All Trophies at Trophy-World Malaysia | Custom Trophies & Plaques SupplierAll Trophies at Trophy-World Malaysia | Custom Trophies & Plaques Supplier
All Trophies at Trophy-World Malaysia | Custom Trophies & Plaques Supplier
 
Get your dream bridal look with top North Indian makeup artist - Pallavi Kadale
Get your dream bridal look with top North Indian makeup artist - Pallavi KadaleGet your dream bridal look with top North Indian makeup artist - Pallavi Kadale
Get your dream bridal look with top North Indian makeup artist - Pallavi Kadale
 
Keyword Density Evolution: Elevating SEO Excellence, Leading as Top SEO Agenc...
Keyword Density Evolution: Elevating SEO Excellence, Leading as Top SEO Agenc...Keyword Density Evolution: Elevating SEO Excellence, Leading as Top SEO Agenc...
Keyword Density Evolution: Elevating SEO Excellence, Leading as Top SEO Agenc...
 
DOJO Training Center - Empowering Workforce Excellence
DOJO Training Center - Empowering Workforce ExcellenceDOJO Training Center - Empowering Workforce Excellence
DOJO Training Center - Empowering Workforce Excellence
 
Office Business Furnishings | Office Equipment
Office Business Furnishings |  Office EquipmentOffice Business Furnishings |  Office Equipment
Office Business Furnishings | Office Equipment
 
Unlocking Business Potential: Democratizing AI and Navigating Generative AI i...
Unlocking Business Potential: Democratizing AI and Navigating Generative AI i...Unlocking Business Potential: Democratizing AI and Navigating Generative AI i...
Unlocking Business Potential: Democratizing AI and Navigating Generative AI i...
 
Spanish Marriage Certificate Attestation in Dubai
Spanish Marriage Certificate Attestation in DubaiSpanish Marriage Certificate Attestation in Dubai
Spanish Marriage Certificate Attestation in Dubai
 
Maximizing Efficiency with Integrated Water Management Systems
Maximizing Efficiency with Integrated Water Management SystemsMaximizing Efficiency with Integrated Water Management Systems
Maximizing Efficiency with Integrated Water Management Systems
 
Solar Panel For Home Price List In india
Solar Panel For Home Price List In indiaSolar Panel For Home Price List In india
Solar Panel For Home Price List In india
 
The Best Premium IPTV Service Frane.docx
The Best Premium IPTV Service Frane.docxThe Best Premium IPTV Service Frane.docx
The Best Premium IPTV Service Frane.docx
 
Hospitality Training for Hotel Industries
Hospitality Training for Hotel IndustriesHospitality Training for Hotel Industries
Hospitality Training for Hotel Industries
 
Emmanuel Katto Uganda - A Philanthropist
Emmanuel Katto Uganda - A PhilanthropistEmmanuel Katto Uganda - A Philanthropist
Emmanuel Katto Uganda - A Philanthropist
 
Comprehensive Water Damage Restoration Services
Comprehensive Water Damage Restoration ServicesComprehensive Water Damage Restoration Services
Comprehensive Water Damage Restoration Services
 
x ray baggage scanner manufacturers in India
x ray baggage scanner manufacturers in Indiax ray baggage scanner manufacturers in India
x ray baggage scanner manufacturers in India
 
Waikiki Sunset Catamaran ! MAITAI Catamaran
Waikiki Sunset Catamaran !  MAITAI CatamaranWaikiki Sunset Catamaran !  MAITAI Catamaran
Waikiki Sunset Catamaran ! MAITAI Catamaran
 

BechDe App

  • 2. EXECUTIVE SUMMARY The app “BechDe”, focuses on forming on business where anyone can sell or buy, advertise and even auction any used or second-handed things to/from all over India. The person who needs a particular product, asks for it to the other members of the community. The people who have the product available with them, quote their price, and the person can compare the prices from the different price available. The app is mainly to expansion of one‘s market by forming community with the people dealing with the same type of products.
  • 3.
  • 4.
  • 5. COMPANY OVERVIEW Core Competencies • Ability to form groups by the means of the app • Enhances the means of communication • Make it easier to find like minded traders • Small size of the app, requires less memory of the phone. Strategic Assets Assets that are needed by an entity in order for it to maintain it‘s ability to achieve future outcomes. • Reputation • Customer • Partners • employees
  • 6. VAST PRODUCT LINE It includes many features •Advertising •Forming communities •Auctioning •Payment options MARKET POSITION With these many features and assets, it will occupy a good positioning in the markets.
  • 7. MARKET OVERVIEW  Since the app is a business app, meant to promote business among different people. The potential customers for the app will be business man and that too particularly middle class people.  This is because it is only the middle class people who are ready to try new ways to promote their business.  Upper Class people have already flourished business and are not generally interested in trying new things.
  • 9.
  • 10.  Since the competition is high and seeing on the market trends, if we consider a single city, the number of installs should reach to about 1000, in the starting months.  We should focus on a 5% conversion from free to premium version of the app.  Creating a brand value and equity is also a goal. It should be ranked among the top apps used for business activities.
  • 11.
  • 12. TARGET MARKET • Customer Needs A Platform which can make Other processes Required in business much simpler. • Customer Wants A process by which all the processes (Finding buyers and sellers, money transactions, and other steps) can be done without his involvement.
  • 13. . The middle class people are the most targeted Customer’s for this app.
  • 14.
  • 16. COMPANY BUSINESS TEAM •Marketing Team •Business Development Team •Distributor •Branding Team •Coders and App Developer
  • 18.
  • 19.
  • 20.
  • 21. PRODUCT Taking Part in Real Version • Looking at advertisements • Buying products Premium Version • Advertising one‘s products • Taking part in auctions • Transferring files
  • 22.
  • 23. $2500
  • 24. INCENTIVES •The users will get benefits on referrals •Many Schemes on app purchases •Discount on conducting certain amount of business •Old customers will get notifications
  • 27.
  • 28.  The app will be introduced to the people who wants to sell or buy the second hand products at the reasonable price. The app also search the near by location.  Seeing the profit, the app will be introduced to other market too.  The app will further be sent for review , and marketing and promotion Steps will be taken in process.  By this entire market will be covered
  • 29. SCHEDULE •Launching the app •Taking the app out for review. •Monitoring the reaction of the users •Launching the premium version of the app •Advertising the app
  • 30.
  • 31. DISCLAIMER Created by Neha Mahajan G.G.S.I.P.U Delhi during a marketing Internship by Prof. Sameer Mathur, IIM Lucknow.