The 'bechde' app is designed for users in India to buy, sell, and auction second-hand items within a community. It targets middle-class individuals looking for a simplified platform to conduct business transactions and compares prices among sellers. The app features include advertising, community formation, and payment options, aiming to achieve significant market presence and user conversion.

1. BechDe!!!

2. EXECUTIVE SUMMARY
The app “BechDe”, focuses on forming on business where anyone can
sell or buy, advertise and even auction any used or second-handed
things to/from all over India.
The person who needs a particular product, asks for it to the other
members of the community.
The people who have the product available with them, quote their price,
and the person can compare the prices from the different price available.
The app is mainly to expansion of one‘s market by forming community
with the people dealing with the same type of products.

5. COMPANY OVERVIEW
Core Competencies
• Ability to form groups by the means of the app
• Enhances the means of communication
• Make it easier to find like minded traders
• Small size of the app, requires less memory of the phone.
Strategic Assets
Assets that are needed by an entity in order for it to maintain it‘s ability to achieve
future outcomes.
• Reputation
• Customer
• Partners
• employees

6. VAST PRODUCT LINE
It includes many features
•Advertising
•Forming communities
•Auctioning
•Payment options
MARKET POSITION
With these many features and assets, it will occupy a
good positioning in the markets.

7. MARKET OVERVIEW
 Since the app is a business app, meant to promote business
among different people. The potential customers for the app will
be business man and that too particularly middle class people.
 This is because it is only the middle class people who are ready
to try new ways to promote their business.
 Upper Class people have already flourished business and are not
generally interested in trying new things.

8. UPPER & MIDDLE CLASS

10.  Since the competition is high and seeing on the market
trends, if we consider a single city, the number of installs
should reach to about 1000, in the starting months.
 We should focus on a 5% conversion from free to premium
version of the app.
 Creating a brand value and equity is also a goal. It should be
ranked among the top apps used for business activities.

12. TARGET MARKET
• Customer Needs
A Platform which can make Other processes Required
in business much simpler.
• Customer Wants
A process by which all the processes (Finding buyers
and sellers, money transactions, and other steps) can be
done without his involvement.

13. .
The middle class people
are the most targeted
Customer’s for this app.

15. COLLABORATORS
Suppliers
Channel Members
Communication
Partners

16. COMPANY BUSINESS TEAM
•Marketing Team
•Business Development Team
•Distributor
•Branding Team
•Coders and App Developer

17. VALUE PROPOSITION

21. PRODUCT
Taking Part in Real Version
• Looking at advertisements
• Buying products
Premium Version
• Advertising one‘s products
• Taking part in auctions
• Transferring files

23. $2500

24. INCENTIVES
•The users will get benefits on referrals
•Many Schemes on app purchases
•Discount on conducting certain amount of business
•Old customers will get notifications

25. COMMUNICATION

26. DISTRIBUTORS

28.  The app will be introduced to the people who
wants to sell or buy the second hand products at
the reasonable price. The app also search the near
by location.
 Seeing the profit, the app will be introduced to
other market too.
 The app will further be sent for review , and
marketing and promotion Steps will be taken in
process.
 By this entire market will be covered

29. SCHEDULE
•Launching the app
•Taking the app out for review.
•Monitoring the reaction of the users
•Launching the premium version of the app
•Advertising the app

31. DISCLAIMER
Created by Neha Mahajan G.G.S.I.P.U Delhi
during a marketing Internship by Prof. Sameer
Mathur, IIM Lucknow.