13. Critical Incidents: cultural
clashes
O communication situations, which the participants consider as
problematic and confusing, even amusing because unexpected
behavior occurs.
14. Try to see it my way
O The purpose of the critical incident
technique is to help us walk in another
person’s shoes.
15. Please briefly describe the situation.
O Who was involved?
O What did you do?
O What did you say and to whom?
O What was the result?
O Would you do anything differently now?
O What did you learn?
17. Collecting Data
O Observation – mental notes, journals
O Questionnaires
O Interviews&conversation
O Visuals – pics, videos – permission
O Online materials
18.
19. Writing the Incidents
O A story – who did what when and how
O Background details – setting, participants
O What caused the confusion? = the culture
clash
O Why was this situation confusing?=
explanations/suggestions – 3 or 4 – one is
most likely to be true. More than one
correct explanation.
20. Choosing Topics
O Location – e.g. At Home, In the Street, At
a Disco, At School
O Issues – being polite/impolite; attitude to
time – being on time, being late; body
language; distance – how far is close
enough?; facework; taboo topics
22. Work Process
O Pairs
O Record experiences
O Write draft
O Edit + illustrate – be creative
O Write script for sketch
O Act out
O Videorecord
23. Crossing Cultures with
Confidence – the 3 C’s
O An ability to understand ourselves – my
way
O An ability to understand others – cultural
literacy
O How to bridge the gap - Building Cultural
Bridges (the ability for two or more people
to collaborate productively across
cultures).