Simon Wright, Managing Partner, TMP Worldwide Employer Brand - Attracting and Engaging Talent

1. FUTURE PROOFING
RECRUITMENT
Bringing the Employer Brand to Life
through the Candidate Experience

2. Number of vacancies Availability of candidates

3. ?Is attracting talent challenging
for your organisation

4. Key Enablers
Employer
Brand
Candidate
Experience

5. ?How important are employer brand and
candidate experience to your organisation

6. PERCEPTION
REALITY
- vs -
Candidate Experience Research

7. The Candidate
Experience
ATTRACT
ION
ACTIVATION
AWARENESS
NURTUR
E
Employer
Brand
Careers
website/research
SocialMedia
Posting
Sourcing
ASSESSMENT
ATS/Online
application
Online tests
Scheduletelephone i/v
Telephone
interview
Pass/fail
notification
Feedback
Inviteto
assessment
Schedule
confirmation
Assessmentbriefing
Assessmentcentre
Face
to
face
interview
Feedback
Site visit
Offer call
Issue of offer
Vetting
checks
Offer
confirmation
Feedback

8. The way in which a
candidate is treated
through the recruitment
process will ultimately
affect whether they
want the job or not
75% Completely agree
22% Broadly agree
3% Completely disagree

9. If an organisation suggests
its people are important, I’d
expect to see this reflected
in its application process
62% Completely agree
29% Broadly agree
6% Slightly disagree
3% Completely disagree

10. As a recruiting organisation
do you provide candidates
with feedback?
93% Yes
7% No

11. On the most recent
occasion you were
unsuccessful in applying
for a job, did you
receive feedback
from the employer?
59% Yes
41% No

12. What is employers biggest
frustration about candidate
behaviours?
28% Unprepared for interview
23% Not turning up for interview
17% Accepting a counter offer
4% Lack of interest in the interview
15% Candidate lying
4% Spelling errors

13. As an interviewee, which
of the following is most likely
to have a negative impact
on the reputation/brand
of an organisation?
41% Unprepared interviewer
19% Late cancellation
8% Knowing who is interviewing me
19% Being kept waiting
5% Room facilities

14. How does being asked
for your feedback make
you feel towards that
organisation?
55% I feel they value their candidates
35% I feel positive towards that organisation
6% I feel my view is irrelevant
29% I feel respected
4% I feel more frustrated that I didn’t get the job

15. Have you ever been
asked for feedback
on an organisation’s
recruitment process?
66% No
34% Yes

16. -0.5 -0.4 -0.3 -0.2 -0.1 0 0.1 0.2
Perception vs. Reality
Perception Shift
Pay and benefits
Flexibility
Facilities
Location
Career progression
Development
Enjoyable job
Culture
Diversity
Respected brand
Candidate perceptions
are compared with the reality
of their application experience

17. Of candidates rate their candidate
experience excellent

18. Impact on Employer Brand
97%
83% 77%
64%
42%
SPREAD
THE WORD
on social media
83%
SHARE WITH EXPERIENCE
with friends and family
of professionals say a negative
interview experience can change
their mind on a role
of job applicants who had a
negative experience say that
they would never apply to that
company again
THINK LESS
of companies that don’t respond
THINK LESS
of companies
that don’t respond

19. Candidates are customers too…
“Seriously,this is really rubbish.I was so angry we have
ditched our Virgin Media and,this morning,signed up
with Sky.It was always an awful customer service,
and it appears you treat potential staff not much better”
E-digital NPS Site 2014
69%
of jobseekers say they are more
likely to buy from a company who
treated then with respect during
the application process
less likely to use a product
or service as a result of
a poor candidate experience
38%

20. Real Consequences
3,000
1,622
540
178
120,000 = £4.4m

21. of recruiters openly admit to not evaluating
the candidate experience

22. The Candidate
Experience
ATTRACT
ION
ACTIVATION
AWARENESS
NURTUR
E
Employer
Brand
Careers
website/research
SocialMedia
Posting
Sourcing
ASSESSMENT
ATS/Online
application
Online tests
Scheduletelephone i/v
Telephone
interview
Pass/fail
notification
Feedback
Inviteto
assessment
Schedule
confirmation
Assessmentbriefing
Assessmentcentre
Face
to
face
interview
Feedback
Site visit
Offer call
Issue of offer
Vetting
checks
Offer
confirmation
Feedback

23. Candidate Experience
MOMENTS OF TRUTH (MOT)
Discovery Conversion
Target audience Candidate Employee
< ZERO
MOT
ZERO
MOT
1ST
MOT
2ND
MOT
3RD
MOT
AWARENESS ATTRACTION ACTIVATION ASSESSMENT NURTURE
Increasing Brand Advocacy
Employer Brand Experience

24. Assessment

25. How can we help?

26. Thanks for listening.
Any questions?