SlideShare a Scribd company logo

Mobile 360: eerste NL bereiksonderzoek voor mobile devices

•
•
Kantar TNS
Kantar TNS

Echt weten wat mensen doen met hun mobiel? TNS NIPO onderzocht het, door het plaatsen van een app. Benieuws naar de resultaten?

TechnologyBusiness
1 of 36
Download to read offline
©TNS 2012 1
©TNS 2012
©TNS 2012 3
©TNS 2012 4
©TNS 2012 5
Convenience Experience Independence Transparency Relevance ©TNS 2012 6
I feel I am „always connected‟ to the Internet 44% ©TNS 2012
Mobile drives NOW ©TNS 2012
©TNS 2012
©TNS 2012
©TNS 2012
Convenience ©TNS 2012
Transparency ©TNS 2012
Experience ©TNS 2012
©TNS 2012 15
©TNS 2012 16
Mobile‟s purpose varies hugely – from a supplementary device in established markets % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” 17 ©TNS 2012
To a primary device, restricted by connectivity and functionality problems % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636 18 ©TNS 2012
To the only device available in the developing markets, with no PC heritage % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636 19 ©TNS 2012
©TNS 2012 20
Pilot backgrounds 14th of January - 14th of February 2012. 217 ©TNS 2012 21
69 minutes ©TNS 2012 22
©TNS 2012 23
Mobile is app... ©TNS 2012 24
total time spent on mobile websites total time spent on applications ©TNS 2012 25
Penetration (% of total) Applications Mobile websites ©TNS 2012 26
In welke applicatie wordt de meeste tijd gestoken? ©TNS 2012
©TNS 2012 28
+/- 3000 apps 100% 90% +/- 12000 80% websites 70% 60% 50% 40% 30% 20% 10% 0% 1 10 100 1.000 10.000 Total spend time (hours) (App) Total spend time (hours) (websites) ©TNS 2012 29
Convenience Experience Independence Transparency Relevance ©TNS 2012 30
Leuker maken ©TNS 2012
Eenvoudiger maken ©TNS 2012
Makkelijker maken ©TNS 2012
Makkelijker maken ©TNS 2012
Convenience Experience Independence Transparency Relevance ©TNS 2012 35
Remy Bleijendaal Digital Consultant TNS NIPO remy.bleijendaal@tns-nipo.com 06-24242911 @remybleijendaal ©TNS 2012 36

Recommended

Swiss e-commerce consumer behaviour research and international benchmarking
Swiss e-commerce consumer behaviour research and international benchmarkingSwiss e-commerce consumer behaviour research and international benchmarking
Swiss e-commerce consumer behaviour research and international benchmarkingInternational Federation for Information Technologies in Travel and Tourism (IFITT)
 
Breakout 3 training and skills - kevin mc lean
Breakout 3 training and skills - kevin mc leanBreakout 3 training and skills - kevin mc lean
Breakout 3 training and skills - kevin mc leanDigital Leaders
 
The IT Business is...Well, Squirrely!
The IT Business is...Well, Squirrely!The IT Business is...Well, Squirrely!
The IT Business is...Well, Squirrely!Bob Snyder
 
TNS-NIPO - Mobile first presentation 18 september 2012 to be shared
TNS-NIPO - Mobile first presentation 18 september 2012 to be sharedTNS-NIPO - Mobile first presentation 18 september 2012 to be shared
TNS-NIPO - Mobile first presentation 18 september 2012 to be sharedMobylizr
 
Mobile first Wakoopa september 2012
Mobile first Wakoopa september 2012Mobile first Wakoopa september 2012
Mobile first Wakoopa september 2012Mobylizr
 
Social Media Monitor 6
Social Media Monitor 6Social Media Monitor 6
Social Media Monitor 6Social Embassy
 
Social Media Monitor 7
Social Media Monitor 7Social Media Monitor 7
Social Media Monitor 7Social Embassy
 
Van social media naar social business @ING
Van social media naar social business @INGVan social media naar social business @ING
Van social media naar social business @INGING Nederland
 

Recommended

Swiss e-commerce consumer behaviour research and international benchmarking
Swiss e-commerce consumer behaviour research and international benchmarkingSwiss e-commerce consumer behaviour research and international benchmarking
Swiss e-commerce consumer behaviour research and international benchmarkingInternational Federation for Information Technologies in Travel and Tourism (IFITT)
 
Breakout 3 training and skills - kevin mc lean
Breakout 3 training and skills - kevin mc leanBreakout 3 training and skills - kevin mc lean
Breakout 3 training and skills - kevin mc leanDigital Leaders
 
The IT Business is...Well, Squirrely!
The IT Business is...Well, Squirrely!The IT Business is...Well, Squirrely!
The IT Business is...Well, Squirrely!Bob Snyder
 
TNS-NIPO - Mobile first presentation 18 september 2012 to be shared
TNS-NIPO - Mobile first presentation 18 september 2012 to be sharedTNS-NIPO - Mobile first presentation 18 september 2012 to be shared
TNS-NIPO - Mobile first presentation 18 september 2012 to be sharedMobylizr
 
Mobile first Wakoopa september 2012
Mobile first Wakoopa september 2012Mobile first Wakoopa september 2012
Mobile first Wakoopa september 2012Mobylizr
 
Social Media Monitor 6
Social Media Monitor 6Social Media Monitor 6
Social Media Monitor 6Social Embassy
 
Social Media Monitor 7
Social Media Monitor 7Social Media Monitor 7
Social Media Monitor 7Social Embassy
 
Van social media naar social business @ING
Van social media naar social business @INGVan social media naar social business @ING
Van social media naar social business @INGING Nederland
 
DML13 Mobile First!
DML13 Mobile First!DML13 Mobile First!
DML13 Mobile First!Kantar TNS
 
Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of DigitalEngagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of DigitalRyan Manchee
 
Project Management in Digital Media
Project Management in Digital MediaProject Management in Digital Media
Project Management in Digital MediaTommi Pelkonen
 
What Millennials and mobile technology tell us about the changing nature of work
What Millennials and mobile technology tell us about the changing nature of workWhat Millennials and mobile technology tell us about the changing nature of work
What Millennials and mobile technology tell us about the changing nature of workNuance Communications
 
#MBLT14 Presentation AT Internet
#MBLT14 Presentation AT Internet#MBLT14 Presentation AT Internet
#MBLT14 Presentation AT Internete-Legion
 
Cloud Ecosystem
Cloud EcosystemCloud Ecosystem
Cloud EcosystemArief Gunawan
 
The State of Enterprise Mobility - 2013
The State of Enterprise Mobility - 2013The State of Enterprise Mobility - 2013
The State of Enterprise Mobility - 2013Relayware
 
10 fn s02
10 fn s0210 fn s02
10 fn s02Scott Foster
 
10 fn s02
10 fn s0210 fn s02
10 fn s02Scott Foster
 
Cluj How to Web Communiy Event: The Internet in a Coffee Cup
Cluj How to Web Communiy Event: The Internet in a Coffee CupCluj How to Web Communiy Event: The Internet in a Coffee Cup
Cluj How to Web Communiy Event: The Internet in a Coffee CupOana Calugar
 
Augmented Reality; Adding Value to Your Business 2013
Augmented Reality; Adding Value to Your Business 2013Augmented Reality; Adding Value to Your Business 2013
Augmented Reality; Adding Value to Your Business 2013Emily Wilkinson
 
Mobile analytics best practices to steer your multi device strategy
Mobile analytics best practices to steer your multi device strategyMobile analytics best practices to steer your multi device strategy
Mobile analytics best practices to steer your multi device strategyAT Internet
 
Mobile First - What Brands Can Do
Mobile First - What Brands Can DoMobile First - What Brands Can Do
Mobile First - What Brands Can DoCheryl Cheng
 
Michael Enescu - Cloud + IoT at IEEE
Michael Enescu - Cloud + IoT at IEEEMichael Enescu - Cloud + IoT at IEEE
Michael Enescu - Cloud + IoT at IEEEMichael Enescu
 
Cisco mortensen
Cisco mortensenCisco mortensen
Cisco mortensenCIRB_CIBG
 
Why go mobile_app_vault_solutions
Why go mobile_app_vault_solutionsWhy go mobile_app_vault_solutions
Why go mobile_app_vault_solutionsAppVault Sales
 
Reaching optimization avispl
Reaching optimization avisplReaching optimization avispl
Reaching optimization avisplAVI-SPL
 
Mz mps-120704-published
Mz mps-120704-publishedMz mps-120704-published
Mz mps-120704-publishedAngus Fox
 
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNELBRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNELSeb Reeve
 
Introduction session
Introduction sessionIntroduction session
Introduction sessionbvandennotelaer
 
Whatsapp voor bedrijven - Perspectief van de consument op zakelijke inzet
Whatsapp voor bedrijven - Perspectief van de consument op zakelijke inzetWhatsapp voor bedrijven - Perspectief van de consument op zakelijke inzet
Whatsapp voor bedrijven - Perspectief van de consument op zakelijke inzetKantar TNS
 
Connected Shopper Journey - Webwinkel Vakdagen op 20 januari 2016
Connected Shopper Journey - Webwinkel Vakdagen op 20 januari 2016Connected Shopper Journey - Webwinkel Vakdagen op 20 januari 2016
Connected Shopper Journey - Webwinkel Vakdagen op 20 januari 2016Kantar TNS
 

More Related Content

Similar to Mobile 360: eerste NL bereiksonderzoek voor mobile devices

DML13 Mobile First!
DML13 Mobile First!DML13 Mobile First!
DML13 Mobile First!Kantar TNS
 
Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of DigitalEngagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of DigitalRyan Manchee
 
Project Management in Digital Media
Project Management in Digital MediaProject Management in Digital Media
Project Management in Digital MediaTommi Pelkonen
 
What Millennials and mobile technology tell us about the changing nature of work
What Millennials and mobile technology tell us about the changing nature of workWhat Millennials and mobile technology tell us about the changing nature of work
What Millennials and mobile technology tell us about the changing nature of workNuance Communications
 
#MBLT14 Presentation AT Internet
#MBLT14 Presentation AT Internet#MBLT14 Presentation AT Internet
#MBLT14 Presentation AT Internete-Legion
 
The State of Enterprise Mobility - 2013
The State of Enterprise Mobility - 2013The State of Enterprise Mobility - 2013
The State of Enterprise Mobility - 2013Relayware
 
Cluj How to Web Communiy Event: The Internet in a Coffee Cup
Cluj How to Web Communiy Event: The Internet in a Coffee CupCluj How to Web Communiy Event: The Internet in a Coffee Cup
Cluj How to Web Communiy Event: The Internet in a Coffee CupOana Calugar
 
Augmented Reality; Adding Value to Your Business 2013
Augmented Reality; Adding Value to Your Business 2013Augmented Reality; Adding Value to Your Business 2013
Augmented Reality; Adding Value to Your Business 2013Emily Wilkinson
 
Mobile analytics best practices to steer your multi device strategy
Mobile analytics best practices to steer your multi device strategyMobile analytics best practices to steer your multi device strategy
Mobile analytics best practices to steer your multi device strategyAT Internet
 
Mobile First - What Brands Can Do
Mobile First - What Brands Can DoMobile First - What Brands Can Do
Mobile First - What Brands Can DoCheryl Cheng
 
Michael Enescu - Cloud + IoT at IEEE
Michael Enescu - Cloud + IoT at IEEEMichael Enescu - Cloud + IoT at IEEE
Michael Enescu - Cloud + IoT at IEEEMichael Enescu
 
Cisco mortensen
Cisco mortensenCisco mortensen
Cisco mortensenCIRB_CIBG
 
Why go mobile_app_vault_solutions
Why go mobile_app_vault_solutionsWhy go mobile_app_vault_solutions
Why go mobile_app_vault_solutionsAppVault Sales
 
Reaching optimization avispl
Reaching optimization avisplReaching optimization avispl
Reaching optimization avisplAVI-SPL
 
Mz mps-120704-published
Mz mps-120704-publishedMz mps-120704-published
Mz mps-120704-publishedAngus Fox
 
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNELBRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNELSeb Reeve
 

Similar to Mobile 360: eerste NL bereiksonderzoek voor mobile devices (20)

DML13 Mobile First!
DML13 Mobile First!DML13 Mobile First!
DML13 Mobile First!
 
Engagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of DigitalEngagement Everywhere :: The Future of Digital
Engagement Everywhere :: The Future of Digital
 
Project Management in Digital Media
Project Management in Digital MediaProject Management in Digital Media
Project Management in Digital Media
 
What Millennials and mobile technology tell us about the changing nature of work
What Millennials and mobile technology tell us about the changing nature of workWhat Millennials and mobile technology tell us about the changing nature of work
What Millennials and mobile technology tell us about the changing nature of work
 
#MBLT14 Presentation AT Internet
#MBLT14 Presentation AT Internet#MBLT14 Presentation AT Internet
#MBLT14 Presentation AT Internet
 
Cloud Ecosystem
Cloud EcosystemCloud Ecosystem
Cloud Ecosystem
 
The State of Enterprise Mobility - 2013
The State of Enterprise Mobility - 2013The State of Enterprise Mobility - 2013
The State of Enterprise Mobility - 2013
 
10 fn s02
10 fn s0210 fn s02
10 fn s02
 
10 fn s02
10 fn s0210 fn s02
10 fn s02
 
Cluj How to Web Communiy Event: The Internet in a Coffee Cup
Cluj How to Web Communiy Event: The Internet in a Coffee CupCluj How to Web Communiy Event: The Internet in a Coffee Cup
Cluj How to Web Communiy Event: The Internet in a Coffee Cup
 
Augmented Reality; Adding Value to Your Business 2013
Augmented Reality; Adding Value to Your Business 2013Augmented Reality; Adding Value to Your Business 2013
Augmented Reality; Adding Value to Your Business 2013
 
Mobile analytics best practices to steer your multi device strategy
Mobile analytics best practices to steer your multi device strategyMobile analytics best practices to steer your multi device strategy
Mobile analytics best practices to steer your multi device strategy
 
Mobile First - What Brands Can Do
Mobile First - What Brands Can DoMobile First - What Brands Can Do
Mobile First - What Brands Can Do
 
Michael Enescu - Cloud + IoT at IEEE
Michael Enescu - Cloud + IoT at IEEEMichael Enescu - Cloud + IoT at IEEE
Michael Enescu - Cloud + IoT at IEEE
 
Cisco mortensen
Cisco mortensenCisco mortensen
Cisco mortensen
 
Why go mobile_app_vault_solutions
Why go mobile_app_vault_solutionsWhy go mobile_app_vault_solutions
Why go mobile_app_vault_solutions
 
Reaching optimization avispl
Reaching optimization avisplReaching optimization avispl
Reaching optimization avispl
 
Mz mps-120704-published
Mz mps-120704-publishedMz mps-120704-published
Mz mps-120704-published
 
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNELBRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
BRINGING PEOPLE AND TECHNOLOGY TOGETHER: DESIGNING FOR OMNICHANNEL
 
Introduction session
Introduction sessionIntroduction session
Introduction session
 

More from Kantar TNS

Whatsapp voor bedrijven - Perspectief van de consument op zakelijke inzet
Whatsapp voor bedrijven - Perspectief van de consument op zakelijke inzetWhatsapp voor bedrijven - Perspectief van de consument op zakelijke inzet
Whatsapp voor bedrijven - Perspectief van de consument op zakelijke inzetKantar TNS
 
Connected Shopper Journey - Webwinkel Vakdagen op 20 januari 2016
Connected Shopper Journey - Webwinkel Vakdagen op 20 januari 2016Connected Shopper Journey - Webwinkel Vakdagen op 20 januari 2016
Connected Shopper Journey - Webwinkel Vakdagen op 20 januari 2016Kantar TNS
 
Driving strong customer relationships - Frans van der Horst & Bram van Schaik
Driving strong customer relationships - Frans van der Horst & Bram van SchaikDriving strong customer relationships - Frans van der Horst & Bram van Schaik
Driving strong customer relationships - Frans van der Horst & Bram van SchaikKantar TNS
 
Trends zijn signalen - TMA CONGRES 2015
Trends zijn signalen - TMA CONGRES 2015Trends zijn signalen - TMA CONGRES 2015
Trends zijn signalen - TMA CONGRES 2015Kantar TNS
 
Esmée Doets Sparkling at Sixty
Esmée Doets Sparkling at SixtyEsmée Doets Sparkling at Sixty
Esmée Doets Sparkling at SixtyKantar TNS
 
BureauVijftig Sparkling at Sixty
BureauVijftig Sparkling at SixtyBureauVijftig Sparkling at Sixty
BureauVijftig Sparkling at SixtyKantar TNS
 
Carezzo Sparkling at Sixty
Carezzo Sparkling at SixtyCarezzo Sparkling at Sixty
Carezzo Sparkling at SixtyKantar TNS
 
De stille revolutie, de mobiliteitsbranche in beweging
De stille revolutie, de mobiliteitsbranche in bewegingDe stille revolutie, de mobiliteitsbranche in beweging
De stille revolutie, de mobiliteitsbranche in bewegingKantar TNS
 
De connected shopper journey e-Commerce live 2 juni
De connected shopper journey e-Commerce live 2 juniDe connected shopper journey e-Commerce live 2 juni
De connected shopper journey e-Commerce live 2 juniKantar TNS
 
De connected shopper journey 26 maart 2015
De connected shopper journey 26 maart 2015De connected shopper journey 26 maart 2015
De connected shopper journey 26 maart 2015Kantar TNS
 
Resultaten zorgmonitor 16 10-2014
Resultaten zorgmonitor 16 10-2014Resultaten zorgmonitor 16 10-2014
Resultaten zorgmonitor 16 10-2014Kantar TNS
 
Presentatie drs. janneke p. schermers
Presentatie drs. janneke p. schermersPresentatie drs. janneke p. schermers
Presentatie drs. janneke p. schermersKantar TNS
 
Onvz presentatie zorgdialoog
Onvz presentatie zorgdialoogOnvz presentatie zorgdialoog
Onvz presentatie zorgdialoogKantar TNS
 
TNS NIPO seminar 23 oktober: wat leg je in het schap?
TNS NIPO seminar 23 oktober: wat leg je in het schap?TNS NIPO seminar 23 oktober: wat leg je in het schap?
TNS NIPO seminar 23 oktober: wat leg je in het schap?Kantar TNS
 
TNS NIPO seminar 23 oktober: randvoorwaarden voor een succesvolle verpakking
TNS NIPO seminar 23 oktober: randvoorwaarden voor een succesvolle verpakking TNS NIPO seminar 23 oktober: randvoorwaarden voor een succesvolle verpakking
TNS NIPO seminar 23 oktober: randvoorwaarden voor een succesvolle verpakking Kantar TNS
 
Webinar 28 augustus: Succesvol concepten screenen
Webinar 28 augustus: Succesvol concepten screenenWebinar 28 augustus: Succesvol concepten screenen
Webinar 28 augustus: Succesvol concepten screenenKantar TNS
 
TNS Summer Course
TNS Summer Course TNS Summer Course
TNS Summer Course Kantar TNS
 
TNS NIPO seminar 3 juli - Case: Johnnie Walker
TNS NIPO seminar 3 juli - Case: Johnnie WalkerTNS NIPO seminar 3 juli - Case: Johnnie Walker
TNS NIPO seminar 3 juli - Case: Johnnie WalkerKantar TNS
 
TNS NIPO seminar - Onweerstaanbare merken bouwen - 3 juli
TNS NIPO seminar - Onweerstaanbare merken bouwen - 3 juli TNS NIPO seminar - Onweerstaanbare merken bouwen - 3 juli
TNS NIPO seminar - Onweerstaanbare merken bouwen - 3 juli Kantar TNS
 
TNS NIPO seminar 13 mei 2014: AIR FRANCE KLM presentatie
TNS NIPO seminar 13 mei 2014: AIR FRANCE KLM presentatie TNS NIPO seminar 13 mei 2014: AIR FRANCE KLM presentatie
TNS NIPO seminar 13 mei 2014: AIR FRANCE KLM presentatie Kantar TNS
 

More from Kantar TNS (20)

Whatsapp voor bedrijven - Perspectief van de consument op zakelijke inzet
Whatsapp voor bedrijven - Perspectief van de consument op zakelijke inzetWhatsapp voor bedrijven - Perspectief van de consument op zakelijke inzet
Whatsapp voor bedrijven - Perspectief van de consument op zakelijke inzet
 
Connected Shopper Journey - Webwinkel Vakdagen op 20 januari 2016
Connected Shopper Journey - Webwinkel Vakdagen op 20 januari 2016Connected Shopper Journey - Webwinkel Vakdagen op 20 januari 2016
Connected Shopper Journey - Webwinkel Vakdagen op 20 januari 2016
 
Driving strong customer relationships - Frans van der Horst & Bram van Schaik
Driving strong customer relationships - Frans van der Horst & Bram van SchaikDriving strong customer relationships - Frans van der Horst & Bram van Schaik
Driving strong customer relationships - Frans van der Horst & Bram van Schaik
 
Trends zijn signalen - TMA CONGRES 2015
Trends zijn signalen - TMA CONGRES 2015Trends zijn signalen - TMA CONGRES 2015
Trends zijn signalen - TMA CONGRES 2015
 
Esmée Doets Sparkling at Sixty
Esmée Doets Sparkling at SixtyEsmée Doets Sparkling at Sixty
Esmée Doets Sparkling at Sixty
 
BureauVijftig Sparkling at Sixty
BureauVijftig Sparkling at SixtyBureauVijftig Sparkling at Sixty
BureauVijftig Sparkling at Sixty
 
Carezzo Sparkling at Sixty
Carezzo Sparkling at SixtyCarezzo Sparkling at Sixty
Carezzo Sparkling at Sixty
 
De stille revolutie, de mobiliteitsbranche in beweging
De stille revolutie, de mobiliteitsbranche in bewegingDe stille revolutie, de mobiliteitsbranche in beweging
De stille revolutie, de mobiliteitsbranche in beweging
 
De connected shopper journey e-Commerce live 2 juni
De connected shopper journey e-Commerce live 2 juniDe connected shopper journey e-Commerce live 2 juni
De connected shopper journey e-Commerce live 2 juni
 
De connected shopper journey 26 maart 2015
De connected shopper journey 26 maart 2015De connected shopper journey 26 maart 2015
De connected shopper journey 26 maart 2015
 
Resultaten zorgmonitor 16 10-2014
Resultaten zorgmonitor 16 10-2014Resultaten zorgmonitor 16 10-2014
Resultaten zorgmonitor 16 10-2014
 
Presentatie drs. janneke p. schermers
Presentatie drs. janneke p. schermersPresentatie drs. janneke p. schermers
Presentatie drs. janneke p. schermers
 
Onvz presentatie zorgdialoog
Onvz presentatie zorgdialoogOnvz presentatie zorgdialoog
Onvz presentatie zorgdialoog
 
TNS NIPO seminar 23 oktober: wat leg je in het schap?
TNS NIPO seminar 23 oktober: wat leg je in het schap?TNS NIPO seminar 23 oktober: wat leg je in het schap?
TNS NIPO seminar 23 oktober: wat leg je in het schap?
 
TNS NIPO seminar 23 oktober: randvoorwaarden voor een succesvolle verpakking
TNS NIPO seminar 23 oktober: randvoorwaarden voor een succesvolle verpakking TNS NIPO seminar 23 oktober: randvoorwaarden voor een succesvolle verpakking
TNS NIPO seminar 23 oktober: randvoorwaarden voor een succesvolle verpakking
 
Webinar 28 augustus: Succesvol concepten screenen
Webinar 28 augustus: Succesvol concepten screenenWebinar 28 augustus: Succesvol concepten screenen
Webinar 28 augustus: Succesvol concepten screenen
 
TNS Summer Course
TNS Summer Course TNS Summer Course
TNS Summer Course
 
TNS NIPO seminar 3 juli - Case: Johnnie Walker
TNS NIPO seminar 3 juli - Case: Johnnie WalkerTNS NIPO seminar 3 juli - Case: Johnnie Walker
TNS NIPO seminar 3 juli - Case: Johnnie Walker
 
TNS NIPO seminar - Onweerstaanbare merken bouwen - 3 juli
TNS NIPO seminar - Onweerstaanbare merken bouwen - 3 juli TNS NIPO seminar - Onweerstaanbare merken bouwen - 3 juli
TNS NIPO seminar - Onweerstaanbare merken bouwen - 3 juli
 
TNS NIPO seminar 13 mei 2014: AIR FRANCE KLM presentatie
TNS NIPO seminar 13 mei 2014: AIR FRANCE KLM presentatie TNS NIPO seminar 13 mei 2014: AIR FRANCE KLM presentatie
TNS NIPO seminar 13 mei 2014: AIR FRANCE KLM presentatie
 

Recently uploaded

Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfFIDO Alliance
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxFIDO Alliance
 
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...ScyllaDB
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FIDO Alliance
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024Stephen Perrenod
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingScyllaDB
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!Memoori
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe中 央社
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentationyogeshlabana357357
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfFIDO Alliance
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireExakis Nelite
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsLeah Henrickson
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxFIDO Alliance
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfFIDO Alliance
 
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...FIDO Alliance
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfFIDO Alliance
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctBrainSell Technologies
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch TuesdayIvanti
 
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...FIDO Alliance
 

Recently uploaded (20)

Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
 
Intro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptxIntro to Passkeys and the State of Passwordless.pptx
Intro to Passkeys and the State of Passwordless.pptx
 
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
Event-Driven Architecture Masterclass: Integrating Distributed Data Stores Ac...
 
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
FDO for Camera, Sensor and Networking Device – Commercial Solutions from VinC...
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024
 
Overview of Hyperledger Foundation
Overview of Hyperledger FoundationOverview of Hyperledger Foundation
Overview of Hyperledger Foundation
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream Processing
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
Portal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russePortal Kombat : extension du réseau de propagande russe
Portal Kombat : extension du réseau de propagande russe
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentation
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
Microsoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - QuestionnaireMicrosoft CSP Briefing Pre-Engagement - Questionnaire
Microsoft CSP Briefing Pre-Engagement - Questionnaire
 
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on ThanabotsContinuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
Continuing Bonds Through AI: A Hermeneutic Reflection on Thanabots
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptx
 
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdfSimplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
Simplified FDO Manufacturing Flow with TPMs _ Liam at Infineon.pdf
 
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
ASRock Industrial FDO Solutions in Action for Industrial Edge AI _ Kenny at A...
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage Intacct
 
2024 May Patch Tuesday
2024 May Patch Tuesday2024 May Patch Tuesday
2024 May Patch Tuesday
 
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
Choosing the Right FDO Deployment Model for Your Application _ Geoffrey at In...
 

Mobile 360: eerste NL bereiksonderzoek voor mobile devices

  • 6. Convenience Experience Independence Transparency Relevance ©TNS 2012 6
  • 7. I feel I am „always connected‟ to the Internet 44% ©TNS 2012
  • 8. Mobile drives NOW ©TNS 2012
  • 14. Experience ©TNS 2012
  • 17. Mobile‟s purpose varies hugely – from a supplementary device in established markets % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” 17 ©TNS 2012
  • 18. To a primary device, restricted by connectivity and functionality problems % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636 18 ©TNS 2012
  • 19. To the only device available in the developing markets, with no PC heritage % agree % disagree Netherlands South Korea China Ghana “I would be happy doing all my Internet surfing via my mobile” “I would like to access the Internet more on my mobile phone, if it were more convenient, or had higher speed or connectivity” Source: B1; Activity frequency Base: Mobile users; 416, 614, 1304, 636 19 ©TNS 2012
  • 21. Pilot backgrounds 14th of January - 14th of February 2012. 217 ©TNS 2012 21
  • 22. 69 minutes ©TNS 2012 22
  • 24. Mobile is app... ©TNS 2012 24
  • 25. total time spent on mobile websites total time spent on applications ©TNS 2012 25
  • 26. Penetration (% of total) Applications Mobile websites ©TNS 2012 26
  • 27. In welke applicatie wordt de meeste tijd gestoken? ©TNS 2012
  • 29. +/- 3000 apps 100% 90% +/- 12000 80% websites 70% 60% 50% 40% 30% 20% 10% 0% 1 10 100 1.000 10.000 Total spend time (hours) (App) Total spend time (hours) (websites) ©TNS 2012 29
  • 30. Convenience Experience Independence Transparency Relevance ©TNS 2012 30
  • 31. Leuker maken ©TNS 2012
  • 32. Eenvoudiger maken ©TNS 2012
  • 33. Makkelijker maken ©TNS 2012
  • 34. Makkelijker maken ©TNS 2012
  • 35. Convenience Experience Independence Transparency Relevance ©TNS 2012 35
  • 36. Remy Bleijendaal Digital Consultant TNS NIPO remy.bleijendaal@tns-nipo.com 06-24242911 @remybleijendaal ©TNS 2012 36