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Augmented Reality; Adding Value to Your Business 2013

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Presentation by Emily Torjussen (Nee Wilkinson) and Guy Wilcox. Showing the practical applications of Augmented Reality (AR) and how this can be a powerful sales tool. http://nukoagency.co.uk/ar/

Published in: Technology, Business
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Augmented Reality; Adding Value to Your Business 2013

  1. 1. AUGMENTED REALITY; ADDING VALUE TO YOUR BUSINESS
  2. 2. © 2012 NÜKO Agency 2 ITINERARY 09:00 - 09:30 Welcome drinks and breakfast bites 09:30 - 10:30 An introduction to Augmented Reality (AR); how it can be used as a powerful sales and marketing tool 10:30 - 11:00 Break and refreshments 11:00 - 12:00 Examples, play and interact, task and summary 12:00 – 13:00 Everyone is welcome to stay and have a light lunch with us in the beautiful setting
  3. 3. © 2012 NÜKO Agency 3 SPEAKERS EMILY TORJUSSEN Associate Director at NÜKO Agency @ewilko GUY WILCOX Managing Director at Crane 3D @Crane3d
  4. 4. © 2012 NÜKO Agency 4 WHAT IS AUGMENTED REALITY Augmented Reality (AR) uses real life objects or scenes to trigger virtual overlays on smartphones, tablets or PCs. It bridges the gap between screens and the real world to create new experiences for brands and their customers.
  5. 5. © 2012 NÜKO Agency 5
  6. 6. © 2012 NÜKO Agency 6 PRACTICAL APPLICATIONS OF AR
  7. 7. © 2012 NÜKO Agency 7 PRACTICAL APPLICATIONS OF AR • Help your customers buy with more confidence • Put something tangible straight into the hands of your customers • Demonstrate project implementation phases before they’ve been constructed • Offer wider product ranges • Increase sales conversions and accelerate the buying process
  8. 8. © 2012 NÜKO Agency 8 ARCHITECTUAL & INTERIOR DESIGN TRIMLINE Sales Tool •AR & VR Versions •Visualise •Sell •Collaborate •Multi-purpose
  9. 9. © 2012 NÜKO Agency 9
  10. 10. © 2012 NÜKO Agency 10 PRODUCT SALES SHUTTER APP Sales Tool •Visualise •Choose •Purchase
  11. 11. © 2012 NÜKO Agency 11 • Reading an article • Place Tracking Marker • Scan with smart phone / tablet • Order immediately
  12. 12. © 2012 NÜKO Agency 12
  13. 13. © 2012 NÜKO Agency 13
  14. 14. © 2012 NÜKO Agency 14 MARKETING & ADVERTSING • Golden Ticket • Loyalty Apps • Mixed Media Augmented Reality Advertising
  15. 15. © 2012 NÜKO Agency 15 ENTERTAINMENT • Facilitate UGC and sharing • Record clips and upload to campaign site • Brand engagement • High levels of interactivity
  16. 16. © 2012 NÜKO Agency 16
  17. 17. © 2012 NÜKO Agency 17 TYPES OF AUGMENTED REALITY •Desktop •Mobile •Event •Location based •SLAM technology •Eyewear
  18. 18. © 2012 NÜKO Agency 18 DESKTOP
  19. 19. © 2012 NÜKO Agency 19 MOBILE
  20. 20. © 2012 NÜKO Agency 20 EVENT
  21. 21. © 2012 NÜKO Agency 21 LOCATION BASED
  22. 22. © 2012 NÜKO Agency 22 SLAM
  23. 23. © 2012 NÜKO Agency 23 EYEWEAR
  24. 24. © 2012 NÜKO Agency 24 BREAK
  25. 25. © 2012 NÜKO Agency 25 AUGMENTED REALITY IN USE
  26. 26. © 2012 NÜKO Agency 26 DIRECT MAIL • Interactive brochures • Interior views of site • Bridges from print to digital (measure effectiveness)
  27. 27. © 2012 NÜKO Agency 27 LYNX EXCITE ANGEL AMBUSH LONDON VICTORIA • Leveraging footfall • Allowing brand interaction • Viral effect / Wow factor • Sharable content
  28. 28. © 2012 NÜKO Agency 28 GQ MAGAZINE PUBLISHING CROSS PLATFORM • Giving print dimension • Bridging gap between print and technology • Point your mobile at Teblow’s photo, triggers video commentary by ESPN
  29. 29. © 2012 NÜKO Agency 29 BMW MECHANICS
  30. 30. © 2012 NÜKO Agency 30 HEADS UP DISPLAY FUTURE OF AR?
  31. 31. © 2012 NÜKO Agency 31 INTERACT & PLAY
  32. 32. © 2012 NÜKO Agency 32 TASK
  33. 33. © 2012 NÜKO Agency 33 TASK • What is the nature of your business? • What is the product or service you think would be suitable for an AR app? • Target audience? • Is the product / service exclusive to you? If not, who else sells it? • Tell us how AR would revolutionise your business
  34. 34. © 2012 NÜKO Agency 34 SUMMARY • There are practical applications for AR • It allows any advertiser to bring the possibility of purchase closer • Mobile usage is high; use GPS to trigger information • Use AR to launch intuitive, brand-engaging experiences • Put the end-product in the hands of your customer, regardless of the size
  35. 35. © 2012 NÜKO Agency 35 THE END Emil Torjussen Guy Wilcox

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