Build Your Arts Marketing Department to Endure and Manifest Change
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Leadership and management in Arts Marketing presented by Jeffrey Golde and Tahra Millan at NAMPC 2016. This session introduces 3 tools and 4 principles to guide hiring - developing - retaining your arts marketing team.
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Build Your Arts Marketing Department to Endure and Manifest Change
- 1. Build and Sustain Your Marketing Department to Endure and Manifest Change Jeffrey Golde Management and Strategy Consultant, Golde Consulting Tahra Millan VP/Chief Marketing Officer, Caramoor Center for Music and the Arts Columbia Business School FUELING CHANGE: #NAMPC 2016
- 2. 2 Tahra Jeffrey Organizations we’ve worked with
- 3. 3 3 Steps to Team Building 1 Hire 2 Develop 3 Retain
- 4. 4 Hiring You are Hiring a Marketing Manager
- 6. Hiring 6 HU·MAN CAP·I·TAL The skills, knowledge, and experience possessed by an individual, viewed in terms of their value to an organization.
- 8. Develop GUIDE DIRECT DELEGATE Low Skill Low Will High Will High Skill EXCITE 8
- 10. 10 Social Style Need, Orientation and Backup Behavior Analytical Need: To be right Orientation: Thinking Backup: Withdraws Amiable Need: Personal Security Orientation:Relationships Backup: Goes Along Driving Need: Results Orientation: Action Backup: Takes Charge Expressive Need: Approval Orientation: Spontaneity Backup: Confronts Retain ASKS TELLS CONTROLSEMOTES
- 11. 11 Paint the Big Picture/ Map out the Plan 1 Retain/Attributes of Leadership Provide the larger context, purpose and meaning and connect it to a state of action. Infuse inspiration and passion.
- 12. 12 Retain/Attributes of Leadership Embody quick thinking and adaptability 2 Serve as a role model for the qualities and characteristics you value.
- 13. 13 Retain/Attributes of Leadership Create a process model3 “Individuals want to feel free, but comfortable with constraints.”
- 14. 14 Retain/Attributes of Leadership Invest in your people4 Teach thinking vs. Teaching doing
- 16. Connect with us! Jeffrey Golde jeffreygolde@gmail.com https://www.linkedin.com/in/jeffrey-golde-5480b730 Tahra L. Millan tahra@caramoor.org https://www.linkedin.com/in/tahramillan Thank you 16
- 18. 18 More on Social Styles: http://smallworldalliance.com/free-business-tools.html Thinking Fast and Slow by Daniel Kahneman Give and Take by Adam Grant Appendix
- 19. 19 1. How involved in the problem solving? 2. How frequently like to be updated? 3. Most effective way to communicate with you? 4. How do you like to work in meetings? 5. What types of written materials do you prefer? 6. When do you prefer to read written materials? 7. How do you feel about time and agendas? 8. What other communication norms matter to you? Let your team know your communication preferences. Make sure you understand theirs. Appendix
- 20. 20 Appendix
- 21. 21 Appendix
- 22. 22 Appendix
- 23. 23 Appendix
- 24. 24 Appendix