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Learn more about our members at:  www. psnetwork.ca   Del Chatterson Michael Hiles & Associates Inc.   Michael Hiles  Stev e Kraml Chris Murray   Vince Santaguida   Margot E. Uson Morrie Weinberg Robin Whitrod , CA Morrie Weinberg  & Associates Inc. Gillian Leithman Marco Della Rocca
Strategies for Meeting Entrepreneurial Challenges By Chris Murray Margot Uson  Del Chatterson
[object Object],[object Object],[object Object]
Success Strategies for  Internet Marketing Chris Murray Professional Internet Marketing Consultant
Presentation Points ,[object Object],[object Object],[object Object],[object Object]
Where are the marketing  dollars going ?
 
Average Cost Per Lead
[object Object],[object Object],[object Object],[object Object],Methods
Search Engine Optimization (SEO)
 
Paid Search Marketing  (Pay Per Click  PPC)
 
 
Do Your Research Keywords What are prospects looking for? - Review data for search volumes and opportunities Competitors What are they doing online? - SEO, PPC Keywords, Ads?
[object Object],[object Object],[object Object],Conversion Architecture
Measure
Collect Analytics
[object Object],[object Object],Set and Review Benchmarks
Lifetime Value of a Client
Traditional Client Acquisition Cost
Online Client Acquisition Cost
Review and Adjust
Strategies for Success Understand your   opportunities Do your market research Measure, Review, Adjust
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Winning The War for Talent  Managing Three Generations in the Work Place
Ideas for Managing Generations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Baby Boomers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Generation X ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Generation Y ,[object Object],[object Object],[object Object],[object Object]
CARE Concept CARE COMMUNICATION ADVANCEMENT RECOGNITION ENVIRONMENT
Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advancement ,[object Object],[object Object],[object Object],[object Object],[object Object]
Recognition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Environment ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],Recruit Train Supervise Retain Manage  Relationships Focus Evolve Motivate ,[object Object],[object Object],[object Object]
Implementing CARE ,[object Object],[object Object],[object Object],[object Object]
THANK YOU. Questions?
Del Chatterson Creative, Practical Business Solutions. Delivered.
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Usually # 1
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU. Questions? Del Chatterson
Del Chatterson Michael Hiles & Associates Inc.   Michael Hiles  Stev e Kraml Chris Murray   Vince Santaguida   Margot E. Uson Morrie Weinberg Robin Whitrod , CA Morrie Weinberg  & Associates Inc. Learn more about our members at:  www. psnetwork.ca   This presentation can be found at:  www.psnetwork.ca/resources.php Gillian Leithman Merci et Bonne Journ é e Marco Della Rocca

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