Positioning Your Organization to Attract and Retain Top Talent - Jobstreet.com HR Networking Event 2007

POSITIONING YOUR ORGANISATION TO ATTRACT AND RETAIN TOP TALENT Case Study of CNI’s Journey Kenny Ong CNI Holdings Berhad

Contents: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Background & Philosophy The anchor for all decisions

Before we start… ,[object Object],[object Object],[object Object],[object Object]

About: CNI ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A. Background & Philosophy Principles Background & Implications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Background: The Four Desperates 1. Desperate Competition 2. Desperate Consumer 3. Desperate Achievers 4. Desperate Changes

The 51.28% Theory ,[object Object],[object Object],[object Object]

Philosophy Ultimate Objective of Marketing: “ Get more people, to buy more things, more frequently, at higher prices.” Sergio Zyman “ Retention and Loyalty are useless if No Conversion is happening.”

Philosophy “ Retention and Loyalty are useless if No Conversion is happening.” “ Retention and Loyalty are useless if No Performance is happening.”

Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Philosophy ,[object Object],HBR March/April 1996

A. Background & Philosophy Principles HR Philosophy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Positioning Retain, Remove, Refuse

Positioning ,[object Object],[object Object]

Positioning ,[object Object],[object Object],[object Object]

Attraction & Retention Plans Target. Experience. Bingo

Targeting: Identify and Attract ,[object Object], : A Talent for others does not mean a Talent for you

CNI’s Talent Profile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Targeting: Identify and Attract Group I (Talent Pool) ,[object Object],2 3 4 5 PERFORMANCE 2 3 4 5 POTENTIAL

Targeting: Identify and Attract Group I (Talent Pool) Group II (  Potential) Group III (  Performance) Group IV (Counseling) 2 3 4 5 2 3 4 5 PERFORMANCE POTENTIAL ,[object Object]

**Additional Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Targeting: Identify and Attract Retention Experience Swing Ex Oppose

Attract ,[object Object],[object Object]

Attract ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Attract: HR and Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]

Retention 1: Experience ,[object Object],Solution Strategy: Talent Management Plan

Loyalty 1: Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Loyalty 2: Swing ,[object Object],Solution Strategy: Improve your Q12, or Try Your Best, or Live with It

Loyalty 1: Experience ,[object Object],Philosophy OJT, Mentoring, Big-5, LP, PDP, SDP, Projects, P/P Grid, SP Table, PDP, Premium, Q12, C&B , ACDP, SCL, Transfers, Events, Recognition P/P Grid, Q12, PA, SDP, SP Selection Development Motivation Evaluation

Strategy: C&B ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Loyalty 2: Swing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Dangers of Direct Incentives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Try Your Best… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Issues, Mistakes, and Lessons If at first you don’t succeed, don’t try skydiving

Issues and Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Mistakes and Lessons ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

More problems we faced ,[object Object],[object Object],[object Object],[object Object],[object Object]

Start Up & Summary The end of the Beginning

For Starting Up… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Summary ,[object Object],[object Object],[object Object]

Thank You. soft copy of slides: http://totallyunrelatedrandomanddebatable.blogspot.com/

Positioning Your Organization to Attract and Retain Top Talent - Jobstreet.com HR Networking Event 2007

Recommended

Recommended

More Related Content

What's hot

What's hot (19)

Viewers also liked

Viewers also liked (20)

Similar to Positioning Your Organization to Attract and Retain Top Talent - Jobstreet.com HR Networking Event 2007

Similar to Positioning Your Organization to Attract and Retain Top Talent - Jobstreet.com HR Networking Event 2007 (20)

More from Kenny Ong

More from Kenny Ong (20)

Recently uploaded

Recently uploaded (20)

Positioning Your Organization to Attract and Retain Top Talent - Jobstreet.com HR Networking Event 2007