4. History
• Founded in 1934 by Hans Trukenpolz in
Mattighofen, Austria.
• Car and motorcycle repair shop dealing primarily
in metal workings.
• Bike manufacturing due to low business in the
metal workshop.
• The company expanded throughout Austria Once
Ernst Kronreif becames partner in the Trukenpolz
company, the name is changed to KTM.
5. FOUNDER Hans Trunkenpolz, Ernst Kronreif
Headquarters Mattighofen, Austria
Area served Worldwide
Products Motorcycles, sports cars
Production output 203,423 vehicles
Revenue €1.14 billion
Operating income €102.8 million
Net income €72.1 million
No. of employees 2931
Divisions KTM Sportmotorcycle GmbH
Husqvarna Motorcycles GmbH
7. Ktm’s vision and mission
• Vision
Being the most sought for company in petrochemicals
distribution by our clients with our existence, strength,
reliability, and consistency.
• Mission
Being the leader company in all the regions we
operate, where our stakeholders are happy to work
with, employees are proud to be a part of and
shareholders get the best returns to their invesments,
while respecting to the society we operate in and the
environment at the highest possible level.
8. MILE STONES
• 1953-Businessman Ernst Kronreif became a
sizable shareholder of the company which was
then renamed and registered as Kronreif &
Trunkenpolz Mattighofen
• 1954-KTM started serial production of R100.
With just 20 employees, motorcycles were
built at the rate of three per day.
• 1955- Tourist 125cc model was developed
9. CONTD..
• 1957- KTM's first moped, called Mecky was
launched
• 1988- US subsidiary KTM North America Inc.
was founded in Lorain, Ohio. International
business then amounted to 72% of the
company turnover.
• 1994- It started production of Duke series of
road motorcycles.
13. subsidiaries
• KTM-Racing AG (Switzerland, 100%)
• KTM-Sportmotorcycle India Private Ltd. (India, 100%)
• KTM Sportmotorcycle GmbH (100%, distribution of
motorcycles and parts)
• Husqvarna Motorcycles GmbH (100%, distribution of
motorcycles and parts)
• KTM Sportcar GmbH (100%, production and distribution of
the KTM X-Bow)
Furthermore, KTM Sportmotorcycle GmbH and Husqvarna
Motorcycles GmbH operate 24 respectively 7 distribution
subsidiaries worldwide, most of them in European and Asian
countries and in the US.
14. Joint venture
• Bajaj Auto is an Indian Two wheeler and Three
wheeler manufacturing company
• It holds 48% of Stacks in KTM presently from 2013
• Bajaj announced that it would jointly develop two
new 125CC and 200CC bikes for Europe and Far East
• Sales dropped by 30% of KTM during the global
credit crisis 4 years ago.
• Needed Strong Backup.
• Rajiv bajaj being MD of Bajaj Auto proved to be Great
supporter
15. SWOT Analysis
STRENGHTS
• A Global brand name
• Known for durability and performance.
• Highest BHP in segment
• Cost effective.
• Low maintenance.
• Higher gas mileage.
16. WEAKNESS
• Low market presence
• Will take time to be accepted.
• Primarily meant for single rider comfort
• A misnomer to be a very expensive
motorcycle.
17. OPPORTUNITIES
• INDIA - a potential market as it was an
untapped market for performance bikes.
• No direct competition in the cost and
performance segment.
• Front runners to conduct organized races for
KTM Duke owners.
18. THREATS
• New entrants from competitors who have
higher market presence.
• Traffic congestions and bad city roads.
• Rise in fuel prices.
• Primary 2 wheeler segment is dominated by
high mileage motorcycles or scooters.
19. KTM IN INDIA
• KTM launched it’s first bike in India on Jan 24
2012.
With Two series
• 1. Duke 200 [1.49lakh]
• 2. Duke 390 [2.03lakh]
• Instant hit among the biking fraternity.
• KTM organizes official events all overthe country
to promote safe riding.
• Eg. ORANGE DAY – Track event and ORANGE RIDE
– Street legal rides
20. Duke 390
• The elder brother of the Duke 200. The Duke 390
is double as powerful but weight just as much as
its younger sibling.
• Practical and affordable.
• All terrain motorcycle.
• Superior handling capabilities
• State of the art technology
• Front runner in the 400cc segment in INDIA.
22. KTM 200 Duke
• The KTM 200 Duke is a standard or "naked" motorcycle
made by KTM and sold in most markets worldwide.[
• It has a single-cylinder, four-stroke , spark ignition
liquid cooled engine.
• It has six-speed gearbox with the gear ratios and a
cable actuated multi-disc clutch.
• The bike has an underbelly exhaust and a three-
chamber silencer positioned close to its centre of
gravity.
• The Duke 200 is manufactured at bajaj autos Chakan
Plant in India.
24. KTM Car X-BOW
• The X-Bow name of KTM’s first car
• Release date late 2008
• Plans to enter in racing circuits
• 0-60 in 3.9 seconds
• Top speed 217 MPH
• Weight 700 lbs.
• Powered by an Audi Engine
30. WHO DO WE SELL TO?
• Frequent long distance riders – Experiential
riders.
• Those who are interested in performing stunts
• Those who want to portray a Macho image.
• Those who lay emphasis on sheer riding quality
in a bike.
• Those who wish to get noticed, trying to portray
an unstoppable image.
• Urban lifestyle. The wannabes.
