maruti suzuki overview


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maruti suzuki overview

  2. 2. OPEN SYSTEM<br />INPUTS:<br />Manpower<br />Raw materials<br />Finances<br />Technology<br />R & D <br />TRANSFORMATION PROCESS:<br />Dimensions <br />Strategies<br />Structure<br />Marketing<br />Sales network<br />OUTPUTS:<br />Customer Satisfaction<br />Accountability<br />Social responsibility<br />
  3. 3. VISION: <br />To be the leader in the Indian Automobile Industry, creating customer delight and increasing shareholders’ wealth; A pride of India.<br />CORE VALUES<br />
  4. 4. INPUTS<br />Raw materials<br />Raw materials primarily comprises steel coils , aluminum and paints.<br />Imported components are mainly purchased from Suzuki<br />Buy more parts locally to offset any adverse impact of foreign currency fluctuations<br />vendors work in close coordination with MSIL<br />MSIL has a delivery instruction system <br />
  5. 5. INPUTS<br />Manpower<br /><ul><li>It contains 7525 employees
  6. 6. 4,000 service technicians
  7. 7. 730 engineers in R & D</li></ul>FINANCE<br /><ul><li>As of May 10 2007, Govt. of India sold its complete share to Indian financial institutions.
  8. 8. MSIL has a good network of internal resources to finance the company’s operations, expansion plans as well as capital investments.</li></li></ul><li>
  9. 9. INPUTS<br />Technology<br />The IT applications of MSIL runs are mostly enterprise wide.<br />Systems at the shop floor is connected to the central database .<br />To ensure reliability, MSIL chose a meshed network.<br />MSIL has also implemented an enterprise management system, called Unicenter TNG.<br />CRM provides centralized access to the dealers and provides the best service network.<br />
  10. 10. INPUTS<br />Research and development<br /><ul><li>The basic objective of the R&D facility is to provide for full vehicle development and designing of vehicles to suit the specific needs of the Indian customer and component durability testing and performance evaluation.
  11. 11. R & D centre is getting ready to develop the first dual fuel engine.
  12. 12. The test course would provide for high-speed evaluation and will also be used for conducting acceleration tests.</li></li></ul><li>Dimensions of organizational design<br />Size<br /> Maruti has half of the market share in passenger car market<br /> It has 600 outlets spread over 393 towns and cities.<br /> It has 500 dealers with strong network.<br /> 2,744 workshops across 1,139 cities.<br />Culture<br /> Japanese culture imbibed in the employees like same uniform, common canteen etc.,<br /> Unique identity to its employees, equal rights for decision making.<br />
  13. 13. Dimensions of organization design<br />Environment<br /><ul><li>Threats from the new players
  14. 14. Threat from substitutes: Low to medium
  15. 15. Government policies </li></ul>Technology<br /><ul><li>Recently, the company has introduced a peppy k series engine for its new car, Maruti Suzuki A-star.
  16. 16. It is planning to develop hybrid, electrical, and multi-fuel engines.
  17. 17. Manufacturing Global cars that is fuel-efficient and lower on CO2 emissions.</li></li></ul><li>TRANSFORMATION PROCESS<br />SRATEGIES FOLLOWED BY MSIL<br />Pricing strategy - catering to all segments<br />Offering one stop shop to customers or creating different revenue streams<br />Repositioning of maruti products<br />Customer centric approach<br />Committed to motorizing India<br />
  18. 18. Organization structure<br />
  19. 19. STRUCTURE<br />
  20. 20. Management<br /><ul><li>The Company has a multi-tier management structure, comprising the Board of Directors at the top and followed by Managing Executive Officers, Executive Officers and Divisional Heads.</li></ul>MSIL divided management into three levels they are<br />Division<br /> Department<br /> Section <br /><ul><li>Japanese management techniques and cooperation with Suzuki motor corporation provides a different platform and exposure altogether.
  21. 21. Fun element in MSIL</li></li></ul><li>Transformation process<br />Marketing<br />Maruti’s marketing objective is<br />To continually offer the customer new products and services that Reduce the customer’s cost of ownership of our cars; and<br />Anticipate and address the customer’s needs and preferences in all aspects and stages of car ownership, to provide what MSIL refer to as the “360 degree customer experience.”<br />
  22. 22. Transformation process<br />Sales network<br />Dealer distribution network<br />MSIL has the largest network of dealers amongst car manufacturers in India more than 3,500 sales executives .<br /> Sales network is linked through the secure extranet-based information network. <br />Dealers agreement<br />Enhancing dealer performance<br />After sales service network<br />
  23. 23. Transformation process<br />
  24. 24. PRODUCTS<br /><ul><li>Maruti 800: Launched - 1983
  25. 25. Maruti Omni: Launched - 1984
  26. 26. Maruti Gypsy: Launched - 1985
  27. 27. Maruti Alto: Launched - 2000
  28. 28. Maruti Wagon-R: Launched - 2002
  29. 29. Maruti Versa: Launched - 2003
  30. 30. Maruti Grand Vitara Launched - 2004
  31. 31. Maruti Suzuki Swift: Launched - 2005
  32. 32. Maruti Suzuki SX4: Launched - 2007
  33. 33. Maruti Swift Dzire: Launched - 2008
  34. 34. Maruti Suzuki A-STAR: Launched - 2008
  35. 35. Maruti Suzuki Ritz: Launched - 2009
  36. 36. Maruti Suzuki Estilo: Launched - 2009</li></li></ul><li>Creating value to each of the customers<br /><ul><li>Authorized Service StationsService is a major revenue generator of the company. Most of the service stations are managed on franchise basis, where Maruti trains the local staff.
  37. 37. Maruti Insurance</li></ul> Launched in 2002 Maruti provides vehicle insurance to its customers with the help of the National Insurance Company, Bajaj Allianz, New India Assurance and Royal Sundaram<br />
  38. 38. Creating value to each of the customers<br /><ul><li>Maruti Finance</li></ul>Maruti had started two joint ventures Citicorp Maruti and Maruti Countrywide with Citi Group and GE Countrywide respectively to assist its client in securing loan<br /><ul><li>Maruti True Value</li></ul>One can buy, sell or exchange used Maruti vehicles with the help of this service in India.<br /><ul><li>Accessories
  39. 39. Maruti Driving School</li></li></ul><li>social responsibility<br />National Road Safety Mission launched - a nation-wide Social responsibility (CSR) initiative to train 500,000 people in safe driving in three years.<br />Targets reducing fresh water consumption and implement rain water harvesting.<br />The company is moving towards making its entire fleet of cars green with advanced and efficient technologies.<br />Promoting energy conservation.<br />
  40. 40.
  41. 41. Accolades :<br /> A-star as the &quot;Car of the year&quot;<br />A-star as the &quot;Best small car of the year&quot; <br />K10B Engine as the &quot;Automotive technology of the year&quot;<br />Maruti Suzuki as the &quot;Manufacturer of the year&quot; <br />
  42. 42. THANK YOU<br />