VISION: <br />To be the leader in the Indian Automobile Industry, creating customer delight and increasing shareholders’ wealth; A pride of India.<br />CORE VALUES<br />
INPUTS<br />Raw materials<br />Raw materials primarily comprises steel coils , aluminum and paints.<br />Imported components are mainly purchased from Suzuki<br />Buy more parts locally to offset any adverse impact of foreign currency fluctuations<br />vendors work in close coordination with MSIL<br />MSIL has a delivery instruction system <br />
730 engineers in R & D</li></ul>FINANCE<br /><ul><li>As of May 10 2007, Govt. of India sold its complete share to Indian financial institutions.
MSIL has a good network of internal resources to finance the company’s operations, expansion plans as well as capital investments.</li></li></ul><li>
INPUTS<br />Technology<br />The IT applications of MSIL runs are mostly enterprise wide.<br />Systems at the shop floor is connected to the central database .<br />To ensure reliability, MSIL chose a meshed network.<br />MSIL has also implemented an enterprise management system, called Unicenter TNG.<br />CRM provides centralized access to the dealers and provides the best service network.<br />
INPUTS<br />Research and development<br /><ul><li>The basic objective of the R&D facility is to provide for full vehicle development and designing of vehicles to suit the specific needs of the Indian customer and component durability testing and performance evaluation.
R & D centre is getting ready to develop the first dual fuel engine.
The test course would provide for high-speed evaluation and will also be used for conducting acceleration tests.</li></li></ul><li>Dimensions of organizational design<br />Size<br /> Maruti has half of the market share in passenger car market<br /> It has 600 outlets spread over 393 towns and cities.<br /> It has 500 dealers with strong network.<br /> 2,744 workshops across 1,139 cities.<br />Culture<br /> Japanese culture imbibed in the employees like same uniform, common canteen etc.,<br /> Unique identity to its employees, equal rights for decision making.<br />
Dimensions of organization design<br />Environment<br /><ul><li>Threats from the new players
Government policies </li></ul>Technology<br /><ul><li>Recently, the company has introduced a peppy k series engine for its new car, Maruti Suzuki A-star.
It is planning to develop hybrid, electrical, and multi-fuel engines.
Manufacturing Global cars that is fuel-efficient and lower on CO2 emissions.</li></li></ul><li>TRANSFORMATION PROCESS<br />SRATEGIES FOLLOWED BY MSIL<br />Pricing strategy - catering to all segments<br />Offering one stop shop to customers or creating different revenue streams<br />Repositioning of maruti products<br />Customer centric approach<br />Committed to motorizing India<br />
Management<br /><ul><li>The Company has a multi-tier management structure, comprising the Board of Directors at the top and followed by Managing Executive Officers, Executive Officers and Divisional Heads.</li></ul>MSIL divided management into three levels they are<br />Division<br /> Department<br /> Section <br /><ul><li>Japanese management techniques and cooperation with Suzuki motor corporation provides a different platform and exposure altogether.
Fun element in MSIL</li></li></ul><li>Transformation process<br />Marketing<br />Maruti’s marketing objective is<br />To continually offer the customer new products and services that Reduce the customer’s cost of ownership of our cars; and<br />Anticipate and address the customer’s needs and preferences in all aspects and stages of car ownership, to provide what MSIL refer to as the “360 degree customer experience.”<br />
Transformation process<br />Sales network<br />Dealer distribution network<br />MSIL has the largest network of dealers amongst car manufacturers in India more than 3,500 sales executives .<br /> Sales network is linked through the secure extranet-based information network. <br />Dealers agreement<br />Enhancing dealer performance<br />After sales service network<br />
Maruti Suzuki Estilo: Launched - 2009</li></li></ul><li>Creating value to each of the customers<br /><ul><li>Authorized Service StationsService is a major revenue generator of the company. Most of the service stations are managed on franchise basis, where Maruti trains the local staff.
Maruti Insurance</li></ul> Launched in 2002 Maruti provides vehicle insurance to its customers with the help of the National Insurance Company, Bajaj Allianz, New India Assurance and Royal Sundaram<br />
Creating value to each of the customers<br /><ul><li>Maruti Finance</li></ul>Maruti had started two joint ventures Citicorp Maruti and Maruti Countrywide with Citi Group and GE Countrywide respectively to assist its client in securing loan<br /><ul><li>Maruti True Value</li></ul>One can buy, sell or exchange used Maruti vehicles with the help of this service in India.<br /><ul><li>Accessories
Maruti Driving School</li></li></ul><li>social responsibility<br />National Road Safety Mission launched - a nation-wide Social responsibility (CSR) initiative to train 500,000 people in safe driving in three years.<br />Targets reducing fresh water consumption and implement rain water harvesting.<br />The company is moving towards making its entire fleet of cars green with advanced and efficient technologies.<br />Promoting energy conservation.<br />
Accolades :<br /> A-star as the "Car of the year"<br />A-star as the "Best small car of the year" <br />K10B Engine as the "Automotive technology of the year"<br />Maruti Suzuki as the "Manufacturer of the year" <br />