INTRODUCTION Maruti Udyog limited established in 1981. First production commenced in 1983 Gurgaon, India Competed to Hindustan motors by launching Maruti 800 in 1984. On 17th September,2001 Maruti Udyog was renamed to Maruti Suzuki India Limited. It is subsidiary of Suzuki Motor Corporation of Japan. Maruti has more than 6 million satisfied customers in India
Joint venture agreement with Suzuki Motor in 1983 with 26% of equity. In 1987 Suzuki raises equity to 40% In1992 Suzuki again raises equity up to 50% And Maruti become a non-government organization managed on the lines of Japanese management practices
ABOUT… Maruti has a network of 391 sales outlets across 230 cities all over India. The service network covers 1,113 towns and cities, bolstered by 2,142 authorized service outlets The companys change in strategy and emphasis on developing effective marketing communications was their highlights. Chairman : Mr. R. C Bhargava CEO : Shinzo Nakanishi
BRANDS OF MARUTI SUZUKI PVT. LTD. Historious car is Maruti 800 Maruti 800 - Launched 1983 - Largest selling car in India, until 2004 - cheapest car in India. (P) “Change ur life” Omni – 1984, 2 Face-Lifts(P) “Fits all” Gypsy – 1985 (P) “King” Wagon-R – 1999, 2 Face-Lifts.(P)”For the smtr race” Alto – 2000, Currently the largest selling car in India. 1 Face-Lift.(P) “Lets go” Versa(2003-) (P) “The joy for travelling together” Zen Estilo(2005-) (P) “ Shape ur world” Swift 1 very small face-lift(2005) (P & D) you‟re the fuel
BRANDS… Maruti Suzuki SX4 (May 2007- ) (P & D) “Men are back” Suzuki Grand Vitara Sports Utility Vehicle - July 2007. Imported(P) “Play it your way” Maruti DZiRE Sedan Version of swift - March 2008 (P & D) “The heart car” Suzuki Alto (Sold in India as the Maruti A-Star) Launched in 2008 December. “Stop @ nothing”Models of 2009 Suzuki Splash Ritz “Live the Moment”
ATTRACTING CUSTOMERS BY… Three compact car models - Alto, WagonR, and Zen -- competing with Hyundai Santro, Tata Indica, and Fiat Palio. In 2003,to attract customers Maruti launched novel offers like "Change Your Life" campaign. It also offered vehicle insurance for just -„Rupee One only„
THEIR PRIDE The sales figure in 1993 reached up to 1,96,820 vehicles. The company produced one million vehicles in March 1994. -“The first Indian Company to cross this milestone”. Maruti Suzuki, has sold 7,64,842 vehicles in 2007- 08, an increase of 13.3% compared to 6,74,924 vehicles sold in 2006-07. Their sales in the domestic market during march 2008 is 64,421 units. Wagon R and Zen were ranked first and third in the premium compact segment.
STRATEGY OF “WINNING” Maruti is clearly an “employer of choice” for automotive engineers and young managers from across the country. Nearly 75,000 . People are employed directly by Maruti and its partners. Maruti Suzuki sales is 75,109 vehicles in June 2009. This is the highest ever monthly export volume in the companys history. The company had sold a total of 61,247 vehicles in June 2008. Maruti‟s turnover rose 14.28 percent to Rs.21,453.86 crore last fiscal from Rs.18,773.27 crore the year before.
WHY DO CUSTOMER LIKES MARUTI? Maruti ranked highest in customer satisfaction with after-sales service. True value Driving school Authorized service station Insurance (2OO2) Genuine accessories
STRENGTHS Distributor network brand loyalty, Japan technology and Service distribution After sales service Cost-effective Low maintenance Indian middle-class Low price, High fuel efficiency,
OPPORTUNITY High end car segment Overseas market Improve handling Add extra features to small segment cars Attracting youth Export small cars
Threats Fuel price Foreign brands Price high of raw material Small car competitionKey competitors Tata Motors Hyundai Ford FIAT General Motors Honda
LATEST PLAN Fourth assembly plant will be scaled up to produce 3,00,000 cars a year by 2020. PRESENT SUPERSTARSuzuki Cervosport a Suzuki 660cc engine - as against Nanos 623cc - and wear a tag of around Rs 1.5 lakh on road.And second car is KIZASHI which is 1700cc with 18 lakh. .
MARKET RESPONSENumber of 31 March 2011 31 March 2010 IncreaseSales Outlets 933 802 131 addedCities covered by sales network 666 555 111 addedService Stations 2946 2740 206 addedCities covered by service 1395 1335 60 addednetworkMaruti Driving Schools 164 83 81 added
YET ANOTHER UNBEATABLE PRIDE IS… Indias Corps of Military Police personnel patrolling the Wagah border crossing in the Punjab in a Maruti Gypsy.