Bajaj auto manendra

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Founder - Jamnalal Bajaj
Year of Establishment -1926
Industry Automotive - Two & Three Wheelers Business
Group -The Bajaj Group
Listings & its codes BSE - Code: 500490; NSE - Code: BAJAJAUTO

Published in: Automotive, Business, Technology
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Bajaj auto manendra

  1. 1. Manendra Shukla
  2. 2. HAMARA BAJAJ INSPIRING CONFIDENECE DISTINCTLY AHEAD
  3. 3. Why Bajaj Auto Ltd ? <ul><li>Proud Indian MNC </li></ul><ul><li>Be at the forefront of Technological Innovation </li></ul><ul><li>World class manufacturing </li></ul><ul><li>Employee friendly work practices </li></ul><ul><li>Fair and Transparent Annual and Quarterly PMS </li></ul><ul><li>Superior “Quality of Life” </li></ul>
  4. 4. Identity of Company <ul><li>Founder - Jamnalal Bajaj </li></ul><ul><li>Year of Establishment -1926 </li></ul><ul><li>Industry Automotive - Two & Three Wheelers Business </li></ul><ul><li>Group -The Bajaj Group </li></ul><ul><li>Listings & its codes BSE - Code: 500490; NSE - Code: BAJAJAUTO </li></ul><ul><li>Headquaters-Pune,Maharashtra,India </li></ul><ul><li>Presence: Distribution network covers 50 countries. </li></ul>
  5. 5. History <ul><li>1960: Bajaj Auto became a public limited company. Rahul Bajaj becomes the Indian licensee for Vespa scooters. </li></ul><ul><li>1970: A number of new models were introduced. The company had produced 100,000 vehicles having an annual turnover of Rs 72 million at that time. </li></ul>
  6. 6. <ul><li>1977 :The technical collaboration agreement with Piaggio of Italy expired. </li></ul><ul><li>1981:The Bajaj M-50 debuted. </li></ul><ul><li>1986-87:in this fiscal year it introduced the Bajaj M-80 and the Kawasaki Bajaj KB100 motorcycles. </li></ul>
  7. 7. <ul><li>1994-95:Bajaj Auto produced one million vehicles in the fiscal year. Bajaj also signed development agreements with two Japanese engineering firms, Kubota and Tokyo R & D. </li></ul><ul><li>1998-99 : several new designs and a dozen upgrades of existing scooters came out. In late 1999, Rahul Bajaj made a bid to acquire ten percent of Piaggio for $65 million </li></ul>
  8. 8. <ul><li>2003: Pulsar DTS-i and Bajaj Wind 125-The World Bike was launched. In the executive motorcycle segment, its Caliber 115 &quot;Hoodibabaa!&quot; was launched. 1,07,115 Motorcycles sold in a month. </li></ul><ul><li>2004:Bajaj Discover DTS-i, New Bajaj Chetak 4 stroke with Wonder Geaf and Bajaj CT100 launched. Bajaj also unveils new brand identity, logo and brand line. </li></ul><ul><li>2005: Bajaj Avenger and Bajaj Wave launched </li></ul>
  9. 9. Objective <ul><li>To cater the market needs of transportation by providing 2 wheeler and 3 wheeler vehicles. </li></ul><ul><li>Goal </li></ul><ul><li>To catapult Bajaj Auto as the country‘s largest automobile company . </li></ul>
  10. 10. Vision <ul><li>To attain World Class Excellency by demonstrating Value added Products to customers. </li></ul><ul><li>Mission </li></ul><ul><li>Focus on value based manufacturing Continual Improvement Total elimination of wastes Pollution free & safe environment. </li></ul>
  11. 11. Organizational Structure Hierarchy Designation Rahul Bajaj Chairman Madhur Bajaj Managing Director Rajiv Bajaj Executive Director Sanjiv Bajaj President (New Projects) Eric Vas President (Research & Development) Abraham Joseph President (Engineering)
  12. 12. Marketing Division
  13. 13. Bajaj
  14. 14. Product <ul><li>Pulsar </li></ul><ul><li>Discover </li></ul>
  15. 15. product <ul><li>Bajaj wave </li></ul><ul><li>Bajaj platina </li></ul>
  16. 16. Price <ul><li>Bajaj auto sets various prices for various segments </li></ul><ul><li>Economic Segments </li></ul><ul><li>Middle Segments </li></ul><ul><li>Premium Segments </li></ul>
  17. 17. Place <ul><li>Bajaj auto ramping up dealership </li></ul><ul><li>Global presence </li></ul>
  18. 18. Promotion <ul><li>On road promotion </li></ul><ul><li>Sponsoring various events and TV programs </li></ul><ul><li>Advertising through print and digital media </li></ul>
  19. 19. <ul><li>Major Marketing Strategies </li></ul>
  20. 20. BCG Matrix HIGH LOW LOW HIGH RELATIVE MARKET SHARE G R O T H R A T E STAR Discover 135cc QUESTION MARK ??? Ninja CASH COW Pulsar 150, 180, 200,220, Discover, Platina DOG Avenger Bajaj Chetak
  21. 21. SWOT Analysis
  22. 22. Strengths <ul><li>Product design and development capabilities </li></ul><ul><li>Extensive Research and Development focus </li></ul><ul><li>Widespread distribution network </li></ul>
  23. 23. Weaknesses <ul><li>Not a Globally recognizable brand( unlike the JV partner Kawasaki) </li></ul>
  24. 24. Opportunities <ul><li>Double digit Growth in 2 wheelers market </li></ul><ul><li>More maturity and movement towards higher end motorcycles </li></ul><ul><li>Demerger of Hero Honda </li></ul>
  25. 25. Threats <ul><li>The competition catches up any new innovation in no time </li></ul><ul><li>Margin getting squeezed from both the direction i.e. from price as well as cost </li></ul>
  26. 26. <ul><li>Operations </li></ul>
  27. 27. Plant Wise Production PLANT 2009-10 2010-11 Chakan 12,00,000 12,00,000 Waluj 18,60,000 20,40,000 Pantnagar 12,00,000 18,00,000 TOTAL 42,60,000 50,40,000
  28. 28. Exports, Geographical Spread
  29. 29. Research & Development <ul><li>Manpower </li></ul><ul><li>Facilities </li></ul><ul><li>Technology </li></ul>
  30. 31. Capacity Expansion & New Projects
  31. 33. HR Activities <ul><li>HR Philosophy </li></ul><ul><li>Training </li></ul><ul><li>Performance Appraisal </li></ul><ul><li>Total Quality Management(TQM) </li></ul><ul><li>Industrial Relation(IR) </li></ul>
  32. 34. <ul><li>HR Philosophy </li></ul><ul><li>Training </li></ul><ul><li>Type of Training:- </li></ul><ul><li>Behavior Training- For all level. </li></ul><ul><li>Functional training- for all level. </li></ul><ul><li>Potential Related Training-For all level. </li></ul><ul><li>Multi-Skill Training-workmen & Junior staff. </li></ul>
  33. 35. <ul><li>Performance Appraisal </li></ul><ul><li>Executive </li></ul><ul><li>Non-Executive </li></ul><ul><li>Total Quality Management(TQM) </li></ul><ul><li>Concept of TQM </li></ul><ul><li>Quality Control </li></ul><ul><li>Industrial Relation(IR) </li></ul>
  34. 36. J b
  35. 37. System of Accounting <ul><li>The Company follows the mercantile system of accounting and recognizes income and expenditure on an accrual basis except in case of significant uncertainties. </li></ul><ul><li>Financial Statements are prepared under the Historical cost convention. These costs are not adjusted to reflect the impact of changing value in the purchasing power of money. </li></ul>
  36. 38. System of Accounting (Conti…) <ul><li>Revenue recognition:- </li></ul><ul><li>Domestic Sales are accounted for on dispatch from the point of sale. </li></ul><ul><li>The Company recognizes income on accrual basis. </li></ul><ul><li>Dividend is accrued in the year in which it is declared whereby a right to receive is established. </li></ul><ul><li>Profit/loss on sale of investments is recognized on the contract date. </li></ul>
  37. 39. Balance Sheet All Figures Are In Rs. Crore 1. SOURCES OF FUND 2011 2010 1.SHAREHOLDER' FUNDS         A) SHARE CAPITAL 289.37   1,446.80   B) RESERVE & SURPLUS 4,620.85   2,783.66       4,910.22   2928.34 2.LOAN FUNDS         A) SECURED LOANS 23.53   12.98   B) UNSECURED LOANS 301.62   1,325.60       325.15   1338.58 3.DEFERRED TAX ADJUSTMENTS         A)DEFERRED TAX LIABILITIES 197.70   191.81   B) DEFERRED TAX ASSETS -167.99   -190.12       29.71   1.69 TOTAL   5,265.08   4,268.61
  38. 40. Balance Sheet All Figures Are In Rs. Crore 2. APPLICATION OF FUNDS 2010-11 2009-10 1.FIXED ASSETS         A) GROSS BLOCK 3,390 3,379.25 B) LESS: DEPRECIATION 1,912.45 1,899.66 C) NET BLOCK 1,478.43 1,479.59 D) CAPITAL WORK -IN-PROGRESS 69.86 41.52   1,548.29 1521.11 2. TECHNICAL KNOW-HOW 4.28 --- 3. INVESTMENT 4,795.20 4,021.52 4. CURRENT ASSTES, LOAN & ADVANCES A) INVENTORIES 547.28 446.21 B) SUNDRY DEBTORS 362.76 239.45 C) CASH AND BANK BALANCE 556.49 101.41 D) OTHER CURRENT ASSETS 216.42 139.36 E) LOANS AND ADVANCES 1,189.64 657.40   2,872.59 1,583.83 LESS: CURRENT LIABILITIES AND PROVISIONS A) LIBIALITIES 2,426.65 2,026.25 B) PROVISIONS 1,528.63 831.60   3,955.28 2,857.85 NET CURRENT ASSETS (1,082.69) (1,274.02)   TOTAL 5,265.08 4,268.61
  39. 41. Profit & Loss A/C All Figures Are In Rs. Crore PARTICULARS 2010-11 2009-10 SALES 16,931.53 12,118.08 LESS: EXCISE DUTY 933.41 609.58 NET SALES 15,998.12 11,508.50 OTHER INCOME 976.62 534.98   16,974.74 12,043.48 EXPENDITURE MATERIALS 11,798.81 8,070.44 OTHER EXPENSES 1,441.86 1,273.65 INTEREST 1.69 5.98 DERECIATION 122.84 136.45   13,365.20 9486.52 LESS: EXPENSES INCLUDED IN ABOVE ITEMS 16.66 13,348.54 15.67 9,470.85  
  40. 42. Profit & Loss A/C All Figures Are In Rs. Crore PARTICULARS 2010-11 2009-10 OPERATING PROFIT (Before tax & exceptional items) 3,626.20 2572.63 EXCEPTIONAL ITEMS SURPLUS ON PRE-PAYMENT OF SALES TAX 826.82 -- PROVISON FOR DIMINUTION IN VALUE OF INVESTMENT IN Bajaj Auto . (102.27) -- EXPENITURE INCURRED FOR VRS -- (183.30) VALUATION GAINS OF DERIVATIVE HEDGING -- 21.80   724.55 (161.50) PROFIT BEFORE TAXATION 4350.75 2411.13 TAXATION CURRENT TAX 983.00 712.62 DEFERRED TAX 28.02 (5.12) 1,011.02 707.50 PROFIT AFETR TAX 3339.73 1703.63 PRIOR PERIOD EXPENSES -- 0.90 PROFIT FOR THE YEAR 3339.73 1703.63 BALANCE BROUGHT FORWARD FROM (P.Y) 854.99 -- Adj. DEFERRED TAX ASSETS -- (2.62) PROFIT AVAILABLE FOR APPROPRIATION 4,194.72 1,700.11
  41. 43. Highlights <ul><li>Net sales and other operating income grew by 28.42% to over Rs.4813.45 Crore . </li></ul><ul><li>Operating profit before tax (PBT) grew by 29.5% to almost Rs.1,053.57 crore , and was over 6.5% of net sales and other operating income. </li></ul><ul><li>Profit after tax (PAT) grew by 49% to Rs.1,637 crore </li></ul>
  42. 44. Corporate Social Responsibility
  43. 45. Education <ul><li>Shiksha Mandal Wardha </li></ul><ul><li>Education of eligible bright Backward students </li></ul>
  44. 46. Health <ul><li>Bajaj - YCM Hospital A.R.T. Centre for HIV/Aids – Pimpri </li></ul><ul><li>Kamalnayan Bajaj Hospital – Aurangabad </li></ul>
  45. 47. Self Reliance <ul><li>Jamnalal Bajaj Seva Trust </li></ul><ul><li>Institute of Gandhian Studies </li></ul>
  46. 48. Environment & Natural Resources <ul><li>Jankidevi Bajaj Gram Vikas Sanstha </li></ul>
  47. 49. Awards & Accolades <ul><li>Pulsar- AME 2010 Most Efficient Use of Branded Content </li></ul><ul><li>Discover DTS-I CNBC Overdrive 2010 Storyboard </li></ul><ul><li>Auto Commercial of the Year (Bike). </li></ul><ul><li>Bajaj Auto NDTV Profit Car & Bike Awards 2010 Best </li></ul><ul><li>Integrated Campaign 2 Wheeler. </li></ul><ul><li>Pulsar Mania Effie Awards 2009Category: Consumer Durables </li></ul>
  48. 50. <ul><li>2009: Bajaj Pulsar 150 & 180 upgrade launched </li></ul><ul><li>2008: Bajaj Pulsar 220 bags IMOTY award </li></ul><ul><li>2005: Bajaj Discover DTS-i was chosen as Bike of the Year </li></ul><ul><li>and Indigenous Design of the Year by Overdrive Awards. </li></ul><ul><li>2003· Bajaj Pulsar 180 DTS-i chosen as Wheels Viewers Choice Two Wheeler of the Year and Best Two Wheeler by BBC World Wheels Award. </li></ul><ul><li>2002· Bajaj Pulsar chosen as Most Exciting Bike of the Year by OVERDRIVE Awards. · Bajaj Eliminator chosen as Bike of the Year by OVERDRIVE Awards. </li></ul><ul><li>2001· Bajaj Eliminator chosen as Most Exciting Bike of the Year by OVERDRIVE Awards. </li></ul>
  49. 51. References:- <ul><li>Sites:- </li></ul><ul><li>www.google.com </li></ul><ul><li>wikipedia.org </li></ul><ul><li>www.bajajauto.com </li></ul><ul><li>Magazine </li></ul><ul><li>Forbes  </li></ul>
  50. 53. Thank You…

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