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Retail Store Layout
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- 2. CONTENTS • Introduction • Factorsto consider for a store layout • Importance of Store Layout • Types of Store Layout • Conclusion
- 3. Introduction • A storelayout is the design in which a store's interior is set up. • Effective layouts are designed to expose customers to the most products possible in the given amount of floor space available • Store layouts generally show the size and location of each department, any permanent structures, fixture locations and customer traffic patterns. • Each floor plan and store layout will depend on the type of products sold, the building location and how much the business can afford to put into the overall store design
- 4. Factors to considerfor a store layout • Effective Use of Space: To break up the store into logical and functional areas such as POS, Back Office, Changing Rooms, Pantry, Toilets, etc. • Inviting Customers: guide customers to all the areas of merchandise. • Interiors: appearance, walls, sections, and areas should be planned and positioned well. • Lighting and music arrangement: It should be placed to suit the kind of shopper. These arrangements can be changed during different hours in a store.
- 5. Importance of storelayout • To create desired store image and increase space productivity. • Influence customer’s behaviour by designing the store’s flow, merchandise placement and ambiance. • Layouts also help retailers understand how much revenue per square foot they are making ; using this information, they can properly assess the strengths and weaknesses
- 6. Types of layouts Theirare basically four types of layout: • Grid layout • Racetrack / Loop layout • Free form layout • Spine layout
- 7. Grid Layout • Characterisedby long rows of shelving with aisles between the rows. • While one area of display is along the wall of the store, the other merchandise is displayed in a parallel manner. • Uses space efficiently, cost efficient, aisles are of same width. • Cash registers are located at the entrance/exit. • Commonly used in supermarkets and discount stores. E.g Reliance fresh
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- 9. Racetrack / LoopLayout • Provides a major aisle that loops around the store to guide customer traffic around various dept. • Customers are forced to take different viewing angles • Makes customers see the merchandise available in multiple dept. and facilitate impulse purchase. • Cash registers stations are located in each dept. bordering the racetrack. • Popularly found in department stores.
- 10. Racetrack / LoopLayout
- 11. Free flow Layout •Merchandise are arranged in an asymmetric manner. • Works best in small stores (less than 5000sq. Feet) in which customers wish to browse. • Inefficient utilisation of space. • More chances of shoplifting as salesperson can not see adjacent spaces. E.g. Reebok, Nike, etc.
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- 13. Spine Layout • Asingle main aisle runs from front to back of the store, • Transporting customers from both the directions, • Either side of the spine, merchandise dept. using either free flow or grid pattern. • Heavily used by medium sized speciality stores ranging from 2000- 10000 sq.feet. • Generally used in fashion stores viz. UCB
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- 15. Conclusion • A store'slayout displays the overall image of the store and creates the perception that customers have about the store's environment. The image of the store not only attracts customers, but it also causes them to purchase goods while shopping there. • A well-planned retail store layout allows a retailer to maximize the sales for each square foot of the allocated selling space within the store.It is the key strategy to a store’s prosperity .
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