Retail Signages and types of it
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Visual merchandising
Visual Merchandising is the activity of maximizing the impact of Retail Display space and has become an important element in retailing. Visual Merchandisers create displays using color, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The objective of this highly practical program is to ensure that attendees are furnished with the core concepts and skills used in visual merchandising. Hamstech course will enable students to identify, select and pursue their career opportunities in the retail industry. The retail sector is a major employer and requires skilled staff in a range of jobs such as: Shop Floor Planning and Display, Window Display, Sales, Buying, Staff Management and Supervision.
Signage in vm
Visual merchandising is the practice of developing floor plans and product displays to maximize sales. The goal is to attract and engage customers to encourage purchases. Effective visual merchandising coordinates physical store elements like lighting, signage, and product placement. Key objectives include making products easy to find and select, educating customers, and promoting new items or themes. Common display types are shelves, hanging racks, mannequins, and open/closed cases. Changing displays frequently keeps the store looking fresh and entices return customers.
Visual Merchandising in Retail Outlets
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Visual Merchandising PRINCIPLES - applied practices
The document discusses principles of visual merchandising theory including store layout patterns like grid, loop, and free-flow types. It covers display parameters such as design, color usage, elements, and product placement. Store layouts include considerations for site plans, designs, and planograms. Fixtures types and dimensions are outlined. Display management principles cover approaches, placement, and evaluations. Factors important for visual merchandising inside theme parks and ways to turn off customers are also summarized.
Visual merchandising
This document provides an overview of visual merchandising concepts and principles. It discusses various exterior store design elements like signs, entrances, windows and structures. It also covers interior principles of design such as balance, emphasis, proportion, rhythm and unity. Specific window structures, lighting rules and display components are explained. The overall purpose of visual merchandising is to attract customers and motivate purchases through visually presenting merchandise.
Visual Merchandising
A full presentation over how the retailer can attract and influence the demand of the customers and success in the competitive market with customer satisfaction and how it is different from interior designing.
Vm training manual
This document provides guidance on visual merchandising basics including branding, good visual merchandising, and the aims and definitions of visual merchandising. It discusses key visual merchandising areas like windows, store layout, and merchandise presentation. Specific techniques covered include window composition and maintenance, mannequin positioning, sightlines and focal points to guide customer flow, and color and size ordering of products. The document emphasizes standards for pre-retailing like hanging, stacking, and blocking of merchandise to clearly present products.
Visual merchandising ppt
This document discusses the key principles and elements of visual merchandising. It outlines that visual merchandising creates a positive image for a business through carefully designing the exterior and interior displays. The main elements of design discussed are space, line, color, shape, texture, form, and value. Other principles covered include balance, emphasis, proportion, rhythm, and harmony. The purpose and responsibilities of a visual merchandiser are also summarized.
Recommended
Visual merchandising
Visual Merchandising is the activity of maximizing the impact of Retail Display space and has become an important element in retailing. Visual Merchandisers create displays using color, lighting, space, product information, sensory inputs such as smell, touch, and sound as well as technologies such as digital displays and interactive installations. The objective of this highly practical program is to ensure that attendees are furnished with the core concepts and skills used in visual merchandising. Hamstech course will enable students to identify, select and pursue their career opportunities in the retail industry. The retail sector is a major employer and requires skilled staff in a range of jobs such as: Shop Floor Planning and Display, Window Display, Sales, Buying, Staff Management and Supervision.
Signage in vm
Visual merchandising is the practice of developing floor plans and product displays to maximize sales. The goal is to attract and engage customers to encourage purchases. Effective visual merchandising coordinates physical store elements like lighting, signage, and product placement. Key objectives include making products easy to find and select, educating customers, and promoting new items or themes. Common display types are shelves, hanging racks, mannequins, and open/closed cases. Changing displays frequently keeps the store looking fresh and entices return customers.
Visual Merchandising in Retail Outlets
Visual merchandising is the activity and profession of developing the floor plans and three-dimensional displays in order to maximize sales. Both goods or services can be displayed to highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Visual merchandising commonly occurs in retail spaces such as retail stores and trade shows.
Visual Merchandising PRINCIPLES - applied practices
The document discusses principles of visual merchandising theory including store layout patterns like grid, loop, and free-flow types. It covers display parameters such as design, color usage, elements, and product placement. Store layouts include considerations for site plans, designs, and planograms. Fixtures types and dimensions are outlined. Display management principles cover approaches, placement, and evaluations. Factors important for visual merchandising inside theme parks and ways to turn off customers are also summarized.
Visual merchandising
This document provides an overview of visual merchandising concepts and principles. It discusses various exterior store design elements like signs, entrances, windows and structures. It also covers interior principles of design such as balance, emphasis, proportion, rhythm and unity. Specific window structures, lighting rules and display components are explained. The overall purpose of visual merchandising is to attract customers and motivate purchases through visually presenting merchandise.
Visual Merchandising
A full presentation over how the retailer can attract and influence the demand of the customers and success in the competitive market with customer satisfaction and how it is different from interior designing.
Vm training manual
This document provides guidance on visual merchandising basics including branding, good visual merchandising, and the aims and definitions of visual merchandising. It discusses key visual merchandising areas like windows, store layout, and merchandise presentation. Specific techniques covered include window composition and maintenance, mannequin positioning, sightlines and focal points to guide customer flow, and color and size ordering of products. The document emphasizes standards for pre-retailing like hanging, stacking, and blocking of merchandise to clearly present products.
Visual merchandising ppt
This document discusses the key principles and elements of visual merchandising. It outlines that visual merchandising creates a positive image for a business through carefully designing the exterior and interior displays. The main elements of design discussed are space, line, color, shape, texture, form, and value. Other principles covered include balance, emphasis, proportion, rhythm, and harmony. The purpose and responsibilities of a visual merchandiser are also summarized.
Visplay - Visual Merchandising Guidelines
Here's a Visual Merchandising booklet from Visplay for both the young student and the "old pro".
Excellent guide to either refresh your knowledge or to spark your creativity.
Enjoy.
VM portfolio
Oscar Oneim has worked in visual merchandising for several major retailers since 2010. He began as a product specialist at Topman, then became a VM supervisor where he gained experience in merchandising departments, windows, and mannequin styling. In 2013, he moved to Urban Outfitters as the Menswear and Home VM Manager at the Oxford Street location. There, he was responsible for merchandising gifts, textiles, lighting, media, vintage clothing, and more using techniques like wall configurations, tables, accessories, and mannequin groupings to create stories and inspire customers. The portfolio provides examples of his work merchandising departments, creating window displays, and styling mannequ
Vm window display
Window displays are the first visual contact customers have with a store and can attract new customers. They are an important form of advertising that defines the brand. There are several types of window displays including open back, closed back, straight front, angled front, corner, windowless, shadowbox, and island displays which are usually found in large stores and help promote products or sales. Effective window displays are crucial for driving store traffic.
Visual merchandising.
Visual merchandising is the art of product presentation and store design. It aims to educate customers and encourage purchases. Key elements include lighting, props, backgrounds, and creative displays. Historically, stores like Selfridges revolutionized visual merchandising in the early 20th century. Effective visual merchandising requires skills in creativity, lighting, color selection, and changing displays frequently to maintain customer interest. Common window and interior styles are closed windows, open back windows, and showcases. The overall goal is to attract customers and increase sales through strategic merchandising.
Store design and layout, Visual Merchandising
The document discusses store layout and design strategies. It outlines different layout types including grid, racetrack, and free-form and describes their advantages and disadvantages. Key aspects of store design covered include using the entrance, signage, lighting and floor plans to guide customers through their shopping experience and influence buying behavior. The objectives of store design are to implement the retailer's strategy, influence customers, provide flexibility, control costs and meet legal requirements.
Visual Merchandising 2020
Visual merchandising experts provide their visions for the future of visual merchandising in 2020. Many experts believe that visual merchandising will become more integrated with technology, using things like augmented reality, QR codes, and interactive displays. However, some hope that stores will take a more handcrafted approach and value the in-person shopping experience. Overall, visual merchandising is expected to marry old techniques with new technologies to excite customers in an increasingly digital world.
Visual merchandise ppt
This document discusses visual merchandising and display techniques for retail stores. It covers store layouts like grid and maze formats. Fixtures include carousels, dump bins, racks and waterfalls for merchandise presentation. Displays should use lighting, props and signage to attract customers. Window displays are the first impression for those outside and come in various formats like enclosed, ramped or elevated windows. Interior displays are located at entrances, ends of aisles and near cash registers.
Visual merchandising window display
This document discusses different types of window styles used for visual merchandising. It describes closed back windows, which have a solid back wall and hidden door, and open back windows, which have no back wall allowing views of the store interior. Straight front windows run parallel to the sidewalk, while angled windows provide visual relief. Corner windows wrap around corners, requiring strategic product placement. Shadow boxes are small display areas near entrances well-suited for luxury items. Windowless storefronts bring customers inside for merchandise visibility from the sidewalk. Examples are given of stores demonstrating each style.
visual merchandising portfolio
The document provides information about visual merchandising and Global Modus stores. It discusses the philosophy of design, contents of visual merchandising, store layouts, types of displays, important materials, graphics and signage, common errors in visual merchandising, brand research on Global Modus, box displays, and a visual merchandising display and SWOT analysis of Global Modus. Global Modus is an Indian fashion retailer that operates stores across major Indian cities and focuses on women's apparel, footwear, accessories and cosmetics. It aims to provide consumers with the latest fashion and lifestyle products.
Store layout, design and merchandising
The document discusses store layout, design, and visual merchandising. It covers objectives of store design like being consistent with the retailer's image. It describes common layout types like grid, racetrack, and free-form and provides examples. It also discusses space planning, prime locations for merchandise, visual merchandising techniques, and creating an overall store environment through elements like lighting, color, scent, and music.
Retail visual merchandising
The document discusses various aspects of retail design including department store layout, storefront design, design of interior mall spaces, and new trends in retail architecture. For department store layouts, the focus is on organizing merchandise effectively. Storefront design aims to attract customers using elements like window displays, signage, and tactile materials. It also discusses evoking emotion through sights, sounds, and smells. Interior mall space design covers topics like lighting, color schemes, effective signage, and creating an engaging shopping experience. New trends in retail architecture include integrating indoor and outdoor spaces, mixing materials, and using digital technologies to enhance the customer experience.
Visual merchandising guidelines by moslem hilali
This document provides guidelines for visual merchandising. It discusses store layout and design principles, with the pathway designed as a loop. Key areas include the entrance, mid-floor displays using tables and stands, and the rear wall divided into three zones. Display techniques like front displays, side hanging, and folded displays are covered. Design principles include single point support, horizontal and vertical support systems, and structural systems. Lighting, branding, and promotions are also addressed. The goal is to guide customers through the store and incite purchases using visual elements.
VISUAL MERCHANDISING
This document outlines the contents of a visual merchandising portfolio, including sections on design philosophy, store layouts, props, color blocking, types of displays, common errors, and graphics/signage. It also provides examples of a brand research on United Colors of Benetton and a box display project taking the theme of a beach festival for the UCB brand. The portfolio contains samples of the students' work in visual merchandising.
Retail design
The document provides details on the design of a retail store for Stanley Furniture. It discusses principles of retail design including attracting customers and organizing store spaces. It then provides specifics on the case study, including the design brief for a 2,109 sqft store in Pune. The proposed design is for a contemporary style store with a straight floor plan layout. Elements like the shop front, entrance, signage, and interior layout are presented. Elevations and a top plan are included to visualize the proposed design.
Visual merchandising
Visual merchandising is the practice of coordinating physical elements in a store to project the right image to customers. This includes elements like storefront, interior design, lighting, signage, and merchandise displays. The goal is to attract customers, engage them in the store environment, and motivate them to make purchases. Effective visual merchandising techniques include using mannequins, fixtures, and props to creatively display merchandise in a way that tells a story and highlights product features. Regularly changing interior displays is also important to keep the store looking fresh and interesting to customers.
Visual merchandising
Visual merchandising coordinates all physical elements of a store to project the right image. It includes 4 key elements: store front, store layout, store interior, and interior displays. The store front includes the marquee, entrances, and window displays. Store layout allocates floor space for selling, merchandise, personnel, and customers. The store interior affects the store's image through factors like flooring, lighting, and colors. Interior displays are used to showcase merchandise through various props and fixtures to generate sales. Frequent changes to displays are important to attract customers and encourage purchases.
Visual merchandise
This document provides an overview of visual merchandising. It defines visual merchandising as the physical display of goods in attractive and appealing ways. It discusses store layouts, selling areas, sales support areas, and floor plans. It also covers merchandise presentation techniques, retail fixtures, materials used for displays such as wood, plastic and metal, and components of displays like merchandise, lighting, props, and signage. Finally, it discusses window displays and different types of window displays.
Milli Jain , Commercial Design Interior Design
This document provides an introduction to retail spaces. It defines retail as the activity of selling goods directly to the public in small quantities. It discusses different types of retail stores like concept stores, pop-up stores, and flagship stores. It outlines the main retail sectors including food, fashion, home, and leisure/entertainment. For each sector, it provides some examples of common store types. The document aims to give an overview of retail spaces, sectors, and store concepts.
Visual merchandising powerpoint EDUC
The document discusses various aspects of visual merchandising and store displays including the importance of visual merchandising, types of store layouts, merchandise presentation techniques, interior displays, window displays, and display evaluation. It provides details on selling areas versus support areas, hanging techniques, common fixture types, wall arrangements, display locations, grouping strategies, props, signage, and window display types.
Visual Merchandising
This document discusses visual merchandising, which is the art of displaying merchandise in a retail environment to increase sales. It covers key areas of visual merchandising like store design, window displays, floor layout, lighting, and merchandise display. Specific techniques for merchandise display are also outlined, including variety, dominance, grouping, depth, steps, fan, and pyramid styles. The purpose of visual merchandising is to introduce products, encourage customers to enter the store, and increase revenue through creative and appealing displays.
Shoppers Marketing
This document provides information about Heritage Foods, an Indian supermarket chain. It summarizes Heritage's store presence in Hyderabad, Bengaluru, and Chennai, customer demographics including most customers being ages 25-55 with monthly incomes over 30,000 rupees, and store formats ranging from 2500-6000 square feet. It also outlines Heritage's branding and marketing partnership opportunities available to other companies, including various in-store media placements and promotional campaigns.
Brand Guru Consultancy Power Point
Brand Guru is a marketing consultancy firm based in Ahmedabad, India that specializes in brand development, sales, and marketing for FMCG and healthcare products. The firm aims to help clients achieve dominant market positions through quality service, innovation, and a focus on client success. Brand Guru's services include sales and marketing strategy, business development, channel management, team management, and brand promotion through various activities. The firm utilizes a network of distributors and retailers to launch and distribute products across India and internationally.
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Visplay - Visual Merchandising Guidelines
Here's a Visual Merchandising booklet from Visplay for both the young student and the "old pro".
Excellent guide to either refresh your knowledge or to spark your creativity.
Enjoy.
VM portfolio
Oscar Oneim has worked in visual merchandising for several major retailers since 2010. He began as a product specialist at Topman, then became a VM supervisor where he gained experience in merchandising departments, windows, and mannequin styling. In 2013, he moved to Urban Outfitters as the Menswear and Home VM Manager at the Oxford Street location. There, he was responsible for merchandising gifts, textiles, lighting, media, vintage clothing, and more using techniques like wall configurations, tables, accessories, and mannequin groupings to create stories and inspire customers. The portfolio provides examples of his work merchandising departments, creating window displays, and styling mannequ
Vm window display
Window displays are the first visual contact customers have with a store and can attract new customers. They are an important form of advertising that defines the brand. There are several types of window displays including open back, closed back, straight front, angled front, corner, windowless, shadowbox, and island displays which are usually found in large stores and help promote products or sales. Effective window displays are crucial for driving store traffic.
Visual merchandising.
Visual merchandising is the art of product presentation and store design. It aims to educate customers and encourage purchases. Key elements include lighting, props, backgrounds, and creative displays. Historically, stores like Selfridges revolutionized visual merchandising in the early 20th century. Effective visual merchandising requires skills in creativity, lighting, color selection, and changing displays frequently to maintain customer interest. Common window and interior styles are closed windows, open back windows, and showcases. The overall goal is to attract customers and increase sales through strategic merchandising.
Store design and layout, Visual Merchandising
The document discusses store layout and design strategies. It outlines different layout types including grid, racetrack, and free-form and describes their advantages and disadvantages. Key aspects of store design covered include using the entrance, signage, lighting and floor plans to guide customers through their shopping experience and influence buying behavior. The objectives of store design are to implement the retailer's strategy, influence customers, provide flexibility, control costs and meet legal requirements.
Visual Merchandising 2020
Visual merchandising experts provide their visions for the future of visual merchandising in 2020. Many experts believe that visual merchandising will become more integrated with technology, using things like augmented reality, QR codes, and interactive displays. However, some hope that stores will take a more handcrafted approach and value the in-person shopping experience. Overall, visual merchandising is expected to marry old techniques with new technologies to excite customers in an increasingly digital world.
Visual merchandise ppt
This document discusses visual merchandising and display techniques for retail stores. It covers store layouts like grid and maze formats. Fixtures include carousels, dump bins, racks and waterfalls for merchandise presentation. Displays should use lighting, props and signage to attract customers. Window displays are the first impression for those outside and come in various formats like enclosed, ramped or elevated windows. Interior displays are located at entrances, ends of aisles and near cash registers.
Visual merchandising window display
This document discusses different types of window styles used for visual merchandising. It describes closed back windows, which have a solid back wall and hidden door, and open back windows, which have no back wall allowing views of the store interior. Straight front windows run parallel to the sidewalk, while angled windows provide visual relief. Corner windows wrap around corners, requiring strategic product placement. Shadow boxes are small display areas near entrances well-suited for luxury items. Windowless storefronts bring customers inside for merchandise visibility from the sidewalk. Examples are given of stores demonstrating each style.
visual merchandising portfolio
The document provides information about visual merchandising and Global Modus stores. It discusses the philosophy of design, contents of visual merchandising, store layouts, types of displays, important materials, graphics and signage, common errors in visual merchandising, brand research on Global Modus, box displays, and a visual merchandising display and SWOT analysis of Global Modus. Global Modus is an Indian fashion retailer that operates stores across major Indian cities and focuses on women's apparel, footwear, accessories and cosmetics. It aims to provide consumers with the latest fashion and lifestyle products.
Store layout, design and merchandising
The document discusses store layout, design, and visual merchandising. It covers objectives of store design like being consistent with the retailer's image. It describes common layout types like grid, racetrack, and free-form and provides examples. It also discusses space planning, prime locations for merchandise, visual merchandising techniques, and creating an overall store environment through elements like lighting, color, scent, and music.
Retail visual merchandising
The document discusses various aspects of retail design including department store layout, storefront design, design of interior mall spaces, and new trends in retail architecture. For department store layouts, the focus is on organizing merchandise effectively. Storefront design aims to attract customers using elements like window displays, signage, and tactile materials. It also discusses evoking emotion through sights, sounds, and smells. Interior mall space design covers topics like lighting, color schemes, effective signage, and creating an engaging shopping experience. New trends in retail architecture include integrating indoor and outdoor spaces, mixing materials, and using digital technologies to enhance the customer experience.
Visual merchandising guidelines by moslem hilali
This document provides guidelines for visual merchandising. It discusses store layout and design principles, with the pathway designed as a loop. Key areas include the entrance, mid-floor displays using tables and stands, and the rear wall divided into three zones. Display techniques like front displays, side hanging, and folded displays are covered. Design principles include single point support, horizontal and vertical support systems, and structural systems. Lighting, branding, and promotions are also addressed. The goal is to guide customers through the store and incite purchases using visual elements.
VISUAL MERCHANDISING
This document outlines the contents of a visual merchandising portfolio, including sections on design philosophy, store layouts, props, color blocking, types of displays, common errors, and graphics/signage. It also provides examples of a brand research on United Colors of Benetton and a box display project taking the theme of a beach festival for the UCB brand. The portfolio contains samples of the students' work in visual merchandising.
Retail design
The document provides details on the design of a retail store for Stanley Furniture. It discusses principles of retail design including attracting customers and organizing store spaces. It then provides specifics on the case study, including the design brief for a 2,109 sqft store in Pune. The proposed design is for a contemporary style store with a straight floor plan layout. Elements like the shop front, entrance, signage, and interior layout are presented. Elevations and a top plan are included to visualize the proposed design.
Visual merchandising
Visual merchandising is the practice of coordinating physical elements in a store to project the right image to customers. This includes elements like storefront, interior design, lighting, signage, and merchandise displays. The goal is to attract customers, engage them in the store environment, and motivate them to make purchases. Effective visual merchandising techniques include using mannequins, fixtures, and props to creatively display merchandise in a way that tells a story and highlights product features. Regularly changing interior displays is also important to keep the store looking fresh and interesting to customers.
Visual merchandising
Visual merchandising coordinates all physical elements of a store to project the right image. It includes 4 key elements: store front, store layout, store interior, and interior displays. The store front includes the marquee, entrances, and window displays. Store layout allocates floor space for selling, merchandise, personnel, and customers. The store interior affects the store's image through factors like flooring, lighting, and colors. Interior displays are used to showcase merchandise through various props and fixtures to generate sales. Frequent changes to displays are important to attract customers and encourage purchases.
Visual merchandise
This document provides an overview of visual merchandising. It defines visual merchandising as the physical display of goods in attractive and appealing ways. It discusses store layouts, selling areas, sales support areas, and floor plans. It also covers merchandise presentation techniques, retail fixtures, materials used for displays such as wood, plastic and metal, and components of displays like merchandise, lighting, props, and signage. Finally, it discusses window displays and different types of window displays.
Milli Jain , Commercial Design Interior Design
This document provides an introduction to retail spaces. It defines retail as the activity of selling goods directly to the public in small quantities. It discusses different types of retail stores like concept stores, pop-up stores, and flagship stores. It outlines the main retail sectors including food, fashion, home, and leisure/entertainment. For each sector, it provides some examples of common store types. The document aims to give an overview of retail spaces, sectors, and store concepts.
Visual merchandising powerpoint EDUC
The document discusses various aspects of visual merchandising and store displays including the importance of visual merchandising, types of store layouts, merchandise presentation techniques, interior displays, window displays, and display evaluation. It provides details on selling areas versus support areas, hanging techniques, common fixture types, wall arrangements, display locations, grouping strategies, props, signage, and window display types.
Visual Merchandising
This document discusses visual merchandising, which is the art of displaying merchandise in a retail environment to increase sales. It covers key areas of visual merchandising like store design, window displays, floor layout, lighting, and merchandise display. Specific techniques for merchandise display are also outlined, including variety, dominance, grouping, depth, steps, fan, and pyramid styles. The purpose of visual merchandising is to introduce products, encourage customers to enter the store, and increase revenue through creative and appealing displays.
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Welcome to an engaging and informative slide presentation on mastering your Unique Selling Proposition (USP) with renowned marketing expert Anastasia Popova. In this masterclass, discover the key elements that make your business stand out and learn how to effectively communicate your USP to attract and retain customers in a competitive market.
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Brand management involves building, managing, and improving a brand over time. It begins with understanding what a brand is - namely, a person's gut feeling about a product, service, or organization. Brand management defines the brand, positions it, and delivers the brand promise to customers. It manages both the tangible elements like products and packaging as well as intangible elements like emotional connections. The purpose is to differentiate the brand from competitors, build customer loyalty, and form strong customer perceptions and brand equity. A key part of brand management is the strategic brand management process, which involves identifying the brand position, developing customer-based brand equity, implementing brand positioning guidelines, and building a strong brand over time.
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The document discusses key aspects of developing marketing and sales strategies for a business plan. It covers defining marketing, conducting market research, choosing a target market, understanding competition, developing a marketing strategy and plan, marketing communications, and developing a sales strategy and process. The key points are that an effective marketing plan should define specific activities to achieve objectives, and the sales process must be understood as it affects key investment factors like costs, growth and profitability. Investors will focus on how the company will take the product to market and deliver business objectives.
Marketing Concepts Every Business Needs to Know
There's more to marketing than advertising, sales or social media. These are tools of communication. Where marketing really starts is with creating a product and/or service people want to buy. It just makes promoting it a whole lot easier.
-- What we mean by business and revenue model
-- Customer segmentation and how to build customer profiles
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-- The value of product/service “packaging” for both you and your customer
-- Key marketing concepts like, positioning, messaging, branding and so much more
Creating Great Branding Practices
Learn about the steps necessary to think through and develop a brand that appeals to your target audience, as well as how to implement it across multiple channels. We'll dissect good and bad examples of brand implementation and discuss how branding includes not only your logo but also your color scheme, visuals, writing style, tone and messaging.
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The document outlines the personal selling process used by Ms. Saher Sayed for her BCOM students. The 8-step process includes prospecting, pre-approach, approach, presentation, demonstration, handling objections, closing the sale, and follow up. It then provides details on prospecting such as identifying good prospects, qualifying prospects using money, authority and need, and various prospecting methods. The importance of pre-approach, approach, presentation and demonstration stages are also discussed.
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Retail Signages and types of it
- 1. SIGNAGES Submitted by : Gurpreet Kaur Batch : ADVM032016C
- 2. Signage is the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing and brand awareness. A signage is a silent sales person for the retailer and must reflect the store image.
- 3. TYPES OF SIGNAGES Promotional Signage Location Signage Institutional Signage Informational Signage Educational Signage
- 4. PROMOTIONAL SIGNAGE A promotional signage provide information about a store’s off price event or sale of a product or products. e.g. Buy one get one free, Big sale 50% off etc.
- 5. LOCATION SIGNAGE Location signage provide information about direction to specific department or location within the store. These are way finding Signages. e.g. Trial room signage, Staff room signage, Restroom signage etc.
- 6. INSTITUTIONAL SIGNAGE Institutional Signage provide information about store policies or charitable events of the store. e.g. Return policy, exchange policy etc.
- 7. INFORMATIONAL SIGNAGE Informational signage provide information about product or service related features, benefits and prices.
- 8. EDUCATIONAL SIGNAGE Educational signage educates about social cause and awareness. e.g. AIDS, Cancer awareness etc.
- 9. THANK YOU