Principles of design for art,design and architecture students.

1. Principles of
Design

2. • These are some basic principles according to
which artists, architects works.
• Design may includes following principles:
1. Balance
2. Unity
3. Harmony
4. Focus/Emphasis
5. Movement
6. Contrast
7. Proportion and Scale

3. 1. Balance
• Balance can be describe as when both sides of
composition(drawing, art work, picture) show
same weight.
• Balance can be symmetrical or asymmetrical.
• Symmetrical balance is when both side of
composition(drawing, art work, picture) had
equal weight on either side.
• Asymmetrical balance is when both side of
composition has not equal weight on either side.
• Balance can be created by using different
elements and principles of design.

4. Symmetrical balance
Symmetrical
balance in art
Symmetrical balance
in architecture

5. Asymmetrical balance
Asymmetrical balance in art
Asymmetrical balance in
architecture

6. 2. Unity
• When a composition shows oneness.
• In unity it feels like the whole work in a same
composition works together.
• Unity can be created by using same colors,
same patterns, same shapes and forms
providing balance to the composition.
• Due to unity the composition will look more
aesthetically appealing.

8. 3.Harmony
• When there is smooth change in a
composition.
• Harmony can obtained by using different kind
of smooth patterns, colors, shapes and forms.
• harmony can opt by unity, verity and rhythm.

9. Harmony in pattern

10. 4. Focus/Emphasis
• Making a focal point in a composition is called
focus or emphasis.
• Focus can be created by colors, shape,
contrasts etc.
• This principle is used when there is something
very special or unique to show in a
composition.
• When one part of the composition is
important and has to be focused visually,
emphasis is created.

12. 5. Movement
• When viewer’s eye move along the art work
movement is being created.
• Movement shows harmony in a composition.

13. 6. Contrast
• When one thing is different from other thing
in a same composition is called contrast.
• Contrast can be obtained by different
colors(black and white), different
shapes(square and circle) etc.
• Things which opposite to each other creates
contrast.

15. 7. Proportion and Scale
• The relationship between objects with each
other.
• This can be obtained by size, shape and forms.
• When one thing is small or big in relation to
the other in a composition is called
proportion.
• When everything is small or big in relation
with whole composition is called Scale.

17. THANKS FOR READING 