Steve Simpson has over 30 years of experience in operations leadership roles within the modular building and equipment rental industries. He has a proven track record of improving financial and operational metrics through strategic initiatives, process improvements, and team development. Most recently, he led a team as General Manager that increased revenue and utilization. Previously, he spent over a decade as Operations Director managing a large region with success in growing revenue, EBITDA, and asset utilization. He holds an MBA in Operations Management.

1. Steve Simpson, MBA
stevesimpson1226@gmail.com | (630) 291-7658 | linkedin.com/in/stevetsimpson | Geneva, IL 60134
WORK EXPERIENCE
Herc Rentals, Naperville, IL 2019-2019
General Manager
Led a team specializing in selling, delivering, and installing rental power and climate control solu ons in
the Midwest. Managed all aspects of the business, including profit & loss, fleet, service, and sales.
 Stabilized opera ons improving year over year opera onal audit score by 17% through
compliance and process discipline.
 Increased Q3 revenue by enabling the sales team to commit to new opportuni es through
proac ve asset management. Grew the rental fleet by 30% and u liza on by 1100 basis points.
ModSpace Corpora on (formerly GE Capital), Elgin, IL 2007-2018
Opera ons Director
Regional leader in the modular building leasing industry. Region consisted of 16 branch offices, 80+
employees and an $89M revenue, $33M EBITDA P&L. Set the vision, strategy, budget, and objec ves
of each branch aligning Sales, Construc on Services, Asset Management, and suppor ng func ons.
 Partnered with the Sales Director to grow lease origina on revenue by 6% in FY18 through
crea ve deal structuring and team collabora on. Exceeded EBITDA plan by 7%.
 Improved year-over-year asset u liza on from 69% to 75% through effec ve deployment of
Capex and exis ng fleet.
 Led a company-wide ini a ve to reduce service calls in the first 30 days on lease, resul ng in a
10% reduc on, saving $100K in fleet maintenance costs, and improving customer sa sfac on.
 Developed 2 branch managers, which led to their promo ons to business leadership posi ons.
 Promoted a compliant, safety-focused culture resul ng in 0 team injuries in 2017.
Director, Opera onal Excellence – North America
Supported the North American SVP & General Manager by se ng the annual Opera ons strategic plan
and ini a ves for 17 districts, 65 branches, 600+ employees and P&L of $115 million EBITDA.
 Led a team of Region Opera ons Managers who conducted opera onal audits and
implemented improvement plans for underperforming branches.
 Project manager for process improvement ini a ves. Developed KPI’s and reported on
effec veness in the areas of profit margin, maintenance costs, service calls, and damage billing.
 Created a training curriculum and led a volunteer team to train 8-10 new hires each quarter.
 Served on the ModSpace Client Advisory Board and Customer Loyalty team. Led process
improvement ini a ves resul ng in the Net Promoter Score increasing from 38 to 49.
 Planned and executed a US field leadership re-structure that enhanced produc vity by 10%.

2. GE Capital Corpora on, Elgin, IL 1990-2007
Director of Field Opera ons
Led a team of Branch Managers in the Central Region, which included branch office staffs in 18 ci es.
Successfully implemented strategies and ini a ves to drive growth, financial performance, compliance
and safety objec ves in the modular building leasing industry.
 Managed over 13,000 assets to 80% u liza on by selling, redeploying, and refurbishing under-
u lized assets resul ng in a reduc on of 2-year idle inventory by over 60%.
 Implemented strategic ini a ves that yielded posi ve results: service margin improved by 26%,
variable cost produc vity reached 11.6%, and 74% of branches improved individual ROE %.
 Led the response to Hurricane Katrina recovery efforts by reloca ng assets to Louisiana from
around the Southeastern US, which resulted in 38% EBITDA growth in 2005.
 Closed 4 branches, eliminated 10 facili es, and liquida ng assets in prepara on for the sale of
the business. Reduced headcount by 15% without disrup on to customer service.
Branch Manager
Led a combined team of 15 sales, opera ons, customer service, driver and maintenance personnel.
Consistently achieved financial, opera onal, safety, and service objec ves. Owned the Profit & Loss and
all Opera ons, including asset management, pricing, purchasing, and inventory.
 Achieved a Region high 32% delivery service margin through effec ve logis cs management of 5
GE delivery drivers and 3rd
party carriers.
 Developed an asset refurbishment program that resulted in increased u liza on of a 1,600
asset fleet to 90%, reducing the need to purchase new equipment and improving fleet quality.
 Managed through 2 acquisi ons and eliminated 2 facili es resul ng in $8,000 monthly savings.
EDUCATION
MBA, Opera ons Management, DePaul University, Kellstadt Graduate School of Business, Chicago, IL
BA, Finance, Michigan State University, East Lansing, MI
PROFESSIONAL DEVELOPMENT
Customer Loyalty: Net Promoter® Cer fied Associate (SATMETRIX "The Net Promoter Company")
Leadership: Personnel Rela ons Leadership (GE), Environmental, Health & Safety Service Manager
(GE), Management Skills for Leaders
Quality: Six Sigma Green Belt Training (GE)
So ware: Microso Office, Oracle Purchasing, and Oracle Financial Analyzer