2. Get a copy of this presentation at www.kerrybelviso.com/aik

5. Are you triggered?
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Marketing = selling yourself
Money stuff
Technology
Insecurities
Comparison
Visibility
Too time consuming/too hard
Too overwhelming
(Have a Kinesiology session on it!)

6. But I just want to do Kinesiology…

7. Positive ways to think about marketing
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Inform – what, when, where, why
Inspire – share insights and tools for change
Engage – communicate and connect
Educate – about Kinesiology, wellbeing, healing
Entertain – stories, resources, quotes
Heal/help – spark change for people you may
never even work with in person
It’s not about YOU, it’s about your CLIENTS.

9. Today…
And we’ll start at the most important place, with
your clients…

10. Before marketing: think about your
ideal client

11. It may evolve…

12. Connecting with your ideal client
Creating content and re-purposing it in different
forms:

14. Blogging
• Blog = “web log” = online diary. In your case, a
place to write articles
• Yes, you need a website!
• If you don’t, easiest way to start: set one up
free at www.wordpress.com - website + blog
• Ideally you want it set up at
www.wordpress.org so you have full control
over your site (pay to get it set up if you need
to)

15. Blogging
• Regularity – weekly, or even monthly
• Provides fresh content for your site – repeat
visitors
• SEO benefits
• Share your unique perspective for your ideal
clients
• Content to share in your newsletter and on FB

16. Tips!
• Imagine you are writing to one or a small group
of your clients
• Writing about issues that many of your current
clients talk about = excellent way to attract
similar clients
• Create shareable content
• Link the issue back to Kinesiology sessions with
you
• Mention how to book with you

18. Good SEO post.
Gets 1500 views a month

19. Tongue-in-cheek post that got lots of
shares and interest

20. Personal, relevant to my clients,
attracted a lot of new “ideal clients”

21. A theme that was coming up for lots of
clients, used examples and insights

22. Concepts from a book I often share:
“The Big Leap” by Gay Hendricks

24. Images
• Don’t just take from Google images
• Use copyright free sites like
www.photopin.com, www.morguefile.com
• Create your own quotes or graphics at
www.recitethis.com, www.picmonkey.com,
www.canva.com
• Buy images at eg www.istockphoto.com
• Take your own photos!

26. E-Newsletters

27. Use a provider like
www.mailchimp.com

28. Back end of Mail Chimp

29. Newsletter tips
• Share your latest blog post/s
• You might share a personal note, an extract,
then link back to your site for the rest of the
post
• Always include your availability details and
how to book in with you
• 25-40% open rate for newsletters

30. Include a link to your newsletter sign
up in your email signature

32. Facebook
• Rules obviously change all the time
• Reach is decreasing
• Still likely to be a place that many of your ideal
clients spend time
• Concentrate mostly on giving with just a little
promotion

33. Facebook page
facebook.com/awakenkinesiology
Insights
Link to your website, newsletter
sign up etc

34. Schedule your posts where possible

35. Pay attention to what your audience
responds to (page insights)

36. See who likes your page

38. Celebration post.
Post about speaking here!

39. Share your blog posts
(This post boosted for $5)

40. Image quotes popular (may also use
for blog posts)

41. Remember to do some promotion!