1. How to Market
Yourself For Success
JENNI PROCTOR
CAREER STRATEGIST
HTTP://REDESIGNRETIREMENT.COM.AU
HTTP://JENNIPROCTOR.COM/
HTTP://CLARITYCAREERMANAGEMENT.COM.AU/
2. Marketing Product YOU
Know what you have to offer
Who needs those skills
How you can you link with them
Your networks
Self-marketing – Resume
Self-marketing – Networking
Self-marketing – Presentation
Being resilient
3. Your Networks
Offline
Family, Friends, Friends of Friends
Work colleagues
Online
www.BeNext.com
www.LinkedIn.com
www.Facebook.com
4. Self-marketing: Your Résumé
Achievement focus rather than responsibilities –
Strong verbs eg Managed, Created, Organised
Prime real estate on first page
Clear Career Summary at the beginning
Sometimes statement of skills
How long should it be?
How far back should you go?
5. Self-marketing: Your cover letter
Grab their interest
Can create the bridge
Opportunity to reiterate key points
Any self-marketing or correspondence
No typos, no spelling mistakes, no grammatical
errors
6. Interviews
Ageless
You are being interviewed by an individual not a generation!
Dress to impress
Your age is obvious so don’t try to look 35!
Smart, contemporary, appropriate for the work
Language
Don’t date yourself through things you say
Technology
Ensure that you have the required understanding and
language
7. Resilience
Dealing with the inevitable
Setbacks
Barriers
Personal doubts
Fear
How will you maintain
your motivation?
your positive mind set?
your focus?
There is no shame in seeking some help.
8. Jenni Proctor
Career Strategist
HTTP://REDESIGNRETIREMENT.COM.AU
HTTP://JENNIPROCTOR.COM/
HTTP://CLARITYCAREERMANAGEMENT.COM.AU/