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How to Market Yourself for Success

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How to Market Yourself for Success

  1. 1. How to MarketYourself For Success JENNI PROCTOR CAREER STRATEGIST HTTP://REDESIGNRETIREMENT.COM.AU HTTP://JENNIPROCTOR.COM/HTTP://CLARITYCAREERMANAGEMENT.COM.AU/
  2. 2. Marketing Product YOU Know what you have to offer Who needs those skills How you can you link with them  Your networks  Self-marketing – Resume  Self-marketing – Networking  Self-marketing – Presentation Being resilient
  3. 3. Your NetworksOffline Family, Friends, Friends of Friends Work colleaguesOnline www.BeNext.com www.LinkedIn.com www.Facebook.com
  4. 4. Self-marketing: Your Résumé Achievement focus rather than responsibilities – Strong verbs eg Managed, Created, Organised Prime real estate on first page Clear Career Summary at the beginning Sometimes statement of skills How long should it be? How far back should you go?
  5. 5. Self-marketing: Your cover letter Grab their interest Can create the bridge Opportunity to reiterate key pointsAny self-marketing or correspondence No typos, no spelling mistakes, no grammatical errors
  6. 6. Interviews Ageless  You are being interviewed by an individual not a generation! Dress to impress  Your age is obvious so don’t try to look 35!  Smart, contemporary, appropriate for the work Language  Don’t date yourself through things you say Technology  Ensure that you have the required understanding and language
  7. 7. Resilience Dealing with the inevitable  Setbacks  Barriers  Personal doubts  Fear How will you maintain  your motivation?  your positive mind set?  your focus? There is no shame in seeking some help.
  8. 8. Jenni Proctor Career Strategist HTTP://REDESIGNRETIREMENT.COM.AU HTTP://JENNIPROCTOR.COM/HTTP://CLARITYCAREERMANAGEMENT.COM.AU/

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