existing company logo analysis

1. Company logo
analysis
Steph Webb

2. Alcon Entertainment
• I found this logo when researching about film posters. I found out that this specific
film company was associated with the successful film ‘P.S I Love You.’ The animation
of the logo consists of a bunch of different angles and positions of the man and the
bow and arrow. Each individual piece fades in and fades out from the left to the right
and then appears as the final logo at the end.
• The Logo is seen to be placed against a black background. There are two different
sized pieces of text within this logo. The larger of the two is the word ‘ALCON’ which
is the main name of the company. Each individual letter is spaced out in order for it to
be the same length as the second piece of text. The second piece of text uses the
word ‘ENTERTAINMENT’.
• There is also a portrait rectangle that consists of a man who is shooting an arrow with
a bow. This is known as the main image. Although it is harder to tell this, when
looking at the actual company logo animation, we can see it more clearly. The colours
used within this logo are black and grey. The grey logo stands out against the black
background. The rectangle uses both grey and black within it. The main colour is grey
but there is hints of darker grey and black as it has
been shaded to make it stand out more and look
more defined.

3. Spyglass Entertainment
• I found this logo when looking at the film poster for ‘The Vow.’ Similarly,
This company logo also uses a black background in order to make the logo
itself stand out. The logo animation consists of an ocean which zooms out from the front
of the spyglass and finishes at the final point. The logo consists of both text and a main
image. There are also two pieces of text within this logo. The first can be found above the
main image and reads ‘SPYGLASS’ in capitals.
The second piece of text can be found below the main image. This reads
‘ENTERTAINMENT’ in capitals. Both of the texts are the same length and therefore the top
text has been spaced out in order for it to line up with the main image and the other
piece of text. The main image itself consists of a man who is looking through a spyglass.
The man is seen to be the same colour as the background in order to stand out against
the blues used in the rest of the main image.
The man can be seen to be standing on an ocean. We know this because of the water that
can be seen. We can also see that it is an ocean because of the amount of space it covers
within the main image. In the top third of the main image, we can also see the sky and
some mountains in the background. This image uses different blues and the colours
become lighter as it gets higher up the main image.

4. New Line Cinema
• I found this company logo on the film poster for ‘The Notebook.’ Much like the
other company logos, New Line Cinema uses a black background to make their logo
stand out. The animation starts with the rectangle which flips over and turns as it
zooms out. There are four film roles and two of them disappear to leave the two on
the final piece.
• The company logo consists of both text and a main image. The text can be found
underneath the main image and is in one single line. The entire piece of text is in
capitals and reads ‘NEW LINE CINEMA.’ It is white in order for it to stand out against
the dark background. The main image above the text is of a black rectangle. The
rectangle has two film roles attached to it. The first can be seen on the left of the
square. The second film role can be seen going diagonally from the top of the
square to the right of it.
• The entire main image is covered in a bright blue shadow. This bright blue shadow
ensures that the black image doesn’t blend it with the black background. By having
the blue shadow on the image, it allows for the image to be seen easily and
therefore it has been used to ensure that the image stands out against the same
coloured background.