Here is my analysis of m,y own film poster for Undermind - a film I created for my A2 Media Coursework

1. Eyeline:
The eyeline crossestwoof the facesthereforeleadingthe
viewertowardsthe centre of the mainimage.This
suggeststhatthe actor isthe main USP of the film.The
fact that the mainimage isseenbefore the textmay
suggestthisisa highlyvisual film.The eyeline alsoruns
directlyalongthe letter‘n’inthe title “Undermind”,
makingthe posterproportional andappealingtothe
ee=ye
Tagline:
The tagline consistsof twointerrogative
statements“How can youstop yourself”and“If
youdon’tknow what you’ve done”The taglines
are positionedeitherside of the mainimage.The
statementsleave alotof questionsforthe
viewer,suchas‘whathas the character done?’
thuscreatinga mysteriousappealtothe film.
Colour
Scheme:
The overall
colour
scheme of the
posterisvery
dark, which
suggeststhat
the theme of
the filmisalso
dark and
disturbing.
The use of a
redfont also
infersblood
and suggests
that the film
may involve
dark subjects
such as
murderand
death.
Title:
The title,
“Undermind” is
a neologism
that seems to
suggest of
being
undermined,
whoever, the
use of “mind”
on its own -
instead of
mined -
emphasises the
psychological
nature of this
film.The font is
red, connoting
of danger and
possible
bloodshed,
perhaps
inferringthat
the main
character is a
killer.The font
is splitand
distorted from
bottom left to
top right.This
split,links to
the way the
main image is
divided and
possibly
represents the
main character
as somewhat
divided.
Billing Block:
The billing
block contains
important
information
about the cast,
crew and
production
teams that
created the
film.It is placed
in small printat
the bottom as
it is notas an
important USP
of the film.“In
cinemas now”
however is
highlighted in a
larger bold
font, as this is
important
information
that the viewer
needs to know,
in order to see
the film
Main Image:
The main image consistsof the same face overlappingthree times.The middle face isdarker
and more prominent,thisiseffective indrawingthe viewer’sattentionandengagingit
throughthe use of directaddress.The othertwofacesappear ghostly,suggestingtheyare
somewhatabnormal anda separate fromeachother.Each face depictsadifferentemotion;
serious,screamingandscared,perhapssuggestingthe differentemotionalstatesthatthe
maincharacter is experiencing.
Typography:
The majority
of the textis
situatedin
the bottom
thirdof the
poster. This
may have
beendone so
that the main
textdoesnot
distractfrom
the main
image,
suggesting
that the actor
depictedin
the main
image isthe
USP of the
film.The
placingof the
title onthe
third,
however,
doesmake it
standout to
some extent.