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Well-being as objective function for business? 
Yannis Georgellis 
Friday 7 November 2014, OECD Conference Centre
‘A business’s sole purpose is to generate profits for their shareholders and companies that pursued other missions would be less competitive, resulting in fewer benefits to owners, employees, and society’ 
Milton Friedman, 1970, New York Times
Profit Maximisation 
max PROFIT = (Total Revenue) – (Total Cost) 
= (Price) x (Output) – (wL + rK) 
Production function: Q = f (L, K)
Stakeholder Theory of the Firm 
Firms aim at satisficing rather than maximizing their results. 
i.e., some groups may settle for "good enough" achievements rather than striving for the best possible outcome
Stakeholder Theory of the Firm 
How much profit are we ready to give up in order to keep stakeholders happy? 
Profit 
A 
B
Business Models 
A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy. 
The business model indicates how the firm will convert inputs (capital, raw materials and labour) into outputs (total value of goods produced) and make a return that is greater than the opportunity cost of capital and delivers a return to its investors.
Business Models 
Any resilient business model must be able to create and sustain returns for its investors over time, otherwise, it is likely to go out of business or fashion.
Employee Happiness and Well-being 
as 
Objective Function for Business?
Employee Happiness and Well-being 
as 
Objective Function for Business? 
Employee happiness as a business model 
Employee happiness 
Motivation 
Productivity/ 
profit
Employee happiness as a business model 
Company Valuation
Employees as a resource (inputs) 
wage Hours of work 
Effort 
Incentives for performance 
(The standard economics paradigm)
Incentives for performance 
Ranking of job characteristics, as revealed by subsequent quit behaviour (Clark, 2001- Labour Economics) 
Most important 
Next most important 
Insignificant 
Men 
Job Security 
Pay 
Everything Else 
Hours 
Women 
Initiative 
Hours 
Promotion 
Work Itself 
Relations 
30 or Under 
Initiative 
Job Security 
Everything Else 
Hours 
Over 30 
Pay 
Hours 
Promotion 
Work Itself 
Relations 
Job Security 
Initiative
Are happy employees more productive employees?
Are happy employees more productive employees? 
•Happy employees could turn complacent?... 
•Correlation vs. Causality 
Happiness Performance 
•Measurement issues
Thank you 
Yannis Georgellis 
y.georgellis@kent.ac.uk

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Well-Being as Business Purpose?, Yannis

  • 1. Well-being as objective function for business? Yannis Georgellis Friday 7 November 2014, OECD Conference Centre
  • 2. ‘A business’s sole purpose is to generate profits for their shareholders and companies that pursued other missions would be less competitive, resulting in fewer benefits to owners, employees, and society’ Milton Friedman, 1970, New York Times
  • 3. Profit Maximisation max PROFIT = (Total Revenue) – (Total Cost) = (Price) x (Output) – (wL + rK) Production function: Q = f (L, K)
  • 4. Stakeholder Theory of the Firm Firms aim at satisficing rather than maximizing their results. i.e., some groups may settle for "good enough" achievements rather than striving for the best possible outcome
  • 5. Stakeholder Theory of the Firm How much profit are we ready to give up in order to keep stakeholders happy? Profit A B
  • 6. Business Models A business model describes the rationale of how an organization creates, delivers, and captures value, in economic, social, cultural or other contexts. The process of business model construction is part of business strategy. The business model indicates how the firm will convert inputs (capital, raw materials and labour) into outputs (total value of goods produced) and make a return that is greater than the opportunity cost of capital and delivers a return to its investors.
  • 7. Business Models Any resilient business model must be able to create and sustain returns for its investors over time, otherwise, it is likely to go out of business or fashion.
  • 8. Employee Happiness and Well-being as Objective Function for Business?
  • 9. Employee Happiness and Well-being as Objective Function for Business? Employee happiness as a business model Employee happiness Motivation Productivity/ profit
  • 10. Employee happiness as a business model Company Valuation
  • 11. Employees as a resource (inputs) wage Hours of work Effort Incentives for performance (The standard economics paradigm)
  • 12. Incentives for performance Ranking of job characteristics, as revealed by subsequent quit behaviour (Clark, 2001- Labour Economics) Most important Next most important Insignificant Men Job Security Pay Everything Else Hours Women Initiative Hours Promotion Work Itself Relations 30 or Under Initiative Job Security Everything Else Hours Over 30 Pay Hours Promotion Work Itself Relations Job Security Initiative
  • 13. Are happy employees more productive employees?
  • 14. Are happy employees more productive employees? •Happy employees could turn complacent?... •Correlation vs. Causality Happiness Performance •Measurement issues
  • 15. Thank you Yannis Georgellis y.georgellis@kent.ac.uk