1. JOIN A FAMILY THAT STICKS TOGETHER
The Bitter Southerner’s Family Establishments advertising program
offers independent businesses a unique chance to earn the loyalty of
the more than 80,000 fiercely loyal readers of our award-winning
online publication.
FROM OUR READERS
“Wonderful stories, videos, and images from the place I love and call
home. We are woefully underrepresented, misunderstood, and
stereotyped. And I’ve never left the site without a smile on my face, or
a tear in my eye.”
“A contemporary view of the South that I live in. Not from the
outside, the other side or just one side, but from inside.”
“It speaks to me like no other publication about the South today. Its
anthropological viewpoint is smart, spot-on, and refreshing. The
photos are gorgeous as well … just a delight to take in.”
From the Media
“The Bitter Southerner might be the Vice of the South.”
— J. Max Robins, Forbes.com
“I applaud and support their work and their vision for community
and storytelling. They are brave and curious and funny. They go
places others avoid.”
— Michelle Norris, National Public Radio
Awards
2016
The James Beard Foundation Journalism Award, “Best Profile”
“For accurate, insightful reporting, exceptional writing, unusual
perspectives, and other attributes of fine journalism as they pertain to
food and beverage topics.”
2014
The Egerton Prize, from the Southern Foodways Alliance
“The John Egerton Prize recognizes artists, writers, scholars, and
others – including artisans and farmers and cooks – whose work, in
the American South, addresses issues of race, class, gender, and social
and environmental justice, through the lens of food.”
“I just want to market our
restaurants through a medium
that feels like it lives in the same
South that I do.”
- Hugh Acheson
Executive Chef / Author
Empire State South, The National
A New Turn In The South
For more information or to become a Bitter Southerner Family Establishment, contact family@bittersoutherner.com

2. Our Audience
On average, BitterSoutherner.com receives nearly 112,000 sessions each
month from more than 80,000 active users. Almost half (48%) of our
readers are ages 25 to 44, and 36% are 45 to 64.
Demographics
● 50/50 split by gender
● Top affinity categories:
-Movie Lovers
-News Junkies & Avid Readers
-Travel Buffs
-TV Lovers
-Political Junkies
-Shutterbugs
-Cooking Enthusiasts/Aspiring Chefs
-Technophiles
-Home Decor Enthusiasts
-Music Lovers
● Facts About Bitter Southerner Readers:
-52% have purchased something they read about on The Bitter Southerner
-92% have recommended Bitter Southerner content to friends
-59% travel for leisure at least once a quarter
-75% eat out at least once a week
-90% have a college degree or higher
-60% are married
-65% own their homes
-76% have no children at home
BECOME A FAMILY ESTABLISHMENT
-Inclusion on The Bitter Southerner’s Family Establishment page —
part of the top site navigation at BitterSoutherner.com.
-Frequent (monthly or more often) promotion of the Family
Establishment page through our email newsletter to all Bitter
Southerner members
-Frequent promotion of the Family Establishment page through our
social network
Annual Cost
$1,000 (one-time payment) -or- $1,080 ($90 monthly recurring payment)
● Top 10 states for readership:
-Georgia
-North Carolina
-Tennessee
-Alabama
-Texas
-Florida
-California
-South Carolina
-New York
-Virginia
For more information or to become a Bitter Southerner Family Establishment, contact family@bittersoutherner.com