Presentation given by the director of Visit Mississippi, Malcolm White.

1. Visit Mississippi
Mississippi Development Authority
Division of Tourism

2. Mississippi Homecoming
It’s a non-stop,
state-wide
celebration of the
people, the
places, the music,
arts, food, and
culture that make
Mississippi unlike
any other place
on Earth.

3. TV Spot

4. Social Media
Facebook
Instagram
Twitter

5. Social Media Growth
• Facebook
– 31,832 to 58,471
– 83% growth
• Twitter
– 11.1K to 12.4K
– 12% growth
• Instagram
– 550 to 658
– 20% growth

6. Economic Impact
• 21.6 Million visitors in Mississippi
• Those visitors spent $6.25 Billion
• Tourism is 4th largest private sector employer in Mississippi
• There are 115,025 total jobs associated with travel and tourism
in Mississippi; that is 10.4% of statewide, nonfarm employment
• Travel and tourism are responsible for $406.8 Million (8.1%) in
General Fund revenues

7. The Mississippi Tourist
Golf and
Gaming
Nature &
Outdoors
Music &
Arts
Shopping and
History & Heritage
Lodging and Food & Drink

8. Welcome Centers
13 official Mississippi
Welcome Centers

9. Lodging

10. Food & Drink

11. Shopping

12. History & Heritage

13. Music & Arts

14. Nature & Outdoors

15. Golf

16. Gaming

17. Meetings & Conventions

18. All Tourists

19. International

20. Visit Mississippi
www.visitmississippi.org

21. One Last Taste