4. Overall Research Findings
• There are no celebrities from Pittsburgh/Currently
living in Pittsburgh who have experienced an
incarcerated parent
• Who can make a connection to the cause?
• Best Bet: Athletes, they live local, and have a
stronger connection to most of these communities
than celebrities who have moved away
5. Starling Marte
• Outfielder for the Pittsburgh
Pirates
• 24
• From the Dominican Republic
• Mother Died when he was 10,
he was raised by his
grandmother
• He can relate to missing a
parent just like Amachi kids
6. Travis Snider
• Outfielder for Pittsburgh Pirates
• 24
• In the span of 2 years (in his
teens) he lost 2 grandparents, a
coach, and a close friend
• Not long after all that his mother
died in a car accident
• Says he used all this loss to
spur on his hard work and
channeled it into his baseball
• This could make him a great
role model for the kids in Amachi
7. Charlie Batch
• QB for Pittsburgh Steelers
• 37
• Originally from Pittsburgh
(Homestead)
• Best of the Batch Foundation
• Recognized for efforts with
underprivileged youth
• Charlie Batch Urban Pumpkin
Patch and Garden
• Because he is already very
involved in charity it might be easy
to get him involve with ours
8. Ryan Clark
• Safety for the Pittsburgh
Steelers
• Was very active in the
community when he was on
the NY Giants
• 2002 United Way Hometown
Huddle: conducted football
clinic
• Operation Paint Fest @
Ground Zero
• Very involved in awareness for
sickle cell disease
9. Brandon Johnson
• Linebacker for the Pittsburgh
Steelers
• Might be helpful to get involved
with his charity for partnership and
funding purposes
• Johnson Family Foundation
– Funds programs to improve health of
environment; promote equality and
social progress, and support education
and youth
10. Heath Miller
• Tight End for the Pittsburgh
Steelers
• Very involved with the Salvation
Army
• Been involved in a charity
fashion show before
• Also involved in high school
fundraising and basketball
games
11. Chris Rainey
• Running back for the Pittsburgh
Steelers
• Son of single mother and was
raised in part by his
grandmother
• During high school he lived with
the Pauncey family
• Would be good to get involved
because someone game him a
chance to realize his full
potential, he could be part of
doing that for another child
12. Max Starks
• Offensive Tackle for Pittsburgh
Steelers
• Very Involved in local
community in college
• Tutor
• Worked with Kids Against
Drugs, Alcohol, and Tobacco
• Cents of Relief Board of
Directors: prevent human
trafficking
13. LaMarr Woodley
• Linebacker for the Pittsburgh
Steelers
• Very charity involved
• Sent supplies and sweatshirts
back to hometown elementary
school
• Donated money to hometown
school district to cover athletic
participation costs
14. Derek Moye
• Practice Squad for the
Pittsburgh Steelers
• Recent PSU graduate- Wide
Receiver and Team Captain
• Difficult upbringing: Father
was alcoholic, Mom raised
him and his brother
• He would be a great role
model because he broke the
cycle and became a great
leader and stand up player
15. Event Idea #1: Tailgate
• Lead up mini events: have partner organizations host
tailgates at local high school football games, sell food
and drinks and pay to play games to raise money
• Large Event: Tailgate “Gala” for an away Steelers
game (could even be at Heinz field?)
– Host in large hall, get large screen TV’s so people
can watch the game
– Ongoing Silent Auction during game
– ½ time live auction (celebrity auctioneer?)
– Food, drinks, etc.
16. Tailgate
• This could be a good way to start off with a
smaller scale event with potential to build to
something larger
• Might be difficult and expensive to aim too high
right off the bat with getting celebrities involved
• More innovative and something a bit different
than a normal Gala
• Create goal of what you want event to be in the
future and use this event to build towards it
• Do during away game to ensure that big $$
people who have season tickets or boxes will
come
17. Tailgate: How do we use as
fundraiser?
• Silent Auction: Donated Items
• Live Auction: Donated Items
• Ticket Sales
• Sell “tents”- pop up tents to big corporations- same
concept as buying a table at a Gala but instead we
could have a pop up tent and their company logo
could be printed on it-works if the event is indoor and
outdoor-if just indoor do a table sale and make a big
center piece with company logo (good advertising for
company)
18. Tailgate: Promotions/Publicity
• Radio Station: have a popular radio station broadcast
live from the event as well as DJ and MC live auction-
this will also create a pre event push because the
radio station can talk about it to their fans weeks in
advance
• Press Releases
• Event Sponsors- advertisements on their websites
• Social Media
• Website for event
20. Event Idea #2: Dick’s Sporting Goods
Yinzer Fashion Show
• Have Dick’s sponsor a fashion show where Athletes
model each other's Jerseys
• Jersey’s can be auctioned off
• Food, drinks, music, etc
21. Yinzer Fashion Show
• Obviously a larger scale event
• Harder to get athletes and most likely more difficult to
plan
• May get a bigger turn out because of the athletes
involved
• Potential to raise more money with auction of
autographed items and higher ticket sales
• Gala with a fun twist
22. Yinzer Fashion Show: Fundraising
• Ticket sales/ Front row seats
• Auction off autographed jerseys
• For additional donate, winners can get a picture of
both the athlete whom the jersey belongs to and the
one who wore it
• Auction off other sports equipment donated by Dick’s
and signed by athletes
• Donation required athlete photographs and
autographs
• All these different options create different levels of
fundraising so people can do what they can afford,
and we have a chance to ensure everyone
contributes
23. Yinzer Fashion Show: Promotions
• Same concept of having a radio show
broadcast from event
• Possibility to get sports casters to broadcast
or host event/MC event
• Connection to Dick’s and Athletes creates
larger social media reach
• PR push: press release, media alerts, etc.
• Also more likely to get outlets to come and
cover the event
24. Yinzer Fashion Show: Stage details
Baseball Football
Hockey
Jerseys Jerseys
Jerseys
Worn Worn
Worn
By By
By
Baseball
Football Hockey
Players
Players Players
• Seats along the sides of the stage can cost more
then general seats in the audience
