1. Brand: XYZ Operator: 3 locations in Houston Date: Nov-Dec 2015
BRAND
OBJECTIVES
Generate awarenessfor the chain’snewdrink menu1
Drive traffic with a secondary focuson brunch2
Reward loyal customerswith somethingspecial3
Addressclient’s#1 businessobjective1
Motivate client’scustomersto taste and provide feedback2
Gain tastingswith women and awarenessin key priorityaccount3
RESTAURANT
OBJECTIVES
CONSUMER
BENEFITS
Complimentary signature cocktail asa reward for being a loyalty
member
1
No stringsattached,at theirconvenience – lotsofsocial currency2
Program Details:
1 Custom brand message, graphics andin-app
engagement
Demographics and receiptdatacaptured and
customers surveyed
National account deployed124,000emails during
campaign
2
3
Outlets: All Houston restaurants of a 130+ restaurant chain
CASE STUDY
Spirits: NationalAccount Program

2. Operator:
Traffic: Average of 90 consumervisitsperaccount
“Our customers lovedtheapp … and I'm sure many of them went onto other locations in the
area that were participating with you.”– Feedback
Tabs: Average ring of of $26.80 producing $7,263retail value
Brunch Traffic: 26% ofconsumervisits
Corporate hasscheduled additional
programming and hasintroduced
BevBucks to3 new brands
1
2
3
Brand:
Tastings: 271 newtastingswith a
28.4% customsurvey completionrate
1
Awareness: 82.8% oftastingswere
with women
Customer Reaction: Pleased with
“great” resultsand menu feedback
Consumer:
Discovery: 78.6% had not tried the
cocktail and 57.2% rated it a ”good” or
”excellent” value at $7.50menu price.
Repeat visits: 21.7% ofconsumers
participatedon multipledays
Social currency: 35.2% ofconsumers
participatedwith one ormore friends
2
3
1
2
3
RESULTS & TESTIMONIALS
Delivering The Triple Bottom Line